(Text/Zhang Jiadong Editor/Lou Bing) Due to well-known factors, the Beijing Auto Show in April was not held as scheduled. The new car launch plan, which has already been put on the agenda, has been forced to switch to an online launch. In this season of spring and summer, it is difficult to maintain its own new rhythm.
According to data from the Federation of Passenger Vehicles, China's total sales of new energy passenger cars reached 2.988 million units in 2021, an increase of 100% year-on-year, accounting for 13.4% of the total sales volume of the passenger car market. Among them, plug-in hybrid products sold a total of 544,000 units, an increase of 171.2%.
In the first quarter of this year, the domestic plug-in hybrid market once again sold 228,000 vehicles, with a year-on-year increase of 237.7%, far ahead of other market segments.
However, for now, the extremely high technical barriers and applicability have made the rapidly growing plug-in hybrid technology a "fat cake" that many car companies have to give up in the stage of electrification transformation.
In addition to Volkswagen and GM have clearly given up the competition for the domestic hybrid market, the new forces that live by "electricity" are also only staying in the stage of series hybrid range extender technology in the plug-in hybrid market.
From the perspective of market sales, of the 544,000 vehicles sold in the plug-in hybrid market last year, BYD, which holds DM-i technology, has occupied nearly half of the market share by itself, which is obviously a new challenge on the road of electrification for Geely, which has continued to lead the direction of its own brand market in recent years.
As of April this year, Geely already has a number of electrification products such as EVs and Thor Hybrid (HEV) in the electrification layout. And the Emgrand L Thor Hi · X Super Mix (hereinafter referred to as Emgrand L Thor Hi · X) model, on the other hand, became the last piece of the puzzle to complete Geely's electrified layout.
The last piece of the puzzle
Official release information shows that Emgrand L Thor Hi · X launched a total of three models, and the price after comprehensive subsidies was 129,800-145,800 yuan. The car is a successor to the Geely Star-Over L Thor Hi· After the X-oil-electric hybrid version, the second model using "Raytheon Hybrid Technology" is equipped with a plug-in hybrid system consisting of a 1.5TD engine + a 3-speed hybrid electric drive DHT Pro.
From the perspective of technical characteristics, the unique 3-speed hybrid electric drive DHT Pro in the same market has given Geely three incompatible data of "3.8L power loss fuel consumption, 6.9s 100 km acceleration, and 1300km endurance" all into the Emgrand L Thor Hi · X in the ability.
As Geely's most competitive product in the era of Thor hybrid, the 3-speed hybrid electric drive DHT Pro will also become the core advantage of Thor plug-in hybrid products in the future.
According to the introduction, this hybrid system can intelligently identify the driver's demand habits or driving conditions, automatically switch between EV, tandem range, engine direct drive, parallel connection, and adaptively adjust 20 different intelligent driving modes. In addition, the integrated integration of highly variable generators, drive motors, dual motor controllers, three-speed multimode transmissions and transmission control units enables dhht Pro to be minimized in weight for more implementation applications on geely's more products.
On the other hand, Emgrand L Thor Hi · The X's new generation of Geely's four-cylinder 1.5TD engine also adds a new choice of high-quality power for the same market. As a hybrid engine with a thermal efficiency of up to 43.32%, it not only saves fuel, but also achieves a maximum power output of 133 kW and a maximum torque of 290 N·m on its own.
Take a look:
Only from the perspective of product strength, Emgrand L Thor Hi · X is competitive with competitors of the same level in terms of technical parameters and price positioning. Combined with the positioning of the new car in the market as a compact plug-in hybrid model, its future competitors will also lock in models such as Honda LingpaiRui Hybrid (13.98-16.98 million yuan) and BYD Qin PLUS DM-i (11.18-15.18 million yuan).
Geely's price of the new car is also particularly clear in the main sales model range of Qin PLUS DM-i, similar to BYD, as an independent brand, the cost performance will still become the biggest advantage of the two in comparing Japanese competitors.
From the perspective of sales, the sales volume of Corolla e+/Leiling e+ priced at more than 200,000 yuan is not popular in the market. Throughout last year, under the condition of insufficient production capacity, Qin PLUS achieved a cumulative sales volume of more than 110,000 vehicles in less than 9 months, which undoubtedly proved that in the same level of market, price is still the most concerned market factor for consumers.
In order to strengthen the market competitiveness of the vehicle, Geely also equipped the new car series with the Geely Galaxy OS ecosystem, 10.25-inch high-definition LCD instrument + 12.3-inch high-definition suspension central control screen, APP intelligent remote control, intelligent key remote control and other scientific and technological configurations, hoping to create a leading product force at the intelligent level.
At the same time, as a latecomer to the plug-in hybrid market, Emgrand L Thor Hi · X also has the unique market advantage of the same level - power, the Japanese "two fields" and BYD will be fuel saving listed in the primary goal of the hybrid system, with stronger power of the Thor Hi · System X offers consumers a more diverse range of choices.
Returning to Geely's new energy layout, according to the 2025 Vision Plan released by Geely last year, by 2025, the total sales volume of Geely Automobile Group will reach 3.65 million, of which the sales volume of new energy vehicles will reach 900,000.
From the perspective of Geely's existing layout, in addition to the attempts of the two brands of geometry and extreme krypton in pure electric power, the rapidly growing hybrid market will undoubtedly become an important breakthrough for Geely to achieve sales targets, and the plug-in hybrid technology route brought by Raytheon Power is destined to become the foundation of the next stage of Geely's electrification transformation.
With the Emgrand L Thor Hi · With the release of X, Geely will also officially open up the preemption and exploration of the hybrid market. Although it is still a latecomer in the hybrid market, for Geely, in 2022, an important year of comprehensive transformation to new energy, the use of "Emgrand", which laid the foundation of the Geely brand, as the first model of Thor Super Hybrid, undoubtedly proves that Geely expects to open a new chapter in the new energy market with a complete form.
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