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On April 23, World Book Day, everyone read together in the clouds

4.23 World Book Day is coming, although affected by the epidemic, the offline reading activities in previous years have pressed the pause button, but the fragrance of books does not stop, and it can meet with the citizens "on the clouds". Recently, Xinhua Media has gathered the city's major Xinhua bookstores and Shanghai Book City to launch a series of online reading activities to send books to thousands of households.

At present, primary and secondary schools in Shanghai have opened the home online class teaching mode. Xinhua Media specially planned the 4 23 World Book Day "Shenxue Classroom" cloud edition: principals' reading "treasure book" activity, specially invited 10 primary and secondary school principals, kindergarten principals and kindergarten principals in Shanghai to tell everyone about the way of reading, share reading experience, and recommend excellent books. The program will be broadcast live from 14:00 to 15:00 on April 23 on various new media platforms under Xinhua Media. In addition, from April 20 to 23, 2 to 3 principals will log on to the daily principal reading "Treasure Book" column every day to help children continue to cultivate reading habits and enrich their home life.

Some parents ask, what should I do if my child doesn't like to read? Qiu Honghao, principal of the East School of Shanghai Experimental School, supported three tricks: "First of all, you can create a family reading atmosphere and read a book with your children; second, don't have a utilitarian heart, let your children read their favorite books, and then guide them to read in depth; the third is to read thousands of books, you can regularly take your children to the library, participate in various reading activities, and take your children to punch all kinds of reading places, such as celebrity former residence cultural sites." ”

Shi Zhengwei, principal of Shanghai No. 4 Middle School, introduced the school's experience in promoting reading on campus: "The school's two libraries and book corners on each floor provide students with suitable places for reading; publicity boards and electronic screens everywhere often push good books to show students' reading experience; the teachers of the language teaching and research group not only customize the winter and summer vacation reading manuals for students, but also open classic reading extension classes in junior high and high schools; and hold reading festival activities every year, with a long duration and more content, with students as the main body." ”

On April 23, World Book Day, everyone read together in the clouds

Since April 18, Xinhua Media's "Madeleine Picture Book Museum" has invited seven children's literature writers to bring their seven books. Shen Shixi, the king of animal fiction, brought "White Swan Red Coral" to the children. The reason why animal novels are more attractive than other types of novels is that this subject is the easiest to pierce the shell of human culture and the hypocrisy of civilized society, and can unabashedly express the original ecological life that integrates ugliness and beauty. Human culture and social civilization will continue to be updated with the changes of the times, but the spiritual core of cruel competition, tenacious survival and the pursuit of glory in life will never change. Shen Shixi created an animal kingdom for the children, and he was familiar with the living habits of these animals, giving animal behavior a strong emotional color.

"White Swan Red Coral" describes a warty-nosed female swan named "Red Coral", who became obsessed with beauty, so that her spouse "Gray Shoulder Male" and a pair of children were hunted and killed, and suffered a heavy blow to life. But it is precisely because of the nature of beauty that it has a strong belief and extraordinary courage, not only to save two orphan eggs from the sharp beak of the large-billed crow, but also to let the two little swans get a perfect life. Even at the end of life, it has not stopped pursuing and yearning for beauty.

On April 23, World Book Day, everyone read together in the clouds

"White Swan Red Coral"

"Madeleine Picture Book" also recommended the popular science picture book "Defeat the new coronavirus - to let children know the good hygiene habits", the content of the picture book by the Zhejiang University School of Medicine Affiliated Children's Hospital Respiratory Department of The Attending Physician Tao Xiaofen, Teng Liping and other medical experts reviewed, the illustration style is lively and cute, the scientific protection knowledge is caricatured, scened, the correct health habits are graphical, step-by-step.

On April 23, World Book Day, everyone read together in the clouds

"Defeating the Novel Coronavirus – Hygiene Habits to Let Children Know"

During special periods, writers' meetings are also conducted in a special way. From April 16 until World Book Day on April 23, Xinhua Media Shanghai Book City Video Will continue to publish short videos recorded by 16 writers at a frequency of 2 times a day. In the video, the writers will recommend books to readers, share their own creative stories and creative experiences, and cheer for Shanghai's fight against the epidemic. Each short video is a "miniature meeting" that comforts the hearts of readers and meets the spiritual needs of book fans.

On April 23, the Shanghai Book City National New Book Release Hall will also publish reading recommendations online, and the exhibition will be presented in the form of a dynamic page book list, selecting 10 new book exhibitions, and inviting publishers to provide writers' recommendations.

On April 23, World Book Day, everyone read together in the clouds

In addition, from 20:00 to 21:00 on April 23, the "796 Book Club" World Book Day Cloud Sharing Event will also be held online, with host Ding Wei as the guest host, sharing their insights on several books that show the interest of life, such as "The Absolute Temperature of a Talented Chef", "Four Seasons of Japan", "Shark Fin and Pepper".

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