The most beautiful April day on earth is a good time to read.
With the arrival of the 27th "World Book Day", the 2022 Dongcheng District "World Book Day" theme activity and the "Forbidden City and Cultural Heritage" book launch conference kicked off on April 22 at the Dongcheng District Library.
During this period, Zheng Xinmiao, the fifth president of the Palace Museum, and Shan Jixiang, the sixth president, brought their new works "Taihe Full - Zheng Xinmiao Said forbidden city" and "Habitat beijing - awakening industrial heritage" to share their thoughts and insights as the guardians of cultural heritage and book creators with the general public, and praised the construction of the "City of Books" in Dongcheng District.
"The city must have both the pyrotechnics and the smell of books." On the day of the event, the Dongcheng District Physical Bookstore Development Alliance, jointly initiated by 56 physical bookstores in Dongcheng District, was officially established.
As an industry representative, Li Suwan, founder of Codeword Bookstore, released the charter and initiative of the Dongcheng Physical Bookstore Alliance, advocating that the Physical Bookstore Alliance will uphold the concept of resource sharing and win-win cooperation, build a physical bookstore innovation and development platform, give play to the functions of resource coordination, mutual empowerment, industry management, service improvement, etc., create a good ecology for physical bookstores to enter shopping malls, buildings, communities, and parks, effectively transform the development momentum of the industry, jointly build an industrial development ecosystem, and share new opportunities for joint development. Promote the high-quality development of the physical bookstore industry.
The physical bookstore is a cultural landmark of the city, and also an important activity place for citizens to read, constantly extending and broadening people's imagination space for urban cultural life, and also creating a wonderful and quiet sky in the hustle and bustle of life.
At this event, Dongcheng District launched five "City of Books" slow life visit punch card routes, such as "National Tide Fashion", "Book Ying Centennial", "National Style Quiet Lane", "Elegant Collection Flow Rhyme", "Old City Wenhua", etc., aiming to attract the general public to explore and excavate the aesthetic places and reading spaces around them, participate in reading together, share the beauty of reading, and let more people see the possibilities contained in physical bookstores.
The launch of the "City of Books" slow life visit punch card line is not only to accelerate the latest practice of "Chongwen Scramble", but also the implementation of the "Dongcheng District on Accelerating the Construction of the "City of Books" and Guiding and Supporting the "Four Advances" of Physical Bookstores" 19 specific support policies "Combination Fist", Dongcheng District, as the core functional area of the capital, will continue to build new cultural scenes, cultivate new cultural formats, and strive to make more physical bookstores become urban "cultural living rooms".
It is understood that during the "4.23 World Reading Day", Dongcheng District will hold more than 60 theme activities to build a warm cultural ecology through forum lectures, book evaluations, famous artists signing and other forms that the people like to hear. During the "Beijing Reading Season", more than 300 theme activities in the five categories of reading publicity, cultural lectures, word recitation, book recommendation, and theme essays will be carried out successively, so as to promote the extensive, in-depth, lasting and efficient development of reading activities for the whole people, and set off a climax of the whole people's attention to reading, entering reading, in-depth reading and effective reading.
The head of the Publicity Department of the Dongcheng District Party Committee said in an interview with the Guangming Daily reporter that the establishment of the physical bookstore alliance is not only an innovative exploration that breaks the circle, but also an important measure to build a high-quality development platform for the industry and jointly build an innovative brand of bookstores. The establishment of the Dongcheng District Physical Bookstore Alliance will guide each bookstore from dispersion to union, from a single body to a consortium, using physical bookstores to link beautiful life scenes, and dress up the background of urban civilization and happiness. Bookstores are the warm light of the city and the light of culture.
Reading the history of inheritance, the fragrance of books soaks life. During the reading season, Dongcheng District will closely focus on the brand building of "City of Books", integrate various reading resources, leverage more social forces to participate, integrate rich content, expand the market with experience, comprehensively enhance the cultural perception and stickiness of Dongcheng, and actively promote the construction of national cultural centers with the beauty of books.
(Guangming Daily all-media reporter Dong Cheng, correspondent Zhang Siqi)
Source: Guangming Daily all-media reporter Dong Cheng, correspondent Zhang Siqi
Editor-in-charge: Zhang Yongqun
Editor: Wu Yaqi Wang Yuanfang