Modern Express News (Correspondent Heng Dongmei) On April 24, the first national reading conference and the annual most beautiful bookstore release activity was held in Beijing, and a total of 46 bookstores across the country won the honor of "the most beautiful bookstore of the year", and Yancheng "words + buy" book collection was on the list.
"Culture is a unique mark of a city; bookstores are a cultural landmark of a city." The relevant person in charge of Yannan High-tech Zone said that the "words + buy" book exchange is not limited to a bookstore, but also a brand and a way of life. It uses its creativity and sincerity to connect the infinite possibilities of culture and life, making the city more cultural.
Innovative integration to create a cultural landmark
The event was guided by the Printing and Distribution Bureau of the Central Propaganda Department and sponsored by the China Book Publishing Industry Association. The activity is aimed at physical bookstores with distinctive national characteristics and outstanding highlights, and stands out with the beauty of red heritage, the beauty of reading for the whole people, the beauty of responsibility, the beauty of format innovation, the beauty of integrated development, and the beauty of environmental design.
It is understood that the "words + buy" book is located in the new lane of Yannan High-tech Zone in Yancheng City, and will be officially opened to the public on New Year's Day in 2020. With a total area of 7,000 square meters and a collection of more than 200,000 books, the bookstore is currently the largest physical bookstore in northern Jiangsu.
With the concept of symbiosis between culture and life, "Talk + Buy" book collection combines the unique image elements of Yancheng - sea salt, elk, red-crowned crane, and introduces a variety of formats such as cultural creation, art exhibition, lecture hall that integrates the local characteristics of Yancheng, creating a comfortable and warm book space, providing people with multiple experiences of the cultural industry, and deeper cultural baptism, and has become a "punch card" in the hearts of more and more public internet celebrities.
As soon as you enter the "Words + Buy" book collection, you will be deeply attracted by its unique decoration style: the "Salt Pile" separation wall piles up the memory of a city and awakens the ancient memory in people's hearts; the green plants are staggered, the light and shadow are densely intertwined, and the body blocks, enclosures, installations, and scenes are combined to form a harmonious rhythm, which greatly enriches the visual experience of space reading.
The 37-year-old Wang Yang's family lives in Oak Bay, Yannan High-tech Zone, close to the "Words + Buy" book collection. She has loved reading since she was a child, and now she has influenced her daughter who is in elementary school, making her a small book fan. Mentioning the book collection, Wang Yangshi felt happy. "There are many kinds of books, a good environment, and a special parent-child reading area, and my children and I have to soak in them for several hours every weekend!"
"For physical bookstores, what we hear the most is that we have cultural feelings." According to the relevant person in charge of "Words + Buy", Shuhui is guided by the cultural needs of urban residents, and sets up six major theme spaces such as Yancheng Cultural Context Exhibition Hall, Ladder Activity Space, and Chuxin Bookstore, which collect rich cultural resources and promote the normalization of reading for the whole people in the city. Shuhui has won the honors of "The Most Beautiful Bookstore in Jiangsu Province", "The Most Beautiful Public Cultural Space in Jiangsu Province", "Yancheng Parent-child Education Practice Base" and so on.
Special Activities Enjoy a book-scented journey
April 23 is the 27th World Book Day, in the afternoon of the same day, the "words + buy" book exchange in the good drama, the national reading series of activities with "a network cable" to connect tens of thousands of book friends, igniting the "reading fever".
In the live broadcast of the theme of 4.23 national reading in Yancheng Context, Sun Shu, president, writer and commentator of Yancheng Prose Literature Association, Yao Meng, vice president of Yancheng Prose Literature Association, were invited to share reading stories and writing experiences, and Jiang Hua, director of Yancheng Prose Literature Association and cultural host, was invited to participate in sharing as the host.
"Reading is a trace of human life, and different eras give different reading memories." At the sharing meeting, the post-60s writer Sun Shu had a feeling. "Ordinary World", "Xu Sanguan Selling Blood"... Recalling the reading years, Jiang Hua after the 70s and Yao Meng after the 80s are all like a number of family treasures. The reading stories of the three eras, with the passage of time, converge into the live screen, showing the cultural memory of the unique Yancheng people.
