In order to help the second "May Five-Year Shopping Festival", Xinghualou Group, the largest long-established catering enterprise in Shanghai, has made another big move. A few days ago, the reporter learned from the group that from now until June 30, where in the 36 designated stores under the Xinghualou Group dine-in, the actual payment for consumption is 55 yuan for every 300 yuan, and the coupon will be used for dine-in consumption, which can be used without threshold until August 31.
At noon on April 30, the reporter came to the Xinghua Building on Fuzhou Road to visit the field. In the restaurant on the second floor, consumer Mr. Li and friends gathered here to eat, when ordering, the waiter told that every 300 yuan paid can get a 55 yuan catering coupon, and finally Mr. Li ordered a 615 yuan meal, and got a 110 yuan coupon when paying the bill. The waiter said that the coupon can also be used in other catering under the group, such as eating a white chopped chicken in Xiao Shaoxing, eating a rib rice cake, and the coupons sent by other brands can also be used in the Apricot Blossom Building.
Mr. Li said that he was quite surprised, "The characteristics of the long-established brand are high quality and low price, which has always been deeply loved by consumers. Today, friends specifically said that they wanted to eat Cantonese cuisine in Xinghualou, not only the taste was as high as ever, but they did not expect to receive goods unexpectedly, and they were very willing to go to these old brands for secondary consumption. ”
The relevant person in charge of Xinghualou Group said that during the first May Five-Year Shopping Festival last year, the group issued 10 million yuan of consumption coupons for the first time "unprecedented", and the results were sought after by many consumers, and all the coupons were issued. This year, in order to further give back to consumers and actively participate in the second May Five-Year Shopping Festival, the Group decided to "increase the number" and increase the amount of coupons to 22 million yuan, each 55 yuan for a total of 400,000 pieces, the consumption coupons can be used without thresholds for dine-in in the relevant stores of the group, while maintaining quality, through the form of corporate profits, so that more consumers can get benefits, further stimulate consumption, and help the catering industry accelerate recovery.
It is understood that Xinghualou Group has 20 long-established and characteristic brands including Xinghualou, Xinya Cantonese Restaurant, Nanxinya, Shen Dacheng, Gong delin, Xiao Shaoxing, Xiao Jinling, Dexing Noodle Restaurant, Dahuchun, Lao Zhengxing, Yanyunlou, Hong Changxing, Yangzhou Hotel, Deda Western Restaurant, Donghai Cafe, Shanghai Wufangzhai Restaurant, Lao Banzhai, Xiandelai, Lao Zhenghe, Chengchang Yuanzi Shop, etc., bringing together various business categories such as special meals, flavored snacks, Western food, halal, vegetarian food, mass noodles and four seasons of food. The coupons and coupons cover the dine-in meals in the Group's 36 stores, and the scope can be said to be quite extensive.
Author: Xu Jinghui
EDIT: Bo Xiaobo