Born in 1851, the Xinghua Building intersects with the 600-year-old Forbidden City! Grabbing the Mid-Autumn Festival mooncake market, Shanghai's long-established brand Xinghualou launched the "Forbidden City Limited Edition" mooncake today, blending the national culture and the mooncake culture, so that this Mid-Autumn Festival gift box is full of rich "national tide fan".
It is reported that the Forbidden City Food Mid-Autumn Festival Apricot Blossom Building exclusive mooncake gift box has two products, namely "Jin Box , Yutang Fugui" and "Round Box • Rich Changchun" two Mid-Autumn Festival gift boxes.
Among them, the design of Jin box Yutang Fugui is inspired by the "Embroidered Rich and Noble Changchun Chart Axis" of the Qing and Qianlong periods. Magnolia flowers for the Shanghai flower, this picture embroidered peony, magnolia, begonia and other flowers, showing a graceful and luxurious, jade smile pearl fragrance of the gorgeous picture, the side metal relief from the "Lan Ying ChengGuan Album", fabric surface fit high-density plastic box body, stand the test of time, advanced printing technology presents retro color.
Inside the box, there are three flavors of Cantonese rose bean paste, Cantonese cream coconut and Cantonese lotus paste composed of apricot blossom floor gold combination of a total of 6 mooncakes, which look delicious and very easy to use - after the mooncakes are eaten, this is the beautiful jewelry box on the dresser!
Another round box , The design inspiration of Rich Changchun is also derived from the "Embroidered Rich And Noble Changchun Chart Axis", the three-branch peony pattern jumps out of the front of the round box, tracing the texture of the real thing, realistic and realistic, fascinating, with auspicious and rich good wishes. Inside the box was only a Cantonese-style golden-legged five-ren mooncake, which looked bigger than the face, but was quite delicate. Zhi Jing, deputy general manager of Xinghualou Food and Catering Co., Ltd., revealed that its cake mold carving was supervised by Master Gao Gongbo, a national arts and crafts artist, a master of Chinese arts and crafts, and a boxwood carving inheritor who entered the national intangible cultural heritage list, and it is said that the design inspiration for the cake mold comes from the "Yellow Dragon and Phoenix Pattern Disc" - this disc of the Ming Wanli Period is the old collection of the Qing Palace, and the disc center is made of red lacquer carved with checkered flower brocade, and the dragon and phoenix carved with yellow lacquer soar above the seawater cliff, playing in the tangled flowers. Chasing a rolling fireball, the whole pattern is magnificent and luxurious, the pattern is delicate and vivid, and it is a rare and precious delicacy to use this pattern to carve on the cake mold, coupled with the inheritance skills from the Apricot Blossom Building.
It is reported that this is also the first time that the Forbidden City has cooperated with Chinese time-honored brands to create a new Chinese lifestyle for young people and let more people experience the charm of traditional Chinese culture. Zhijing said that the cross-border cooperation with the Forbidden City is the first wave of new products of Xinghualou this year, and it has also given Xinghualou more cultural and creative ideas in products.
Although there is still a period of lions leaving the Mid-Autumn Festival, but since July, The bulk mooncakes in Xinghualou have begun to sell, and the sales of boxed mooncakes have started from this month, Zhijing introduced, this year's two "Forbidden City Mooncakes" limited to tens of thousands of sets, from now on in the Xinghualou stores, RT-Mart and Tmall flagship stores and other online and offline channels to sell. This high-value cross-border mooncake gift box is also optimistic about the market. Lequn, general manager of First Food, said that the "Mooncake Festival" of First Food is about to start, and the added value of mooncake lies in the culture of historical inheritance, coupled with the integration of the elements of the Forbidden City, there will be many consumers who will pay for it.