At present, new energy vehicles have become the first choice for some users to buy cars. Driven by the huge market demand and the "double carbon" goal, the new energy vehicle market has ushered in a golden period. In the increasingly large new energy vehicle industry chain, charging piles, as an important support for the development of new energy vehicles, ensure their development in terms of space and structural layout planning, charging technology efficiency upgrading, business model innovation, etc., and directly affect the development of the entire new energy automobile industry.
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In recent years, the mainland's new energy automobile industry has grown rapidly and ranked at the forefront of the world. According to data from the China Association of Automobile Manufacturers, the sales of new energy vehicles in the mainland reached 3.52 million units last year, an increase of 1.6 times, and it is predicted that domestic new energy vehicle sales will reach 5 million units this year.
With the continuous improvement of the penetration rate of new energy vehicles, the number of charging piles is insufficient, uneven distribution, maintenance is not in place and other issues are also becoming increasingly prominent, and the interconnection in the industry is also in its infancy, these problems bring poor charging experience to the owner of the car, different Apps need to be registered separately, etc., and also become the fatal injury of charging pile service providers with service fees as the main source of profit, "charging anxiety" has finally become the "profit anxiety" of charging pile service providers. Improving the user experience and improving the utilization rate of single piles is related to the development of the new energy automobile industry.
To address these issues, favorable policies and practical initiatives are also emerging.
At the macro level, the Ministry of Transport and the Ministry of Science and Technology recently jointly issued the "Outline of the Medium- and Long-term Development Plan for Scientific and Technological Innovation in the Field of Transportation (2021-2035)", which clearly pointed out that the mainland will focus on the implementation of the national carbon peak carbon neutral deployment requirements, lay out the research and development applications of green infrastructure construction, green transportation services, and low-carbon transportation technologies, and comprehensively improve the sustainable development level of transportation.
In the construction of related supporting facilities, the "New Energy Automobile Industry Development Plan (2021-2035)" proposes to clarify technical interface standards such as vehicle operating system, vehicle basic map, vehicle pile information sharing, and cloud control basic platform. It puts forward new requirements for scientific research institutes and enterprises to carry out research on vehicle basic maps and vehicle pile information sharing.
In terms of the layout of charging piles, the National Development and Reform Commission and other ten departments jointly issued the "Implementation Opinions on Further Improving the Service Guarantee Capacity of Electric Vehicle Charging Infrastructure", proposing that by the end of the "14th Five-Year Plan", the charging guarantee capacity of electric vehicles in the mainland will be further improved, forming a moderately advanced, balanced layout, intelligent and efficient charging infrastructure system, and further clearing the obstacles to the construction of charging piles from multiple angles such as policies, technologies and funds.
Under the support of policies, a series of low-carbon transportation technology-related applications have emerged, the map industry is the most direct practitioner of low-carbon travel, and new energy travel, as an important demand of the map industry, is also more willing to promote scientific and technological innovation. Among them, Baidu Map relies on years of experience accumulated in the industry and launches a solution suitable for new energy vehicle travel - "New Energy Navigation", which is the earliest application involving the field of new energy in the map industry.
Ji Yongzhi, general manager of Baidu Maps, described "new energy navigation" as "one of Baidu Maps' innovative practices in 'green travel'", believing that it can "meet the 'carbon reduction' needs of users, charging service providers, vehicle terminals, city managers and other entities, and provide new ideas for the development of low-carbon travel." "User experience and industry, social value are equally important, new energy navigation looks like not only a new feature of Baidu Map, but also hints at a new direction of Baidu Map as a cross-border empowerment of "new infrastructure".
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Of course, the first to benefit from the "new energy navigation" is undoubtedly the new energy car owners facing the charging problem. During the eleventh period last year, an online video resonated with many new energy car owners. In the video, several adults fight in order to grab a charging pile, and one of the men grabs the charging gun and does not even lie on the ground to avoid the charging gun being robbed. Among them, a new energy vehicle owner who returned to Hunan from Shenzhen spent more than 5 hours charging the car in the service area, and the original 8-hour drive finally took 16 hours.
New energy vehicles occasionally become "electric daddies" to a large extent from three "unequal", first, the endurance information for the model is not equal; secondly, where the charging pile is, there is information asymmetry; finally, the availability of charging sites, efficiency and other information There is information asymmetry.
