In the era of intelligent interconnection, the surging wave of digitalization is accelerating the sweep of the automotive industry, and has won the recognition and pursuit of a new generation of consumers. However, as various forces step up the layout of related product lines, the audience has also shifted from early tech geeks to a larger middle-class elite group. The increasingly "picky" appetite and more professional judgment make praise and word of mouth a rare resource for the industry to compete for.
"All 6,000 car owners have zero bad reviews", which is the word-of-mouth report card of Jihu, a high-end brand of Beiqi Blue Valley, after the first complete sales year. After continuing to practice high-end intelligent transformation and strengthening internal lean management, Beiqi Blue Valley has not only stabilized the situation in book data such as financial indicators, but also condensed a full range of comprehensive strength including intelligent manufacturing, technology and evaluation, and found new growth opportunities in the era of great changes.
The remarkable technical strength of the research and development results lays the foundation for quality
In the second half of the race led by electrification and intelligence, technical strength is undoubtedly the core source of product advantages. Behind the high recognition of Jihu products by users is the dedication and persistence of Beiqi Blue Valley to technology.
As a veteran player with more than ten years of research and development of electric vehicles, Beiqi Blue Valley holds the core technology of high integration, high safety and high energy efficiency, and has given itself the systematic ability to develop and build a vehicle platform.
In 2020, Beiqi Blue Valley officially launched BE21, the exclusive platform for fully redundant pure electric vehicles "tailor-made" for Jihu. Different from the traditional oil vehicle platform with the engine power as the core of the platform architecture construction design, BE21 completely around the three-electric system, bringing a higher degree of integration, for high mileage and large space to create innate conditions. At the same time, as the world's first commercial architecture equipped with 5G technology, BE21 also has four characteristics: super expansion, super intelligence, super interaction and super evolution, and is at the world's leading level in the realization of digital functions. At the beginning of last year, Beiqi Blue Valley also carried out two overseas technology authorizations for the BE21 platform, becoming the first successful case in China to export platform technology and intellectual property rights to developed countries.
Based on the compatibility of a variety of key technologies and key systems, as well as high intelligence and upgradeable cloud service capabilities, BE21 not only accumulates valuable technical reputation for Beiqi Blue Valley, but also paves the way for the next step of intelligent transformation.
With Sanden technology and BE21 platform as the parent body, the first jointly developed model between Beiqi Blue Valley and Huawei, the new HI version of The Pole Fox Alpha S, will be officially launched in 2021. As the crystallization of the five-year in-depth cooperation between Beiqi Blue Valley and Huawei, the HI version of the model applies Huawei's full-stack intelligent vehicle solution, including a new computing and communication architecture and intelligent system, covering intelligent driving, intelligent cockpit, intelligent electric, intelligent networking and intelligent vehicle cloud. The upper body of a full set of intelligent components such as 3 lidar and AR-HUD has given it advanced perception, calculation and feedback capabilities.
In the real road test scenario, the intelligent driving level shown by the HI version can be taken off the hands, feet and eyes, and under the permission of the regulations, with the high-precision map, it can achieve complete point-to-point intelligent driving, which has become the world's first mass production car with intelligent driving capabilities in urban areas.
Beiqi Blue Valley and Huawei jointly empower, the forerunner strength of The Pole Fox is beyond doubt. However, it is not easy for such a sophisticated system to ensure stable and efficient operation, and new technologies also need to be repeatedly verified to be safe and reliable. As a result, Beiqi Blue Valley once again sacrificed two trump cards - the professional manufacturing ability of luxury brands and the perfect vehicle verification ability.
On the one hand, Beiqi Blue Valley cooperated with Magna, a famous car manufacturing expert, to build a factory, fully introduce the Magna MAFACT production and operation management system, and apply advanced manufacturing processes such as the mixed body of aluminum under steel and the high-strength steel cage frame structure to ensure the excellent quality control level and luxury attributes of the products. On the other hand, Beiqi Blue Valley spent more than 2 billion yuan to build the world's leading and most complete new energy vehicle test and verification center. Excellent verification ability, successfully dismantled many hidden dangers and worries associated with new technologies, to ensure excellent product safety.
From pure electricity to intelligence, from the pursuit of performance to the strict control of safety and stability, Beiqi Blue Valley has unconsciously reached a number of "firsts" and "firsts" while walking through high-end intelligent pure electric vehicle solutions. Responding to users and satisfying users with the "extreme" of all aspects may be the underlying logic of Zero Bad Reviews.
Industry evaluation has repeatedly achieved good results Pole Fox products have been recognized by authoritative institutions
The strength of technology research and development has promoted the excellent quality of Polar Fox. However, in the face of a brand new brand that has just completed its first sales year, consumers are more looking forward to seeing a more symbolic performance display of Polar Fox and even the endorsement of authoritative institutions. In 2021, the various models of Jihu will be comprehensively inspected by the industry, and finally proved to users with a bunch of heavy certificates.
In terms of body quality, in 2021, Jihu successively won the "China's Top Ten Body" and "Best Material" and C-NCAP's first batch of corrosion resistance evaluation platinum grade awards, explaining the safety and durability attributes of hard-core vehicles created by lean "intelligence" for consumers.
In terms of ice and snow performance, at the 2021 China Auto Ice and Snow Challenge, Jihu Alpha T competed with many oil trucks and achieved the first place in the snow comprehensive performance challenge assessment, showing excellent power performance and handling performance under low-attached pavement.
In terms of endurance fidelity, in the beijing-Tianjin-Hebei Consumer Association released the results of the low temperature driving range comparison test of electric vehicles, the Polar Fox Alpha S ranked first with a room temperature cruising range of 708km. Not only that, in the low temperature state, the endurance of the Polar Fox Alpha S reached 71.89% of the normal temperature level, and the endurance fidelity once again ranked first.
Strict testing of full customs clearance, for consumers to dispel their worries to make up for the final foot in the door. After repeated tempering, Ji Fox has also cultivated the confidence and confidence not to be afraid of any form of PK.
It is understood that in the first video line performance of Cui Jian, who was named by Ji Fox, the 48-hour test drive qualification was officially issued to the majority of fans as a benefit of the live broadcast room. This two-day and two-night in-depth test drive experience is very rare in the marketing cases of various car brands at home and abroad, but Polar Fox has shown fearlessness.
In fact, since the launch of "Polar Fox Operation" last year, immersive test driving has become a major feature of the brand. At the beginning of this year, Jihu also carried out spring tasting test drives in Beijing, Hangzhou, Wuhan and other cities, which continued to show the product strength without reservation, so that the excellent quality and self-confidence attitude of Jihu gradually became clear in the eyes of users.
In the first year of the listing of Jihu, Beiqi Blue Valley has a clear goal, deepening reform and transformation, focusing on the high-end intelligent market, turning technology into quality, and winning C-end users with real product power. In 2022, with the imminent delivery of the new HI version of Polar Fox Alpha S, and the continuous increase in the alpha S and Alpha T markets, Beiqi Blue Valley is expected to usher in a secondary market outbreak. High-quality products continue to reach more users, and the record of zero bad reviews of car owners will be far more than 6,000 in the future.