In the interactive session with netizens, the three sharers expressed their opinions on the questions of netizens such as "what to read, how to read, how to become what I want to read", and the sharing scene was in full swing, and the event also sent "Yancheng works" such as "Grass House" and 6 volumes of landmark books to netizens. According to statistics, as of the end of the live broadcast, nearly 100,000 netizens participated in the live broadcast activities.
On the same day, at the same time, the online activity of "Reading on the Cloud and Reading Outside the Book" was also broadcast live, facing the social book club book friends and the isolation point crowd, and this small live broadcast sharing meeting was also very interesting. Under the "basic line" of grasping the prevention and control of the epidemic, online and offline are connected to read a book together, which is becoming a "topic of the whole people".
"The variety of activities creates a bookish atmosphere." According to the relevant person in charge of "Words + Buy", for different groups, Shuhui regularly plans various theme activities such as red story sharing meetings, women's flower arrangements, young talents entrepreneurship, parent-child reading and so on. Up to now, linking offline stores and online platforms, we have innovated and created a new "Yannan Reading" model, and held a total of 293 various activities.
Cultural Context Exhibition Hall Promote local culture
"Inheriting the red gene, bravely being a pioneer", on the afternoon of April 27, the Yancheng City Market Supervision and Administration Bureau held a theme group day activity in the "Words + Buy" Shuhui Wenmei Exhibition Hall, and more than 20 people, including the "famous school eugenics" and new recruits in 2021, participated by the bureau's organs and directly subordinate units.
"Please look at the wall, this is the cultural context of Yancheng, this picture tells us about the historical development of Yancheng..." Everyone walked into the cultural context exhibition hall, listened carefully to the explanations of the docents while visiting, and explored the thousand-year-old cultural context that has flowed endlessly in the land of Yancheng.
In the exchange and speech session, everyone talked about the impression of Yancheng, told the story of coming to Yancheng, once again felt the original intention of coming to Yancheng, looked for the mission of staying in Yancheng, and better answered the "why" of staying in Yancheng, what do I "do" for Yancheng?
In order to carry forward the local culture of Yancheng, let more readers know about Yancheng culture, improve cultural self-confidence, cultivate the fertile soil of Yancheng culture, and cultivate cultural seeds, the "Speech + Buy" book collection has set up a special area to create a Yancheng cultural context exhibition hall, using the essence connotation of local culture to stimulate the desire of local and foreign readers to seek, with the theme tone that best reflects the humanistic heritage of a city, to create a characteristic landscape, to enlarge the radius of communication, so as to increase interactive exchanges and broaden the channels of exchanges.
Stroll through the exhibition hall and see the interior spaces referencing natural light, creating an upward atmosphere. On the circular inner wall, the works of the predecessors are written, and the trees standing majestically from top to bottom are sprinkled on the books with light and dust, giving the latter direction. The undulating shelves are lined with Books related to Yancheng, and the shelves are interspersed with electronic screens to expand the content of books.
"The Exhibition Hall of Yancheng Cultural Context covers an area of more than 50 square meters, and collects 22 kinds of books related to Yancheng, including more than 450 volumes of Yancheng geographical scenery, the history of Yancheng Party, and works by local writers." According to the relevant person in charge of the "Words + Buy" book collection, at present, the Yancheng Cultural Context Exhibition Hall has become a new place for readers to learn and communicate with the "Words + Buy" book collection, and the unique Cultural Atmosphere of Yancheng surrounds the readers, so that they can calm down here and enjoy. "We will not forget our original intention, continue to work hard, think and innovate, and make the Yancheng Cultural Context Exhibition Hall the main promoter to lead the people of Yancheng to understand Yancheng culture and establish cultural self-confidence."
Photo courtesy of this edition: Yancheng "Words + Buy" Book Collection