Through the "new energy navigation" function, new energy owners can enter the vehicle's remaining mileage, charging preferences, expected charging pile type and other constraints for intelligent planning, and finally the planning route will return rich information such as the remaining power at the end point, the location of the power exhaustion point, the list of recommended charging stations along the way, the charging station price, the remaining piles of the charging station, the number of charging stations fast/slow charging, whether it is necessary to get off the high speed and so on. The new energy car owner who returned to Hunan from Shenzhen mentioned above can actually get the solution as shown in the following figure:
If the charging pile in the service area is full, the owner only needs to run 10 kilometers more to charge in the city under the Yizhang exit of the Beijing-Hong Kong-Macao Expressway, which can save the waiting time in line
In the era of digital economy, the construction of charging piles also has the possibility and inevitability of digitalization. As a new type of infrastructure, Baidu Map's new energy travel all-scenario solution can promote the standardization of charging service provider operations on the path of charging pile basic data construction, charging pile dynamic data update operation and maintenance, and map navigation dynamic provisioning. Ji Yongzhi, general manager of Baidu Map, said, "The solution will play a role in all aspects of the new energy industry chain, and fully meet the needs of new energy vehicle users in terms of data richness, algorithm intelligence, and diversity of use scenarios, and at the same time can provide operational value-added services for charging pile service providers, and will deeply empower new energy vehicle companies through new energy vehicle map solutions." ”
There are many existing charging service providers, and there are differences in the data dimensions, types, quantities, and quality of charging piles, Baidu Map can standardize the management of complex data by modeling the data and then through a unified processing process, thereby reducing the cost of data construction related to charging service providers and promoting interconnection within the industry.
The dynamic situation of the charging pile, such as whether it can be reached, damaged, occupied, etc., directly affects the user's experience, therefore, Baidu Map will open a dynamic data sharing link with the charging service provider, and timely convey the dynamic information such as the idle situation of the charging pile from the service side to the user side. At the same time, Baidu Maps launched a user Q&A function for charging piles, synchronizing the real feedback of users to the service side, helping charging service providers accurately manage offline charging piles.
As a new generation of artificial intelligence map, Baidu Map's AI advantages in the "new energy navigation" has also been fully utilized, Baidu Map on the basis of a large number of users, make full use of big data, AI technology and other capabilities, the real charging station, new energy vehicle mileage consumption, new energy car owners charging habits, etc. for deep learning, through algorithm deduction to reproduce the real world charging network, intelligent comparison of online and offline conditions, verify data accuracy, dynamically allocate resources to users, improve the overall utilization rate of charging piles, Reduce the time cost of user charging and achieve a dynamic global optimal solution.
Finally, in the new energy industry chain, it is not possible to drive enterprises, improve the experience of the main engine manufacturers, and directly enhance the brand and service competitiveness of car companies. For infrastructure vehicle brands such as Tesla, Weilai and other car companies to build their own supercharging, substation and other infrastructure vehicles, Baidu Map "New Energy Navigation" can provide its exclusive route recommendation, along the way and at the end will give priority to recommend brand exclusive piles. It is reported that in the second half of this year, Baidu Map will also launch a new energy vehicle map solution for car companies, providing multi-dimensional values such as data closed-loop, product empowerment, and ecological co-construction for new energy vehicle companies.
Exclusive charging routes
From car owners to charging pile operation service providers to new energy vehicle companies, Baidu Map's services seem to be increasingly involved in the new energy industry chain. Through new energy navigation connecting C-end users, B-end car companies and partners, G-end traffic management departments and power grid systems, Baidu Map cross-border empowerment, and the determination to build a low-carbon ecology with various social entities has become clearer.
In addition, the author also paid attention to the recent launch of Baidu Map "charging circle", which refers to the optimal charging area with high distribution density of charging facilities, and intelligently recommends multiple alternative charging stations for users to improve the success rate of charging.
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The development of new energy vehicles is the only way for the mainland to move from an automobile power to an automobile power, and it is an important measure to cope with climate change, promote green development, and achieve the goal of "double carbon". With the continuous expansion of the new energy industry chain, more and more segmentation opportunities also appear in the market, which will inevitably lead to a new round of technological innovation and scene applications, and the basic service areas supporting the new energy automobile industry also need to be coordinated development.
As a "new infrastructure", Baidu Map is not only an incubation platform and output window for new formats and services, helping the new energy industry to reach market users more deeply and comprehensively, promoting the optimization and upgrading of the new energy industry, and also playing a role in improving energy utilization and urban comprehensive travel experience and social efficiency.
In the long run, in order to achieve the "double carbon" goal, we cannot simply focus on the energy transition, but also need to promote the transformation of the production and lifestyle of the whole society.
Author 丨 reporter Xue Caiyun
Edited by Zhai Hui
Audit 丨 Lian Meng
Producer 丨Sun Yingli