In addition to Ren Zhengfei, Yu Chengdong is probably the most well-known to the public, and he has made great contributions to Huawei. However, because he likes to "brag", he is ridiculed as "Yu Dazu", and his reputation is mixed. Recently, Yu Chengdong once again blew the cowhide out of the sky, what the hell is going on?
1. Huawei Ren Zheng is not a disciple?
Since joining Huawei in 1993, Yu Chengdong and Ren Zhengfei have "loved and killed each other" for 30 years. In the process of Switching from Huawei's 2G network to 3G network, Yu Chengdong played an important role, and the team leader made CDMA and became Huawei's hero. In 2012, Yu Chengdong was appointed to take charge of Huawei's mobile phone business and led Huawei's mobile phones from obscurity to gradually becoming the world's first salesman. As a disciple of Ren Zhengfei, Yu Chengdong is indeed very capable, but he is also crazy, and even Ren Zhengfei sometimes has a headache.
2. Blew the cowhide this time?
In recent years, Huawei has entered the automotive industry as a supplier of automotive solutions, which has aroused great repercussions for a while. Especially under the leadership of Yu Chengdong's "big mouth" style, it often arouses the high attention of public opinion. In April 2021, Huawei reached an in-depth cooperation with Xilisi, a new energy brand under Xiaokang Co., Ltd. According to the division of labor, Huawei provides technology, marketing, channels, etc., and Xilix is responsible for vehicle manufacturing. "Huawei Smart Choice" Xilis SF5 turned out, but consumers soon found that it was not as good as Yu Chengdong said, but there were many shortcomings: high actual fuel consumption, virtual endurance, car skills and so on.
The data shows that in the whole year of 2021, the total delivery of the SF5 of Xilix is only 8,000 units, which is not as good as the achievements of the new car-making forces in one month. As a result, Huawei and Xilix jointly released the high-end car brand AITO and launched the Q&A M5 model. "Yu Dazui" released a bold statement that the sales of M5 in the world will reach 300,000 vehicles this year. As a result, the first quarter passed, and the cumulative sales volume of the M5 was only 4921 units, which was far from the annual sales target of 300,000 units.
3. Yu Chengdong is not afraid of being punched in the face?
Recently, Yu Chengdong also admitted in an interview that the sales target of 300,000 units set by Q&IITU could not be done at all, and it would be a miracle to be able to achieve 100,000 or 200,000. This time, Yu Dazui admitted that he was "bragging", which can also be regarded as bright and honest. But he quickly said that Huawei will definitely help those car manufacturers who work closely with them to become China's first, and then become the world's first. It seems that Yu Chengdong is bragging again; in fact, he is really bragging again. At every turn, the country is the first, the world is the first, Yu Chengdong does not change the "big mouth" nature.
Huawei currently has four partners in deep cooperation, Xiaokang Xilisi, BAIC Jihu, GAC Aian, and Changan Avita. Xilis had almost no sense of existence in the automotive industry before, and Xilis, which fought a war against the water, had no other life-saving straw except Huawei. Now it seems that even if it is on Huawei, Xilis is still very marginalized. The remaining three are backed by large state-owned enterprises, and it is unlikely that they will be willing to give their "soul" to Huawei. They mainly want to use Huawei's aura to endorse their own entry into the new energy track. Huawei Yu Chengdong wants to make these new energy vehicle companies the first in China and the first in the world, which is basically a dream.
Bragging again and again, punching him in the face again and again, what does Yu Chengdong intend? In fact, this is Yu Chengdong's usual marketing method. Although it does not build its own cars, Huawei's automotive industry technology reserves are very strong, which is beyond doubt. The automotive industry is electrified, intelligent, and networked, which are Huawei's most advantageous places. However, the wine aroma is also afraid of the deep alley, and if Huawei wants to step on the rhythm of the tide of the times at the critical time of the great changes in the automotive industry in the past century, it must embrace more partners. The times have given Huawei the opportunity to become the world's number one in the automotive industry, and Yu Chengdong is working hard and desperately seizing this opportunity.