China Fortune Network News Recently, the new BMW 7 Series and i7 have made their global debut, and the release location is Beijing, China. This seems "reasonable" for the Chinese market, which has more than half of the world's users, and BMW also stressed that the development inspiration for the new 7 series is mainly from China.
Through the live static experience, it is impressive that this is a "huge" sedan, in the words of its European counterparts, "The new 7 Series is completely customized for the Chinese market." The car's length, width and height were 5391/1950/1544 mm, the wheelbase was 3215 mm, the body size almost reached the upper limit of the D-class car, the Rolls-Royce Gust was 5546 mm long and the wheelbase was 3295 mm, which was very small a gap with the new 7 Series; and the design of the new 7 Series was also moving closer to the Rolls-Royce, the straight lines and the large area of the complete profile became new features, and the slender split headlights broke through the conventional style of BMW, which was somewhat similar to the upcoming Rolls-Royce Flash, Fully meet the expectations of Chinese users for "grand" body.
The interior space of the new 7 Series is also full of elements customized to cater to the preferences of Chinese car owners. On the multimedia interactive screen, you can see various domestic APP applications such as iQiyi and Huawei Application Market; a large number of crystal decorations surround the car, replacing the previous metal decorative strips, and even the adjustment buttons of the seat have changed from metal to crystal clear crystals; what is particularly striking is that there is a 31-inch 8K ultra-clear screen hidden on the roof of the rear, and the door handle position on the left and right sides of the rear row has a 5.5-inch touch screen, when the passenger adjusts the seat angle to the maximum inclination of 42.5 °, The content on the large screen in front of the hand can be operated by the touch screen at hand in a half-lying sitting position, compared to the traditional headrest screen and the central armrest tablet control that Mercedes-Benz is still using, the rear screen of the new 7 Series can show more information and expand a more flexible interface layout, which is crucial for its future Chinese owners.
In fact, in the Chinese market, the main competitor of the BMW 7 Series is mainly the Mercedes-Benz S-Class. The latest data show that in the first quarter of this year, the number of Mercedes-Benz S-Class insurance vehicles was 6399, bmw 7 series was 4157 vehicles, considering that Mercedes-Benz S-Class is a new model that has just completed the replacement, it has a certain advantage in the generation.
"Mercedes-Benz (S-Class) gives people the feeling of being thick and calm, but it always feels that there is some component of historical baggage, and it seems difficult to lose the inheritance." In the eyes of the Mercedes-Benz (S-Class) owner, the changes in the BMW 7 Series are bold and thoughtful enough to be "early adopted". The current age structure of the BMW 7 series seems to be younger, as a successful person in the post-80s, they are more concerned about whether the new 7 series after the replacement can correct the shortcomings of the original model in the details. For example, 3 post-80s owners (7 series) have mentioned that the old rear space is not comfortable, hoping to improve on the new 7 series, 2 of which believe that the starting price of the new 7 series is not cost-effective if it exceeds 1 million, although this car is generally considered to be built for elites with an annual income of more than 5 million yuan. (Zhu Lei)
(Image source: Zhu Lei photographed)