In recent years, with the rise of new brands, consumers have more choices, but the status of the masses does not seem to have been shaken. Since entering the Chinese market as a joint venture in the 1980s, it has created a number of classic models. It is undeniable that behind the success of the public, it is inseparable from its accurate measurement of the consumer psychology of the Chinese people. Just a few days ago, SAIC Volkswagen announced the sales results of its models, how the specific situation is, let's take a look.
According to official sources, SAIC Volkswagen's total retail sales in March 2022 were 104,200 vehicles, and cumulative sales in the first quarter reached 314,767 vehicles, ranking first among the single brand. In addition, from the first quarter of the manufacturer ranking, SAIC Volkswagen also ranked third with a turnover of 295,793 vehicles.
In terms of models, its popular car product, the Langyi family, sold 103,601 units in the first quarter, with more than 34,000 units sold in a single month. It is worth mentioning that the sedan is one of the preferred models of consumers, and SAIC Volkswagen has also seized this point and launched Langyi. Since its launch in 2008, Langyi has achieved cumulative sales of nearly 5 million yuan in China, becoming one of the most popular joint venture cars in the past fourteen years.
Not only that, SAIC Volkswagen released the official picture of the new Langyi on February 8, the new car has a starry front face similar to the Passat, which is in line with the aesthetics of young people today. In terms of power, the new Langyi will provide three engines of 1.5L, 1.2T and 1.4T to meet the needs of different users.
In terms of SUVs, 101,209 units were sold in the first quarter, an increase of 36.99% year-on-year, and the strength should not be underestimated. Seeing the increasingly hot SUV market, the SAIC Volkswagen Tuon family ushered in a wave of new ones in March, and the new car adopted Volkswagen's latest MQB-EVO digital intelligent architecture. At the same time, the entire series is equipped with adaptive cruise control system and Front Assist Forward Safety Assist with AEB automatic emergency braking.
In terms of new energy, 20,968 vehicles were sold in the first three months, an increase of 188.3% year-on-year, and the market performance was really good. In fact, under the influence of the mainland's "double carbon" goal, SAIC Volkswagen launched three blockbuster models in 2021, and sales have continued to improve since its listing.
On this basis, the ID. pure electric family will be upgraded and equipped with intelligent functions such as intelligent parking assistance, emergency assist lights and door opening warning; the functions of the whole series of intelligent vehicle connection system 4.0 are further expanded, and users can view the vehicle status and charging statistics at any time to further meet the needs of young people.
Of course, in addition to the eye-catching sales results, SAIC Volkswagen's new car is still worth looking forward to.
Among them, the new Lingdu L ushered in the official listing on the last day of March, and the official guidance price was 149,900-18.99 million yuan. From the appearance point of view, the front face of Lingdu L shows the appearance of supercar, coupled with the IQ.LIGHT headlights of the Volkswagen ID.family, which fills the sense of sports. More specially, Lingdu L is equipped with frameless doors, hatchback tail boxes and other popular elements, changing the traditional and conservative image. In terms of interior, it has the blessing of the MQB-EVO platform, and is also equipped with a W-HUD head-up display, which allows users to always pay attention to the speed and road conditions, which is more practical for consumers.
In the new car planning, SAIC Volkswagen has also launched a new Weiran for the MPV market. According to the information issued by the official, the new car is based on the MQB-EVO digital intelligent architecture, and the whole vehicle has been greatly improved in terms of intelligence and technology.
Auto Network Review: The performance is still solid, but the way forward is full of challenges
Affected by the repeated epidemics, chip supply shortages and rising raw material prices, the auto market is tired. Last year's SAIC Volkswagen also experienced a decline in sales due to various factors.
However, from the perspective of sales last month, the performance of SAIC Volkswagen is still very stable, and the continuous improvement of the SUV and new energy markets also reflects consumers' recognition of Volkswagen products. However, with the advancement of the new four modernizations in the mainland, various car companies have launched a fierce attack on electrification and networking, and the challenges faced by SAIC Volkswagen, which is still on the road of transformation, are still severe. What's more, independent brands are in a state of "rapid development", and their strength should not be underestimated. So, can SAIC Volkswagen once again create a sales myth? Feel free to leave a comment in the comments section below.