At the Shanghai Planetarium, mysterious music and light accompany the audience to explore the "infinite universe"; In Xidi, Anhui Province, natural scenery and modern light and shadow create a unique night tour experience; The night light and shadow show of Wuhan Yellow Crane Tower pays tribute to the majority of workers; The music and opera performances in Chengdu's "Eastern Suburbs Memory" space ignited the audience's emotions...... during the "May Day" holiday, and the immersive experience of smart tourism characterized by "technology + cultural tourism" became a new highlight of consumption.
Smart tourism empowers the cultural tourism market during the May Day holiday
In November 2023, the Ministry of Culture and Tourism and the Ministry of Industry and Information Technology jointly announced the first batch of 30 "5G + Smart Tourism" application pilot projects; In February this year, the Ministry of Culture and Tourism, the National Development and Reform Commission, and the Ministry of Industry and Information Technology announced the first batch of 42 pilot projects for the cultivation of new spaces for immersive experience of smart tourism, covering tourist attractions, resorts, leisure blocks, industrial heritage, cultural and museum venues, theaters, etc., using digital technologies such as augmented reality, virtual reality, and artificial intelligence, and organically integrating cultural and creative elements, so that tourists can deeply participate in and interact with each other, and form a new consumption scene.
According to estimates, during the "May Day" holiday, 42 new spaces for smart tourism immersive experience across the country achieved a total consumption of more than 220 million yuan, attracting more than 4.3 million consumers.
Tourists visit the Shanghai Planetarium. Photo by Xinhua News Agency reporter Chen Aiping
During the holiday, the new immersive experience space of Xidi Night Tour Smart Tourism in Huangshan City, Anhui Province introduces holographic dance shows, farming interactive experiences, digital swing water curtains, sparkling fountains and other interactive experiences, so that tourists who visit at night can not only relax because of the natural wilderness, but also see the different agility of the blue tile white wall in modern sound and light technology.
Chengdu, Sichuan Province, the "Eastern Suburbs Memory" smart tourism immersive experience new space continued to hold more than 60 cultural and tourism activities, covering music and drama, art markets, cultural exhibitions, co-creation art exhibitions, etc., with an average of more than 110,000 tourists per day, and the number of tourists increased by 151% compared with the same period last year.
Tourists enjoy the scenery in Xidi Ancient Village, Yixian County, Huangshan City, Anhui Province, on May 4 (drone photo). Xinhua News Agency (photo by Shi Yalei)
In Shanghai's Xuhui District, the "Three-Body Problem, Beyond Gravity" sci-fi theme smart tourism immersive experience space and the ongoing Shanghai International Coffee Culture Festival and Shanghai (International) Flower Show have formed a mutual drainage, with the number of tourists increasing by 60% and the revenue increasing by 53% year-on-year.
Wuhan City, Hubei Province, "Yellow Crane Tower at Night" smart tourism immersive experience new space held the "May Day Carnival" theme activity, the specially customized light and shadow show opened with red stars flying and shining, showing the struggle of laborers, bringing a shocking experience to the audience. According to the data, during the "May Day" holiday, the number of people receiving "Yellow Crane Tower at Night" increased by 55% year-on-year, and the operating income increased by 92% over the same period last year.
Smart tourism makes "poetry and distance" more attractive
Since the beginning of this year, "new quality productivity" has become a high-frequency word, and smart tourism is one of the areas with the highest and deepest combination of "new quality productivity" and tourism. In recent years, various localities have made full use of scientific and technological innovation achievements to actively create new scenes of interactivity and immersion, bringing a refreshing experience to tourists.
This is the wisdom of enriching the experience –
On January 1 this year, the first domestically produced large-scale cruise ship, Aida Modu, set sail from Shanghai Wusongkou International Cruise Port. Based on 5G information network and satellite technology, Aida Modu makes full use of digital, networked and intelligent innovative means to achieve a comprehensive upgrade of maritime communication and cruise services. The facilities on board can fully meet the life and leisure needs of tourists, and it is known as the "city on the sea".
Photo by Guo Lingzhi on the top deck of the Aida Modu
In the History Exhibition Hall of the Communist Party of China, the "4D+6 Side" panoramic theater restores the scene of the Long March in three dimensions, allowing the audience to feel the bloody battle on the Xiangjiang River; In Langfang, Hebei Province, "Only the Dream of Red Mansions: Drama Fantasy City" creates a dreamlike immersive drama experience space...... The continuous emergence of new smart tourism products makes the experience of tourists more colorful.
