This bookstore has good books, good things, good music

ShiLiuyun/Xinjiang Daily reporter Li Li

"'4.23' World Book Day, 12 hours of online and offline continuous combat. Hard work bookstore every colleague, this day for you to like, cheers! At 01:20 on April 24, Wang Zhong, the founder of the bookstore on the left and right, posted a group photo of him and his bookstore partners and the above text in the circle of friends.

"5 minutes on stage, good books free to send" "You buy me to give" "Open the book replacement area" "12 hours stage 'reading' reading relay, vibrato uninterrupted live broadcast" "Left right & Aiwu and Wu joint blind bags online and offline synchronous limited debut" "Left right original design canvas bag 4 · 23 limited debut"...

On April 23, the poster of the Book Festival on the left and right of the bookstore in Urumqi's New World Square hung "I read, so I am" on the left and right. Pomegranate Cloud/ Xinjiang Daily reporter Li Li photo

On World Book Day, the left and right bookstores planned a series of creative activities with the theme of "I read, so I am", leading everyone to start a 12-hour uninterrupted bookstore fantasy journey.

On April 23, a mother and son participated in the "I Read, So I Am" Book Festival on the left and right. Photo by Li Xiaoling

During the 12-hour live broadcast, Xinjiang Youth Publishing House and Xinjiang children's literature writer Liu Huimin and musicians jointly introduced the picture book "Manas"; musician Liu Shuangshuang and the live children performed guitar playing and singing, small raindrop piano concerts were praised by netizens; the staff of the bookstore on the left led netizens to visit the bookstore and introduced the popular books that were "turned over" in the bookstore; the vibrato number on the left and the 8 bookstores in the netease snail country were also simulcast.

On April 23, at the "I Read, So I Am" Book Festival on the left and right, the staff of the bookstore on the left and right was broadcasting live on Douyin. Pomegranate Cloud/ Xinjiang Daily reporter Li Li photo

"This bookstore has been with urumqi people for 24 years. Modern bookstores should not only sell books, but also a cultural space with cultural attributes, carrying people's cultural life. There are many forms of reading, and the extension is also very broad. Wang Zhong said.

New books, life, cultural creation, stage, tea art, floral art, coffee, children... Walking into the bookstore in Urumqi New World Square, there is a circular red projection on the entrance floor, indicating the division of the bookstore area for readers.

Strolling through the bookstore of more than 1,000 square meters, the soft music sound comes from the ears, more than 500 pots of green plants are full of vitality, cultural and creative products are diverse, and the ceiling, cash register, bookshelves, booths, and display cabinets are full of design. Some people browse and select books in front of the bookshelf, some people are attracted by various cultural and creative products, and some people read quietly in front of the floor-to-ceiling glass windows, giving people a warm literary and artistic home feeling of "book fragrance + green plants".

From 1998, a small bookstore of more than ten square meters of obscurity "Advertiser Bookstore" to today's "Left Right Founding Store" and "Left Right Side New World Store", Wang Zhong and his lover Li Xiaoling have enthusiasm and love for the bookstore, like raising a child, accompanying and witnessing the growth of the bookstore.

Around 2010, Wang Zhonghe and the Advertiser Bookstore experienced a downturn in physical bookstores across the country, and once considered whether to change careers, but he finally chose to stick to it.

Since 2015, Wang Zhong has spent more than two years visiting many well-known bookstores and special literary and art bookstores in other provinces and cities, visiting the founders of many bookstores, and learning and reading a large number of books and materials related to bookstores and retail.

On April 23, two children read quietly in the children's section of the bookstore on the left and right. Pomegranate Cloud/ Xinjiang Daily reporter Li Li photo

Through visits and studies, Wang Zhong more deeply realized that being a "bookstore" is not only a matter of adhering to feelings, but also needs continuous innovation and change in order to make the bookstore "alive" for a long time. To be a bookstore that "I like", there are good books, good things, good music... This seed slowly sprouted in his heart.

In 2016, the Urumqi Advertiser Bookstore was officially renamed "Left Right Bookstore", which means "when everyone is to the left, you can choose to go right". Since then, bookstores have begun to transform from professional advertising bookstores to mass bookstores.

Bookstores sell a selection of books and magazines, advocating reading, but not stopping at the books themselves. Since 2017, the bookstore has planned and organized cultural activities such as reading, travel, photography, music, movies, recitations, tea, coffee, cultural creativity, and intangible cultural heritage almost every weekend.

In addition to selling books and magazines, the left and right bookstores also continue to introduce various cultural and creative products, and they also continue to design and produce cultural and creative products: theme calendars, ear-hanging coffee, creative T-shirts, canvas bags, fruit wine, etc., and also provide customized cultural and creative services for customers, gradually forming the cultural brand of "left and right".

In November 2018, the "Tribute Ceremony for the 40 Years of China's Reform and Opening Up book distribution industry" jointly organized by the China Book Distribution Association and the China Xinhua Bookstore Association selected 20 "Tribute to Influential Private Bookstore Brands" in the country, and the bookstore on the left and right was selected.

"The libraries and bookstores scattered around the city are like lighthouses that light up people's lives." Wang Zhong said that while providing good books for everyone, the bookstore on the left and right is also a cultural exchange platform and a composite cultural aesthetic space. "This book festival on the left and on the right is a new attempt by us to run a bookstore. We will continue to explore the derivative form of reading, spread beauty for everyone, and advocate a beautiful lifestyle. ”