As an important bearer of books, the bookstore is a cultural beacon of a city.
When it comes to the old Xinhua Bookstore, many people may think of such a scene: the immutable signboard, the store with outdated facilities, the single book selling service... However, today's Xinhua Bookstore is quietly becoming beautiful: a comfortable and warm reading and book-buying environment, an intelligent and information-led service model... Attract more and more people to choose books, read books, buy books here, and quietly enjoy the beautiful reading time.
Led by the new era, new ideas and new strategies, Guilin Xinhua Bookstore Co., Ltd. has deeply promoted reading for the whole people, built eight gui books, created a "eight gui characteristic bookstore", and at the end of 2021, all 12 branches under its jurisdiction have completed the upgrading of stores and replaced the old appearance. At present, the operating area of the distribution outlets in various counties has increased from the original 1760 square meters to more than 8300 square meters. With the best "space, atmosphere, variety and service" to stimulate the public's enthusiasm for reading, with diversified management to build a new format of reading culture industry, with all-media innovative marketing to promote reading for all.
On the occasion of the 27th World Book Day, the reporter visited a number of Xinhua bookstores in Guilin to feel the new changes after the transformation and upgrading.
As a composite reading study created by Guilin Xinhua Bookstore Co., Ltd., Xiangshan Bookstore opened on June 19, 2021, with a spacious and bright overall design, both a sense of urban fashion and a garden-style reading environment. Since its opening, it has held more than 50 activities such as various reading sharing meetings, cultural salons, unit party building activities, writer signing and sales, and "little librarians", which is the filming location for the promotion of the national reading activities in Guilin this year.
Guanyang Branch, the first "red bookstore" in the country and the third in the country, takes the inheritance of red culture as the keynote, organically integrates the culture of Guanyang historical and cultural celebrities "Compatriot Sanhanlin", the traditional opera culture of "Gui opera town", the Yao culture, the local farming culture, cultural landscape and other cultural elements, becoming a cultural space with quite Guanyang characteristics and meeting the aesthetic needs of modern young people. In 2020, the "Guanyang Red Bookstore" was rated as one of the top ten "Eight Gui Characteristic Bookstores" in Guangxi by the Guangxi Press and Publication Bureau that year.
Pingle Branch attracted many readers after the transformation. On May 2 last year, the bookstore welcomed a special couple to take wedding photos. For everyone who is about to enter the marriage hall, they all expect their wedding photos to be beautiful and chic and meaningful, and the two newlyweds choose to hand over the precious moments of their lives to the bookstore, which is a love for a life full of cultural atmosphere, and also a great recognition of the transformation and upgrading of Xinhua Bookstore in Pingle County. Bookstores have become a photo location for wedding photos, which is rare in Guangxi and even in the whole country.
After the transformation, Lipu Branch added a special counter for ethnic theme books, taking the shape of the site of the China-ASEAN Expo as the element, supplementing the modeling with the "Our Guangxi" series of books, etc., and at the same time setting up a special counter for local writers to carry out the normalization activity of "Xinhua Book Recommender" led by store employees to enrich the reading experience of readers.
Jeonju branch store to "culture jeonju, Xiangjiang Lingxiu" as the design inspiration, the party building elements and the characteristics of the whole state, in the bookshelf, lighting and other design reflects the Xiangjiang River water flow of the sense of movement, the ceiling using mirror design, so that the store appears transparent and open, is committed to providing readers with high-quality reading services business philosophy, to create a new cultural landmark in Jeonju County, do a bookstore with temperature.
Huang Jijun, secretary of the general branch of the party and general manager of Guilin Xinhua Bookstore Co., Ltd., told reporters that in the future, Xinhua Bookstore in Guilin will continue to carry out reading promotion activities for the whole people, provide readers with excellent publications, a beautiful reading environment for book purchase and quality services, and make greater contributions to the prosperity of Guilin culture and the construction of Guilin's world-class tourism city.
Reporter Teng Jiawen /Photo