On April 25, NIO launched the BaaS buyout service.
For BaaS users who chose the battery rental mode when buying a car, they can buy a new battery again and turn it into a buyout, the price of the new battery and the battery price on the new car are the same, the standard battery pack (75/70 kWh), the price is 70,000 yuan; the long-endurance battery pack (100kWh): the price is 128,000.
In addition to the price of the battery itself, the user also has to pay a service fee of 3,000 yuan, which includes the logistics, testing and disassembly of the new battery.
Later, Weilai supplemented this plan: if the user needs a new battery, then in addition to the battery model, an additional 3,000 yuan service fee is required to handle the buyout business, and if there is no need to replace the new battery, the 3,000 yuan service fee can be waived.
Another important piece of information is that the BaaS business is used first and paid later, and the rent previously generated is not refundable, that is, all the rent from the pick-up date to the date of the buyout is the BaaS cost that has been incurred; if the last month is not full-term, the rent will be calculated on a daily basis. The date of the buyout is the date of signing the agreement and completing the payment.
First, BaaS makes the vehicle more valuable? The ideal is very full of reality is very bone
BaaS (Battery as a Service) is a battery rental service released by NIO on August 20, 2020. Simply put, it is Weilai Automobile that separates the car and the battery, and when the user buys the car, he can choose the traditional car and the battery to buy together, or he can choose to buy only the car, and the battery is rented separately.
The separation of vehicle and electricity does have its own unique advantages.
First of all, it greatly reduces the threshold for buying a car. Taking Weilai ES8 as an example, when BaaS was just launched, the price of the whole vehicle was 468,000, after the subsidy was 450,000, and the car price could be reduced by 70,000 yuan because the car was purchased without paying for the battery, that is, the price of the vehicle came to 380,000.
The price difference of 70,000 yuan is equivalent to the price of one zero-run T03 or two Wuling Hongguang MINI EVs, which is indeed tempting for users who are not too generous at hand. BaaS is also good for Weilai, the original ES8 can only radiate users with a car purchase budget of more than 450,000, and now it can radiate users with a car purchase budget of more than 380,000, and potential users have become more.
For users who choose the BaaS service, they can also choose a variety of energy replenishment methods such as charging, power replacement, and one-click power-on. Especially the power exchange, because weilai officials will maintain, maintain and upgrade the battery of the replacement power station, which is equivalent to you being able to change a safe and healthy battery at any time.
Finally, there is the problem of retention rate, a large factor affecting the retention rate of electric vehicles is the battery, in theory, the longer the use time, the more obvious the attenuation of the battery. According to Weilai's original assumption, if you choose BaaS, then the user is equivalent to avoiding the problem of battery depreciation, attenuation, etc., which has a positive effect on the preservation of the value of the vehicle. Li Bin, CEO of Weilai Automobile, has made it clear that BaaS is good for the retention rate.
While baaS does theoretically avoid one of the biggest factors affecting the retention rate of electric vehicles, the market doesn't seem to be buying it. In the second-hand car market, Weilai Automobile, which chose the BaaS service, is not very good, and many merchants are reluctant to take it, even if they are willing to take over the price is not high. In the final analysis, it is the potential car buyers of second-hand cars who are not very understanding and accepting of the fact that there is no battery for buying electric vehicles. For people who sell cars, it takes a lot of time and effort to explain the BaaS, which invisibly increases a certain cost.
Second, the battery is rented first and then bought, is the previous rent really lost?
After Weilai launched the BaaS transfer buyout plan, many netizens expressed different opinions on the matter of non-refundable rent before the buyout. One of the views is that if the rent is not refunded, and the battery is still the same price, then after the BaaS is bought out, it is equal to the cost of renting the battery before.
But some netizens expressed different views, they believe that since the previous is to rent a battery, then it is reasonable to pay rent, and now if you want to buy it, you will pay for the battery separately. Just like renting a house and buying a house, a house rented for two or three years must be paid, and now the landlord wants to sell the house and you just want to buy a house, is the rent of the previous few years still refunded to you?
For the battery to rent first and then buy out, in the end is not a loss of this matter, in fact, should be looked at separately. Judging from the rent and the money bought out of BaaS, it seems that it is indeed not as good as buying batteries directly at the beginning, but in addition to some of the advantages mentioned above, the baaS service is also the interest problem of the loan.
Take the new NIO ES8, 75kWh battery version as an example, if the loan is purchased, the down payment is 15%, paid off in 3 years, and the solution of buying the battery needs to pay a down payment of 69699 yuan, a monthly payment of 11955, and the total interest is 35428 yuan.
If you do not use BaaS, it is equivalent to not having to buy a battery, then the same down payment of 15%, in the case of 3 years to pay off, you need to pay a down payment of 59199 yuan, a monthly payment of 10154 yuan, the total interest of 30091 yuan. That is to say, buying a battery and renting a battery, the interest that needs to be paid when renting a battery will be different, and the 70,000 yuan saved by renting a battery will correspond to a total of 5337 yuan less interest in the 3-year installment.
Of course, the interest difference of 5337 yuan, based on the minimum monthly fee of BaaS of 980 yuan, is not enough for even one year. So, why did NIO launch the BaaS buyout service? The official narrative is that there is an entrance to the buyout for some users who have purchased BaaS and regret it. This service is not suitable for buying, may score the situation.
If you bought a CAR for Weilai before, the rental battery time is not long, in this case, you have enough money to buy the battery, then in fact, this is cost-effective, because overall it will not lose much.
If you want to sell a car, you are worried that the Weilai used car with BaaS is not easy to sell, and you want to buy a battery to sell better. Although the market is indeed not friendly enough to Weilai without batteries, it is still unknown whether the final total price can make up for the money to buy batteries after spending 70,000 yuan more on batteries. The specific situation has to be asked and negotiated with the second-hand car dealer.
If you buy a Weilai used car that uses BaaS, then the service of turning out of the buyout gives you the possibility of buying a battery, which is equal to one more choice, which is always good for consumers.
However, in view of the fact that The Weilai car that buys batteries and rents batteries can change the power, in fact, whether to have a battery will not have much impact in the long run.
Do you think baaS turned a buyout, cost-effective? Should I buy it?