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What new atmosphere has more than 500 million users brought to online text creation? The theme of science fiction has become one of the five major categories of online literature

Jimu news reporter Zhang Cong

In the context of the prevalence of paperless reading, how many users of online literature are there?

In February this year, the 49th Statistical Report on the Development of the Internet in China released by the China Internet Network Information Center showed that by the end of 2021, the total number of online literature users in the mainland reached 502 million, an increase of 41.45 million over the same period last year, accounting for 48.6% of the total number of netizens, and the number of readers reached the highest level in history.

What new atmosphere has more than 500 million users brought to online text creation? The theme of science fiction has become one of the five major categories of online literature

Behind the rise in the number of online text users is the booming Chinese online literature.

On April 7, the "2021 Research Report on the Development of Chinese Online Literature" released by the Chinese Academy of Social Sciences pointed out that affected by the needs of readers, in the field of online literary creation, science fiction and realistic themes have gradually become side by side with fantasy, immortals, history and other categories.

The rise of reality and science fiction

Can't imagine? Generation Z discusses high numbers in the comments section

What are the distinctive features of the development of online literature in 2021?

The report said that mass creation has promoted the turn of online literary themes, the rapid rise of realistic themes and science fiction themes, traditional themes such as historical immortals have also shown the transformation of the spiritual core, and the diversified content pattern has taken shape.

What new atmosphere has more than 500 million users brought to online text creation? The theme of science fiction has become one of the five major categories of online literature

According to the data of Reading Group, the compound growth rate of realistic themes in the five years from 2016 to 2021 exceeded 30%, ranking second in the whole category and the category with the top 5 growth rate in 2021. The shift in realistic themes makes online literature combine the protagonist's career development with the changes of the times in terms of creative techniques, such as Mei Shiniang's work "The Rushing Era - To the South and North" takes the establishment of the Hainan Special Economic Zone in 1988 as the background, records the history of the father's entry into the Hainan Special Economic Zone, and focuses on the growth and struggle of the youth group after the reform and opening up.

At the same time, science fiction has become one of the five major categories of online literature. In the past five years, the number of authors who have created science fiction novels under the Reading Group alone has increased by 189% to 515,000, and more than 22% of the top writers have created science fiction works, and many works of science fiction or science fiction related themes have reached the top ten of the starting monthly ticket list.

Creation has changed, and so has the taste of reading.

According to the data of Reading Group, the "post-95s" among science fiction readers accounted for 60%, and the "Z generation" of realistic theme readers accounted for more than 40%. Compared with 2020, the growth rate of the number of paying people in science fiction themes ranks first in the whole site, which promotes the diversified pattern of online literature from the other side.

What new atmosphere has more than 500 million users brought to online text creation? The theme of science fiction has become one of the five major categories of online literature

Secondly, with the high-quality, mainstreaming and trend of online literature, reading online literature has even become the entrance to the knowledge learning of Generation Z, and it is common to discuss "hardcore" science in the comment area - such as Morningstar LL's "Black Technology System of Xueba" book review area, there are "wild class representatives" around the "weekly guess", "twin prime conjecture", "corner valley conjecture" and other knowledge to sort out the key points to answer questions, forming a "popular science atmosphere group".

According to the statistics of the reading APP of the starting point of the Reading Group, in 2021 alone, the keyword "knowledge" appeared 130,000 times in the book review area, "physics" appeared 70,000 times, "chemistry" appeared 16,000 times, and even "high number" appeared more than 5,000 times. In addition, because Gen Z grew up in a fast-growing China, the sense of national pride is even stronger. In 2021, the word "China" appeared more than 300,000 times in reader comments.

The network text went out to sea in depth and advanced

The global influence of the Chinese story continues to rise

In 2021, Chinese online literature will achieve a staged step forward. In recent years, Chinese online literature has disseminated more than 10,000 works overseas. Among them, more than 4,000 physical books have been authorized, more than 3,000 translated works have been online, and more than 100 million users have subscribed to and read APP on the website.

What new atmosphere has more than 500 million users brought to online text creation? The theme of science fiction has become one of the five major categories of online literature

By the end of 2021, about 2,100 translations of Chinese online literature have been launched online at the starting point, and about 370,000 original works have been cultivated overseas. During the epidemic, the number of overseas online writers increased by more than 3 times, of which the post-00s accounted for nearly 60%. Excellent works that are popular in China, such as "The Lord of Mystery", "Heavenly Dao Library", "May You Shine Well", "Great Doctor Lingran", "Full-time Master", etc., have also had a great influence overseas.

This year, IP dramas such as "Son-in-law", "Douluo Continent", "Jinxin Jade", "Snow In the Knife Line" and other IP dramas have landed on YouTube, viki and other mainstream european and American video websites, affecting hundreds of countries and regions around the world.

The overseas adaptation of online IP has made a breakthrough - "Let You Shine Well" created by the reading writer 囧囧 Youyou was adapted into the drama series "Provoking the Fire wife" in Vietnam, setting off a local drama craze, and the TV series "Son-in-law" sold the film and television remake rights to the Korean streaming media platform.

The full-link development of online text IP and the vitality of cross-era IP also highlight the tension of cross-cultural and cross-media dissemination of network literature.

In 2021, after the launch of "Son-in-law", it became the fastest popularity episode in the history of iQiyi's platform to break 10,000, and the average daily readership of the original work that is still in serialization increased by nearly 17 times. The online movie "The Lucky High Photo of the Son-in-law" took advantage of the IP popularity, and the number of pre-broadcast reservations exceeded 1.59 million, winning the record of the fastest reservation on the platform to break one million, and the final work broke through 26 million at the box office, ranking in the top 3 of the iQiyi online movie annual list.

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