Huawei Yu Chengdong has always been known as "Yu Dazui" by the outside world. Last week, huawei's managing director, ceo of consumer BG, and CEO of smart car solution BU was like a "barbarian", stirring up the automotive circle fiercely, with obvious humiliating colors.
I sorted out the video content of his speech (in view of the fact that there are many indecent words in the original video, I will not put video clips here), in addition to spitting on Xiaomi and showing off the popularity of the product, the main five points are the following:
I say a bad word, you look at China's car factories, everyone must have the IQ of normal people to know, those companies that choose our car BU, including state-owned enterprises, central enterprises, how can their products be sold? To have a brand without a brand, to have no channels, to retail without retail, product design, experience in all aspects are not good, there is no line, even the new forces of car manufacturing can not do, who can he do?
I said our employees, we car BU spend $1 billion a year, five or six thousand people R & D team. His employees were paid in yen, and none of them could feed them, and when it came to thinking about it, they had to pay in Zimbabwean dollars, but they might not be able to feed them.
If we don't enter the market and help car companies to do a good job in the design and experience of the car and sell it well, this business cannot close the loop at all.
Tesla also sells more than 30,000 units a month in China, and the Model 3 sells more than 20,000 units at most. I hope we'll him in the first year we come up. The following year, far beyond them. I hope that our annual sales will quickly exceed 2 million units.
We will also provide a higher version later, and the Cars in the price range of Mercedes-Benz, BMW, and Audi in the price range of 300,000 to 500,000 will be killed.
Listening to these words, many people in the automotive circle felt uncomfortable in their hearts, and there was even a hot feeling of being slapped their faces. At the level of public opinion, some Autobots have also stood up and fought back. To tell the truth, the automobile circle has not been violated by "barbarians" for a long time, and the last time it was collectively surprised was Xu Jiayin, chairman of the board of directors of Evergrande, who "buys, buys, buys, closes, circles, big, big, good." This time, Yu Chengdong's "sudden" voice, although the volume of sound is not as good as Xu Jiayin, but the touch on the Autobots should be deeper.
I am curious that the speech was the subject of an internal meeting last year, and it has been a long time since then, and this "hype" does not rule out the possibility of deliberately doing it. Is it to embolden your team again? If so, I think this calculation is wrong.
First of all, Yu Chengdong's speech was full of strangeness rather than righteousness. After all, the cars of state-owned enterprises and central enterprises have also been working for decades, so why can't they close the loop? Although the profits of the automobile industry are not as good as those of Internet companies, they will not be reduced to paying wages in Zimbabwean dollars, right? In addition, will the BBA, which has been in the hall for hundreds of years, really be "turned over" by Huawei? ...... After listening to Yu Chengdong's speech, I couldn't feel the positive energy brought by Huawei at all.
Secondly, the "Yu Dazui" cannon cannot increase morale. Annual sales of 300,000 vehicles, surpassing Tesla, dry overturning BBA... When we shouted out this kind of words, we did not feel the strength and excitement, but felt that we were emptying the cannon. Taking the annual sales of 300,000 vehicles as an example, the logic is that Huawei has 1,000 outlets, each outlet sells 30 vehicles per month, and the goal of 300,000 vehicles can be basically achieved throughout the year. If shopping malls can achieve their goals on paper, then Baoneng and Baowo (Note: both have huge offline resources) are not what they are now. On the road to the new car, it is really difficult to say whether the original channel resources can be converted into sales. Volkswagen ID. The channel network in China has exceeded 1,000, what was the sales volume last year? I believe that Huawei will not be unaware.
Third, "Huawei Cars" did not see the killing gas. Almost all domestic new energy vehicles are talking about Tesla, and Yu Chengdong is right to use Tesla as a target, but with Huawei's current strength, the empowered car (temporarily called Huawei car) has not made the outside world feel lethal. Xilis SF5 has been folded, the new brand AITO asked the world M5 to be listed for two months the sense of existence is very weak, The new products of Jihu and Changan have not seen results, in this case, no matter how to demean peers and peers can not increase their own aura, and may even become the laughing stock of others, which is embarrassing.
Judging from the future trend of intelligence, Huawei is undoubtedly one of the few in China to master hard power. Personally, I think that the biggest "lethality" of Huawei cars is actually a quiet product display, rather than any form of raising the flag and shouting slogans. This is also in line with Huawei's image in many "pollen". Perhaps officials have realized that Yu's speech is inappropriate, and some videos have begun to be taken down. What was originally a spearhead battle talk turned into a horrific suicide act.
Anyone who knows a little about the automotive industry knows that the automotive industry also had "crazy" Li Shufu and "crazy man" Wang Chuanfu, but the era of reckless heroes has become a thing of the past. On the road of new cars in the future, industrialization and informatization are inclusive, integration and innovation are the main themes, and we must not be impetuous and nonsensical, let alone lack mutual awe.