Objective analysis| can auchan Z6, which is about to be pre-sold, kill the blood in the 150,000-level market?

Written by | Fiesta ST

Edit | Ya Lan

Since its first appearance in the second half of last year, almost every round of news about Auchan Z6 has become a hot topic. In the past month, whether it is blind booking or super tester activities, Auchan Z6 has earned enough eyeballs, which can be called a "phenomenon-level product". The previous announcement of the 1.5T model configuration has satisfied the appetite of potential consumers.

Yomiuri Recently received news that auchan Z6, officially defined as a "150,000-level car robot", will open pre-sale on May 15 and will officially announce the pre-sale price. Combined with the information disclosed earlier, this new car is expected to set off a new competition in the 150,000-class SUV market.

Today, we will analyze the current situation of the 150,000-level SUV market, and at the same time conduct a pre-analysis of the market prospects of Auchan Z6.

150,000 SUV, what cars are available?

About 150,000 SUVs can be said to be the mainstream purchase models in the current market, the market demand is large, and the competition of various brand models can be described as very fierce. In fact, at the moment when independent brands are attacking and luxury brands are sinking, this market has presented a situation of independent, joint venture, and luxury brands.

If there is no higher demand for space and the positioning of the body size as a small SUV, then the advantage of the joint venture model in this price point is more obvious. Honda Binzhi (guide price: 12.78-17.68 million) and XR-V (guide price: 12.79-175,900) have always occupied the leading position in the sales list, while volkswagen Tour armor (guide price: 11.49-15.99 million), Toyota Yize (guide price: 14.58-18.98 million) and C-HR (guide price: 14.18-19.08 million) can also sell thousands of units a month, occupying a certain share.

In fact, for self-owned brand models, the price range of about 150,000 is more of a larger compact SUV. For example, Changan Tongmen's Changan CS75 PLUS (guidance price: 11.79-15.49 million), and even the more high-end Changan UNI-T (guidance price: 11.59-14.99 million), are in this range. Geely has four models of Boyue, Xingyue, Xingyue L, Xingyue S, and the Great Wall has Haval F7, F7x, H6, H6S, Big Dog, and Shenbeatsu, all of which can be called 150,000 yuan models, which can be described as an encirclement trend for Auchan Z6.

Some of the joint venture compact SUV products, such as Jeep Guide (guide price: 13.98-20.98 million), Mazda CX-4 (guide price: 14.88-21.58 million), Dongfeng Nissan Qashqai (guide price: 15.49-18.89 million), Beijing Hyundai ix35 (guide price: 12.98-15.58 million are also concentrated in this range. The minimum terminal price of the 7-seater model of GAC-Mitsubishi Outlander has also been as low as about 150,000.

Even the Audi Q2L, a small LUXURY BRAND that comes from BBA and is genuine, has now achieved a terminal package price of about 180,000 yuan, and a guide price of 150,000 models, if you count the taxes and fees of about 20,000 yuan, it is almost the same.

With about 150,000 bills in hand, you can buy a large number of models from independent brands to luxury brands (of course, a little additional budget), from small SUVs to 7-seat compact SUVs, from traditional fuels to pure electricity (BYD Yuan PLUS, GAC AION Y), so where are the advantages of auchan Z6?

Where is the advantage of auchan Z6, and who is its biggest opponent?

Since its independent operation, the Auchan brand has created a number of blockbuster models. However, despite the good sales data, Auchan's models are still relatively cheap and mainly based on models with cost-effective advantages. Before auchan Z6, only auchan X7 EV and auchan kochan EV had a starting price of more than 150,000, and these two pure electric models were not the sales responsibility of auchan.

At the moment when independent brands have broken down price barriers and begun to "upward" the impact. The ambition of Auchan Z6 is obviously to hope that it is no longer only the label of "cost performance", but to open up a new reputation of brand "intelligence", and to achieve a better brand premium - in a more segmented field, shaping obvious differentiated competitive advantages is the main way for automotive products to avoid fierce direct competition and open up a new blue ocean.

Perhaps because of this, Auchan Z6 has clarified the product positioning of "automotive robots", and has always emphasized that the core product advantage is "smart happy cockpit", from which it can be seen that the convenience and entertainment brought by the technology configuration is the main direction of this new car - all-scene smart out-of-car voice, making Auchan Z6 more vital, warm and accompanied by YYDS digital twin image is more flexible, the industry-leading eye awakening interaction system, EaglePilot 7.0 full voice valet parking system, AR-HUD augmented reality head-up display system, a new generation of IACC adaptive cruise system, navigator-level 12 active driving assistance systems, one-click safe overtaking mode, the industry's original first-class class one-button rest mode, the industry's first wheat-free car KTV singing system 2.0 and other rich highlight function configurations are also quite eye-catching.

At the same time, Auchan Z6 has not lost the design, power and other more "traditional" product strength of a car. The body profile of the Auchan Z6 is sharp and the cut surface is straight and powerful. 4699mm long, 1680mm height, 1890mm width, and 2795mm wheelbase, so that its shaft length ratio reaches 0.595, aspect ratio reaches 0.878, maintaining enough sports style;

In terms of power, auchan Z6 carries three sets of blue whale power that Changan is proud of. Blue Whale new generation 2.0T + Aisin 8AT powertrain, maximum power rating 171kw, maximum torque 390N·m, zero hundred acceleration 6s class; Blue Whale new generation NE1.5T + Blue Whale 7-speed wet dual-clutch transmission powertrain, maximum rated power 138kw, maximum torque 300N·m, zero hundred acceleration 7s level; especially worth mentioning the Blue Whale iDD global hybrid system, it adopts blue whale iDD Miller cycle hybrid special engine, engine power 122kw, The maximum torque is 255N·m, the peak power of the motor is 110kw, and the peak torque is 330 N·m.

As analyzed earlier, Auchan Z6 has many opponents. On the one hand, Auchan Z6 can't lie down and win; on the other hand, this also means that Auchan Z6 can "mouth" to grab a lot of cake. This is a market with both stock and increment, which is promising for Auchan. If it is a slightly older, more brand-oriented, inclined to joint venture models of consumers, may not be the main target of Auchan Z6, and young, pragmatic, less rigid brand and more emphasis on "fun" post-90s, post-95 consumers, should be the Auchan Z6 can plant the most able to plant the group of people.

From the recently disclosed interior design and entertainment configuration, Auchan Z6 has three screens in the car, which is a minority in the same level; and no Mai K song, in-car intelligent fitness and other functions, there are almost no opponents in the same level; if you consider the powertrain of Auchan Z6 - Blue Whale 2.0T + Aisin 8AT is too fragrant, Blue Whale IDD global hybrid is also expected - then Auchan Z6 has a fairly obvious advantage over most of the independent brand competitors at the same level.

At present, the Auchan Z6 is indeed fun enough, quite intelligent, and at the same time has good driving control and power. If Auchan Z6 can give us a greater surprise when announcing the pre-sale price and the final listing price, and let itself have a certain price advantage in the face of "150,000 levels", then it is possible that it will become another explosive god car.