By mid-April, major car companies had successively released sales figures for March. Every time at this moment, there will always be a situation of several joys and some sorrows. In the past, the top position of the sales list was almost occupied by the joint venture car, and with the rise of domestic cars, everyone may also be more concerned about whether the domestic car enters the top of the sales list, and whether the domestic sales crown is a joint venture car or a domestic car. For the domestic car camp, there is both good news and bad news about sales in March, such as the bad news that Haval H6 fell out of the top three SUV sales, but the good news is that many domestic cars, especially new energy vehicles, have entered the top of the sales list. Today we will take stock of 3 domestic cars that belong to the pin crown, with these models in, we can even believe that the pin crown will not be taken away by the joint venture car.
Car sales crown: Wuling Hongguang MINIEV
March sales: 41,980 units
After Hongguang MINIEV initially entered the market with the positioning of "scooter", it was quickly recognized by consumers and its sales continued to rise. In March this year, the sales volume of the car reached 41980 units, once again becoming the sales champion in the field of new energy vehicles, and the car also surpassed Tesla Model Y, Nissan Xuanyi to become the sales champion in the domestic market, and the gold content of this achievement is indeed quite high.
For Wuling Motors, Hongguang MINIEV is not only a model, a car series, but also a traffic IP. At present, the selection of models in the Hongguang MINIEV series is relatively rich, including the entry-level Hongguang MINIEV, the more exquisite appearance of the Hongguang MINIEV macaron, and the Longlight MINIEV GAMEBOY with stronger battery life, stronger power and upgrade potential. Under the rich choice, I believe that the future sales of Hongguang MINIEV may continue to increase.
In terms of product strength, the advantage of Hongguang MINIEV is that the threshold is low, the cost is low, and the city is transported, as a small car, the Hongguang MINIEV is very suitable for transportation, and it is also more convenient to park in the narrow parking space. At the same time, Hongguang MINIEV adopts a 3-door and 4-seat layout, which can meet the travel needs of most families. To put it simply, Hongguang MINIEV meets the needs of most families with cars, and its excellent sales can be understood.
Small car sales crown: BYD Dolphin
Sales in March: 10,488 units
BYD Dolphin mainly occupies the 100,000-level pure electric vehicle market, but now it has repeatedly won the top spot of small cars, including oil cars. In March this year, the sales volume of the car reached 10,488 units, whether in the field of new energy or in the field of cars, its sales performance is remarkable, and it is also the first sales volume of small cars. In the past, honda fit, Toyota Chi-hyun, Vios, these joint venture oil vehicles ranked first.
As the first product of BYD's e platform 3.0, the car adopts many new technologies, such as heat pump air conditioning, eight-in-one motor assembly, etc., and technology is one of the core competitiveness of Dolphin. At the same time, as a product of the pure electric platform, Dolphin also has a better space utilization, although positioned as a small car, but the wheelbase of the car has reached 2700mm, which has exceeded the size of many compact cars.
For consumers, dolphins are an advanced choice, after all, their price is not cheap, and their positioning is more inclined to improve the quality of daily transportation. As a pure electric vehicle, Dolphin's guidance price and some joint venture A-class cars have overlapped, in this context, Dolphin's sales still stand out, and the gold content of its achievements is not low, it can be said that Dolphin has achieved stage success in the game with joint venture cars.
Medium and large SUV pin crown: the ideal ONE
Sales in March: 11,034 units
As a range extender model, the ideal ONE has also received a lot of controversy. At the same time, the ideal ONE is mainly to impact the high-end market, and its guidance price has exceeded 300,000, and even intersects with luxury brands such as BBA. However, the ideal ONE still achieved sales of 11,034 vehicles in March, which also has a high gold content, after all, as a new power product, the ideal ONE does not have any advantage in appeal, so the reason why the car stands out is still worth saying.
On the one hand, it still has to be said to return to the range increase power, although its technical content is not high, but the ideal ONE really makes good use of the power of the range increase, which supports refueling, charging two ways of filling, to meet a little, which also allows the ideal ONE to get rid of the endurance, energy anxiety, but retains the driving experience of electric vehicles. In terms of use scenarios, the ideal ONE is an electric vehicle that can meet the needs of long-distance travel.
On the other hand, the product power, the ideal ONE is positioned as a medium and large SUV, and adopts a 6-seat seat layout, which can meet the travel needs of multi-population families, and has four independent electric seats with massage/heating to ensure comfort. At the same time, as a new power product, ideal ONE also supports intelligent driving, vehicle OTA and other functions, and its configuration performance is very good. As a new force product, with the expansion of ideal automobile retail and service network, it is believed that the sales volume of ideal ONE can be further improved.
Summary: To be honest, I personally would like to see the development and rise of our domestic cars, after all, we may have more or less feelings. Of course, from an objective point of view, the 3 models counted today belong to different segments, and they have won the sales crown in their own fields for many times in a row, and the growth potential is also good. With the popularity of new energy vehicles, it is believed that there will be new breakthroughs in the sales of the above three models.