The Paper's senior reporter Li Jing
Apricot Blossom Building and Daoxiang Village Joint Mooncake Gift Box The pictures in this article are provided by Apricot Blossom Building
Xinghualou and Daoxiangcun announced a joint cooperation.
On August 10, the surging news reporter learned from Shanghai's time-honored Xinghualou that 2021 is the 170th anniversary of the establishment of the Xinghualou store, and near the Mid-Autumn Festival, Xinghualou and Daoxiangcun, which is also a century-old brand, "held hands" for the first time to launch a mooncake gift box.
According to the introduction of Xinghualou, the series of products jointly launched by Xinghualou and Daoxiangcun are divided into 2 online and offline models, and the materials are selected from their respective classic representatives: 2 Apricot Blossom Lou Cantonese mooncake bean paste, 2 egg lotus, 2 Daoxiangcun Su-style mooncake white fruits, 2 jujube puree.
Zhi Jing, deputy general manager of Xinghualou Food and Catering Co., Ltd., said that the two enterprises are both centuries-old brands, and both have intangible cultural heritage inheritance skills, Xinghualou Cantonese mooncakes and Daoxiangcun Su-style mooncakes, which were once "competitors", chose to "embrace" in the golden autumn, and the need for benign competition and development between enterprises can only promote the prosperity of the industry and make mooncakes more "out of the circle".
"Competitors" have become "allies", which is also the first time in the industry. Industry insiders said that the combination of two major brands of Cantonese and Su-style mooncakes, for the first time, has also brought new inspiration and attempts to the benign development of the mooncake industry.
Apricot Blossom House and Nestlé jointly named mooncake gift box
In addition, Xinghualou also cooperated with the international food giant Nestlé, and the two sides combined their ace products to bring a gift box composed of 2 coffee mooncakes, 2 bean paste mooncakes and 2 JiaZhi plant meat wuren mooncakes.
In 1928, the first apricot blossom house mooncake came out, which has been passed down and accumulated by several generations. In 2007, the production technique of Xinghualou Cantonese mooncake was included in the list of Shanghai Intangible Cultural Heritage.
Editor-in-Charge: Wang Weijia