According to industry analysis, China is the world's largest smartphone market, and India is the second largest global smartphone market after China. However, due to the problem of India's consumption environment, domestic mobile phones are making this market a second "Chinese" market. Because the mainstream here is the domestic mobile phone brand, four of the top five are from domestic production.
So who is the boss in the Indian smartphone market? On April 22, the well-known data research company Canalys officially released the 2022 first quarter India smartphone report, here is a look at the specific rankings:
Champion: Xiaomi, shipments of 8 million units, market share of 21%, down 24% year-on-year;
Runner-up: Samsung, shipments of 6.9 million units, market share of 18%, down 2% year-on-year;
Runner-up: realme, shipments of 6 million units, market share of 16%, an increase of 40%;
Fourth place: vivo, shipments of 5.7 million units, market share of 15%, down 15% year-on-year;
Fifth place: OPPO, shipments of 4.6 million units, market share of 12%, down 13% year-on-year.
A very interesting phenomenon, the Indian market in Q1 is a year-on-year growth of 2%, but the mainstream brands except realme are all declining, which shows that there are other brands in this market.
From the overall data, Xiaomi is still the biggest winner, and I can't remember how many consecutive quarters Xiaomi has ranked first in the Indian market. But Xiaomi needs to have a sense of crisis, because the Samsung behind it is chasing after the relame very tightly. And it also fell by 24% year-on-year, which is the brand with the largest year-on-year decline rate among the top five. Seeing this data, Millet should find problems from itself, the overall capacity of the Indian market itself is still increasing, but Millet has declined, which has to be said to be a bit of a problem.
In addition, the performance of the backgammon system in the Indian market is really strong, and now realme has rushed to the third position, and if it is pushed harder, it will surpass Samsung. You see vivo, OPPO have entered the top five, they add up is the real winner. Unfortunately, we don't see Apple and don't know when Apple will rise in this market.