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Gaqi Trumpchi "shadow character generation" new members, the styling design is too handsome, can the follow-up market be hot?

On April 26, GAC Trumpchi EMKOO finally had its own Chinese name, and "Shadow Cool", which will be another new force in Trumpchi's "Shadow Generation". At the same time, GAC Trumpchi officially landed its own GMC and Toyota THS hybrid system, named "Julang Hybrid", which we introduce one by one in this article.

Gaqi Trumpchi "shadow character generation" new members, the styling design is too handsome, can the follow-up market be hot?

First of all, let's talk about shadow cool.

Gaqi Trumpchi "shadow character generation" new members, the styling design is too handsome, can the follow-up market be hot?
Gaqi Trumpchi "shadow character generation" new members, the styling design is too handsome, can the follow-up market be hot?

Yingku is based on the EMKOO concept car released by GAC Trumpchi at the Guangzhou Auto Show in November 2021, and is a compact SUV model based on the GPMA architecture. From the appearance of the design, the overall shape of the shadow cool and the concept car is very similar, the designer adopts the aesthetics of the technology industry, the front face with the transition grating, particularly eye-catching, the grille presents a V-shaped array design, each side has a total of 24 air intake curtains. Compared with the "Eye of Conquest" headlight group on the GS8, the Shadow Cool Headlight uses a matrix LED light source, and the shape is slim and sharp. In addition, the taillight design uses a "quantum lightsaber", the overall X-shape style, along the rear window all the way to the body, the total feeling is very similar to the Cadillac XT4.

Gaqi Trumpchi "shadow character generation" new members, the styling design is too handsome, can the follow-up market be hot?
Gaqi Trumpchi "shadow character generation" new members, the styling design is too handsome, can the follow-up market be hot?
Gaqi Trumpchi "shadow character generation" new members, the styling design is too handsome, can the follow-up market be hot?

In terms of interior, Yingku adopts a simple style, and the designer in the central position of the center console adopts the "energy storage reel" design, which covers the intelligent car machine screen, rotary air outlet, intelligent temperature control knob, tunnel atmosphere lights, etc. The central control screen seems to be drawn from the reel and stands there. The design of the central control T-shaped area is relatively simple, and the new car adopts electronic gear, which is officially called "crystal electronic shift", and adopts a paddle-type gear shift mechanism. The embedded car engine system uses a Qualcomm 8155 chip behind it.

Next, when it comes to power, we have to mention the julang hybrid system mentioned in this conference.

Gaqi Trumpchi "shadow character generation" new members, the styling design is too handsome, can the follow-up market be hot?

According to the configuration, Yingku will launch three power types of 1.5T, 2.0T and 2.0ATK high-efficiency Atkinson engine + GMC 2.0 second-generation electromechanical coupling system. The most important thing here is the julang hybrid landing, Trumpchi in the julang hybrid system of the GMC hybrid system and toyota THS hybrid system for the dual line composition. The former is used in this film, which is composed of 2.0ATK high-efficiency Atkinson engine + GMC 2.0 second-generation electromechanical coupling system, of which the 2.0ATK Atkinson engine has a thermal efficiency of 42.1% and a compression ratio of 15.6:1, which will match the GMC 2.0 electromechanical coupling system and the integrated dual-motor multi-speed DHT transmission to achieve multi-gear multi-mode drive.

Gaqi Trumpchi "shadow character generation" new members, the styling design is too handsome, can the follow-up market be hot?

Market Analysis:

From the perspective of product positioning, Trumpchi Yingku will mainly hit the domestic compact SUV market in the future, which is currently quite competitive, and the launch of hybrid models will undoubtedly impact the fuel-saving field. However, in this market, BYD's DM-i system can be regarded as the absolute hegemony, and the launch of the DM-i system and the ability of chip self-development have made BYD's sales soar. The Julang hybrid equipped by Trumpchi Shadow Cool includes ordinary electric hybrid HEV and plug-in hybrid PHEV, if you want to quickly occupy the market, you must speed up the launch speed, and quickly seize the vacuum area at the moment of the chip crisis, otherwise you will lose everything.

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