Thanks to the impact of consumption upgrading, the residential MPV market has gradually transformed from a slightly unpopular segment into an emerging hot market that major car companies are rushing to influx. Like Toyota Xena, Kia Ka Wah and Hyundai Kutus were introduced domestically at about the same time period in order to seize the "first-come" advantage. Among them, Toyota Sai na has entered the Chinese market as a parallel import car before, accumulating a good reputation and market. However, at the beginning, due to the impact of the "mark-up" storm, its sales performance was average. Recently, however, it went from selling more than 4,000 units a month at the beginning of the year to the Buick GL8 in March. Speaking of this, I am afraid that everyone has misunderstood, not that the sales of Xena are nearly 10,000, but at the same time that the sales of Buick GL8 have fallen to more than 7,000 units, Xena has silently "cultivated" to more than 6,000 units. With the positioning of home use, can Xena really achieve the goal of surpassing the Buick GL8? This time, we went to the Toyota Syna 4S store to see how it was based on the specific situation.
Have to wait, GL8 to add decoration, Xena has an advantage?
In the case of relatively stable prices, the home atmosphere of Toyota Xena is quite good. In terms of space utilization, it can also reach a very good level, and the third row of seats can be placed flat in order to increase the trunk area, which is not possible with the Buick GL8. In addition, the fuel consumption level of the 2.5L hybrid system is also very good. However, buick GL8's reputation in the MPV market has always been "stable", the seat functions are very rich, and the sound insulation effect has been widely recognized. And it has a strong appeal in the field of commercial MPV, which cannot be ignored.
(Pictured is Toyota Xena)
According to what we have learned, there is no need to "increase the price" at present. At the same time, most of the users who buy it come to the high match, in order to use it more comfortably. Among them, the Supreme Edition model priced at 379,800 yuan can be said to be very popular. In fact, in terms of seat function and control configuration, the Premium Edition model, which is lower than the Premium Edition, is almost no different from it. However, in the details part, the Supreme Edition has more front-row soundproof glass, 220V/230V power interface and inductive wipers to enhance the sense of experience, and the details are still very pleasing. The same is true of the top-wearing models, through the increase in the details of the configuration as a price distinction, so in addition to the welfare version of the takeaway to more than 350,000 yuan of the three models are considered popular models.
Of course, the discount is naturally even more absent, and it is close to because it is sold at a parity, so it is not enough to sell now, and it still takes 2-3 months to pick up the car. If you buy a car in full, take the Extreme Edition model as an example. On top of the official guidance price, the hard costs of getting on the road include licensing fees, insurance costs and purchase taxes. Based on comprehensive calculations, the landing price is about 426,000 yuan.
The buick GL8 ES Luzun luxury type, which is not much different from the Xena Supreme Edition, has a price of 383,900 yuan. If you buy a car in full, there is also no discount, and in the end consumer will also carry out targeted installation, the specific cost is about 5000-10000 yuan, in fact, the landing price is more than Xena. At the same time, like Sai Na, the car has to wait, so there are still many consumers who are willing to wait for Sai Na.
Home Selection, Commercial GL8?
Although the positioning of Xena is more inclined to household, it can still have commercial needs in appearance, and Toyota's bull head mark is still quite faceless, so it is bought for home or commercial use. It is also for this reason that consumers who will look at Xena will mostly compare it with the Buick GL8. Both are relatively strong in brand, and the configuration level also has its own advantages.
The Xena is actually a global model of Toyota, so even if it is compared with the well-known Buick GL8, it will not lose at least, and it also refreshes the stereotype that MPV is not easy to open. For Toyota's 2.5L hybrid system many people should be very familiar, this system on the Sai Na body and there is no sense of violation, starting and low speed performance light, driving feeling is good, for a family of "drivers", is also quite attractive. In this way, the slightly "scrawled" interior can be ignored.
Since it comes to the driver's sense of experience, the passenger's feelings naturally cannot be skipped. MPV core second row, Xena and GL8 are using a 2 + 2 + 3 layout, double-sided electric sliding doors are all standard, the second row of seats can be adjusted to the backmost position, with leg rests, the second row of passengers can fully straighten their legs, with heating and ventilation function, this comfort whether it is family or boss presumably will not have an opinion.
(Pictured is Toyota Xena)
And in the sense of experience, the Buick GL8 will not lose, after all, in the market "running" for so many years, word of mouth is not in vain. The ES Luzun configuration, which is priced at more than 380,000 yuan, is very powerful, and the driving assistance functions such as 360 panoramic images and automatic parking will be more competitive than the Sai Na, which only has 360 panoramic images in the top configuration. The seat function on the "boss seat" is also not lacking in heating and ventilation, and it is also equipped with a small table. It is worth mentioning that the ES Luzun Edition is equipped with multi-layer soundproof glass for the whole car as standard, which will be more suitable for users who have requirements for tranquility.
However, the performance of GL8 ES Luzun in terms of fuel economy may be worse, according to our survey, its fuel consumption is generally around 10.18L/100km. The Toyota Syna 2.5L hybrid system can achieve a fuel consumption level of 5.3L/100km under NEDC conditions on the Extreme edition model. While this is not so important for business users, the impact may be greater for home users. Here did not take out the power for comparison, mainly because the MPV model is more focused on smooth and riding experience, the requirements for the power part are mostly enough.
The maintenance and second-hand residual value situation is worth a look
However, from the perspective of household use, the gap between the two cars cannot be ignored. According to the survey, toyota syna's first warranty is carried out at 5,000 kilometers, the later maintenance cycle is 10,000 kilometers, and the first two maintenance is free. The total maintenance cost of 60,000 kilometers in three years is about 4270 yuan, and the average maintenance cost of one year is about 1420 yuan. The Buick GL8 maintenance cycle is 5000 km or 6 months, and the conventional maintenance cost is about 790 yuan. The maintenance cost of driving 60,000km in three years is about 12,500 yuan, and the average annual maintenance cost is about 4,166 yuan. It can be seen that the difference between the two cars is about 2700 yuan in the average annual maintenance cost.
However, in terms of used cars, as a relatively new model, Xena has basically no reliable data to refer to. As for the Buick GL8, take the ES luxury type as an example, because the mileage is relatively large, coupled with high matching and other reasons, the value preservation situation is decent. This is also due to the fact that the GL8 is mostly linked to the use of cars in the business and business environments, resulting in a higher mileage. If it is a GL8 with excellent vehicle condition, it is a more value-preserving product compared to the Buick brand.
summary
For home users, large space, low fuel consumption, and a good start to the race that is very suitable. But for commercial cars, the "fresh blood" of Sai Na does not seem to arouse their interest, but the Buick GL8, which is better sound insulation and has become a "habit", is the first choice. It is not difficult to think that in the future, Xena will continue to seize the share of the Buick GL8 in the household market with more suitable characteristics, as to whether it can surpass gl8 in this way, it is estimated that it depends on how the GL8 side responds. As the former overlord GL8, it has a strong product performance in both business and home environments. The more targeted Xena, after the price stabilization, also has a strong impact on the market. This healthy competitive relationship can also provide more choices for high-growth home MPV consumers.