Pictured: The scene of the first national reading conference The organizer provides the same picture below
On World Book Day, the first National Reading Conference with the theme of "Reading a New Era and Striving for a New Journey" was held in Beijing. The Digital Reading Sub-Forum and the 8th Annual Digital Reading Conference released the "2021 China Digital Reading Report", which shows that by 2021, the overall revenue scale of the digital reading industry in mainland China will reach 41.57 billion yuan, with 11.58 e-book reading per capita and 7.08 audio reading. "Analects" is the most popular published book on the reading platform, with nearly 30 million readers on the site, and more than 80% are young readers under the age of 30. What is more interesting is that in the comment area of the Analects, some people answer questions, some people solve puzzles, some people learn from the past, and the Chinese wisdom of a thousand years ago collides with the current young people in the digital space.
During the digital reading sub-forum, in the "Digital Reading Experience Hall" display activity held at the same time, reading group focused on public welfare reading, realistic themes, and online literature going to sea, and focused on showing the audience many contents and achievements of practicing reading for all, including the reality theme online literature essay contest, the "'Benefit' Night Reading Goodnight Baby" public welfare plan, etc. Reading writer Liu Xiahua also appeared in the exchange and discussion session, and put forward his own views on how to realize the unity of cultural and social values in online literary works and the development of realistic themes.
In the context of "reading for all", "loving to read, reading good books, and being good at reading" has gradually become an important way of life for the people. At present, Reading Group has cooperated with thousands of publishing institutions, and the platform publications cover nearly 50 mainstream categories such as humanities and social sciences, historical philosophy, etc., and the number of readers in 2021 alone will reach hundreds of millions, including classic masterpieces such as "Analects", "History", "Dream of the Red Chamber", "Romance of the Three Kingdoms" and famous masterpieces such as Lao She, Ba Jin, Yu Hua, Chen Zhongzhong, etc., which are emitting lasting charm through digital technology.
At present, online literature has become an important part of the consumption of high-quality content for the whole people. In the past 20 years, online literature has given birth to more than 200 content categories, and incubated many popular and good books, including many new era literary masterpieces such as "Qing Yu Nian", "The Lord of Mystery", "The Great Doctor Lingran" and so on.
Under the support of national calls and platforms, online literature with realistic themes is also rising rapidly. Within the reading platform, related topics have become one of the fastest growing categories in 2021, with a five-year compound growth rate of more than 30%. Represented by works such as "Big Country Heavy Industry" and "Dancing with Sand", front-line practitioners from all walks of life are pouring into the creative team to describe China's contemporary economic take-off and scientific and technological development with online literature.
At the same time, as the innovative development of China's cultural industry has entered a new era, online literature has also shown a new trend in the process of helping the whole people to read. On the one hand, online literature has accelerated its overseas expansion, expanding reading for all to "global reading". By the end of 2021, About 2,100 translations of Chinese online literature have been launched internationally by Yuwen's overseas brands, incubating about 370,000 overseas original works, and attracting and nurturing more than 200,000 overseas creators. On the other hand, around the IP ecological chain, literary IP is exploring more diversified and rich forms of expression. Initiated by Tencent Pictures and co-produced by the main controller, Reading Andy and its subsidiary Xinli Media, the TV series "Human World" set a new high in CCTV's golden file ratings in nearly 8 years, and brought a wider influence to the original novel.
For digital reading enterprises, it is not only necessary to do a good job in promoting the reading of ordinary users, but also to pay attention to the reading needs of special groups such as teenagers, rural left-behind children, and parent-child families.
As Cheng Wu, CEO of Yuwen Group and vice president of Tencent Group, said: "We take literature as the starting point, open our hearts to IP forms such as audio, animation, film and television, etc., to meet the diverse spiritual and cultural needs of the people, and at the same time form an amplification and feedback of literature, which is an innovative exploration of the cultural industry in the new era, and will also help the whole people to read into all aspects of public life." ”
(Xinmin Evening News reporter Xu Yisheng)