With the blessing of digital technology, the old factory area and old neighborhood have been transformed into Internet celebrity check-in places, and industrial relics have become new cultural landmarks. During the Spring Festival holiday, Beijing Shougang No. 1 blast furnace · SoReal Sci-Fi Park officially opened, attracting a large number of visitors. In the process of building, the project introduces scientific and technological and cultural elements, integrates future science and technology parks, theme shows, and art exhibitions, and creates eight immersive theme experience areas and six innovative consumption comprehensive areas, empowering urban renewal and helping the transformation of industrial heritage.
This is the wisdom of cultural innovation -
Smart tourism not only enriches the experience of tourists, but also plays an important role in better protecting, inheriting, and innovating the presentation of excellent traditional Chinese culture. At the Zhejiang Provincial Museum's "Beauty Walk - Immersive Digital Exhibition of Ancient Chinese Women's Images", with the help of digital technology, images of ancient women loom around, and visitors feel as if they have a dialogue with ancient women across time and space. In the exhibition hall, children stared intently at the changing screens in front of them, sometimes imitating the movements and gestures of ancient women.
The performance scene of "Gongxixi Tonight" |
When night fell, the cultural tourism performance project "Tonight in Xixi" was staged in Hangzhou Xixi National Wetland Park, a row of girls in traditional classical costumes held oil paper umbrellas and danced on the bridge, on the long bridge, light and shadow changed. "Tonight in Xixi" takes the real scene of Xixi as the stage, telling the story of Hong Hao, the secretary of the Southern Song Dynasty Ministry of Rites, who sent an envoy to the Jin Kingdom, stopped the war with literature, and was detained in the North Kingdom for 15 years and still adhered to the original mission.
"Hello, Tree of Literature, how many pen names does Shen Yanbing have?" "Shen Yanbing has about 116 pen names, of which more than 30 are more famous......" In front of the "Dialogue with the Tree of Literature" project in the Digital Experience Hall of the Zhejiang Literature Museum, many parents and children asked questions loudly, and answered them one by one based on the "Tree of Literature" driven by the literary big data platform and large model; In front of the "One Wood and One Stone" digital screen, visitors only need to move their fingers and click on the screen to learn about the whereabouts of Lu Xun and other writers, and the circle of friends...... Relying on the digital application of literature, the Zhejiang Literature Museum has not only become a good place for parent-child families to read and relax, but also a check-in place for foreign tourists.
This is the wisdom of efficient management -
Tour Zheli, one yard tour southeast of Guizhou, digital Forbidden City...... At present, the intelligent service and management of scenic spots around the country has gradually become popular, through a small program, APP, not only can tourists easily obtain the one-stop service of "food, accommodation, travel, travel, shopping and entertainment", but also make tourism management more efficient.
You Zheli applet|Network screenshot
In the ancient town of Lijiang, Yunnan, the 5G UAV smart hangar provides strong support for the safety prevention and control, command and dispatch of scenic spots through functions such as automatic cruise and return; Anhui Huangshan Scenic Area has created an integrated tourism service system for tourists through real-time passenger flow monitoring and real-time weather forecasting......
Many scenic spots have also improved their services for the elderly through smart tourism projects. Last year, the Ministry of Culture and Tourism, together with the Ministry of Industry and Information Technology and the National Health Commission, organized the recommendation and selection of typical cases of elderly tourism, including the upgrading of the smart tourism guide system for the elderly in scenic spots, and the online caring version of the APP, so that the elderly can enjoy more convenient and warm smart tourism services.
In recent years, Hangzhou has taken the "city brain" as the carrier, with the main goal of allowing tourists to "travel for one more hour", focusing on tourist queuing scenes such as scenic spot entry, hotel check-in, tour transfer, etc., and launched four convenient services of "10 seconds to find a vacant room", "20 seconds to enter the scenic spot", "30 seconds to check in" and "digital tourism line", using big data, Internet of Things, artificial intelligence and other technologies to optimize urban tourism services.
In 2023, taking the opportunity of hosting the Asian Games, Hangzhou will distribute 1 million Asian Games cultural and tourism gift packages to the world, and citizens and tourists can redeem Hangzhou Metro Passes and attraction tickets through the "Asian Games PASS" digital platform. During the event, 4.927 million people enjoyed the rights and interests of the people, directly driving consumption of about 630 million yuan.
Experts pointed out that from the perspective of holiday consumption, the high-quality development effect of science and technology empowering the integration of culture and tourism is more obvious, and a number of new formats with strong cultural attributes, high technology content and strong demonstration drive should be further cultivated, and destination cities, investment institutions and market entities should be guided to create more tourism space and consumption scenarios oriented to new needs. (Voice of Cultural Tourism)