Changan Ford's new model within the year, the new generation of Mondeo was officially listed recently, as a high-end sedan, the starting price of 159,800 yuan, the whole series of 2.0T + 8AT gold power, coupled with that playful concert, the unique online conference of the user release price, Changan Ford looks like it really has to fight.
Changan Ford, which has slipped step by step at the high scale of production and sales of one million vehicles, has stabilized the market with the help of Ford's high-end brand , Lincoln. With the arrival of a new generation of Mondeo, the change of Changan Ford officially began, and all efforts also ushered in the test of users.
According to the production and sales data released by Changan Automobile, Changan Ford sold 304,682 units in 2021, an increase of 20.29% year-on-year, while sales in the first quarter were 60,287 units, down 6.39% year-on-year.
Changan Ford wants to win the Chinese market again, and it is not only itself that needs to change.
Ford in the global market to streamline models, shrink the front, as a sedan Mondeo is also one of the models that have been dissuaded, the North American version of Mondeo (Fusion) has been discontinued in 2020, the European version of Mondeo also officially stopped production in early April this year, in The Ford global website has not been able to find the figure of this car.
The new generation of Mondeo has become an exclusive model developed for the Chinese market, and it is also a heavy guest of the opening of Ford's China Design Center. Changing china, the world's largest auto market, there is already a successful example of Honda.
Millions of production and sales for the joint venture car companies is a big threshold, but it is also a magic spell like a turning point in the development, Beijing Hyundai, Changan Ford and other car companies are in this scale of rapid change, and now Dongfeng Nissan has also fallen into a period of development stagnation under the same scale.
Changan Ford will take much longer to return from the current 300,000 vehicles to the million vehicle scale of the past few years ago than before, because its competitors are no longer just the familiar global rivals such as Camry and Maiteng, but also the brand's independent traditional models and new energy vehicles.
In the new stage of Changan Automobile's all-out development of its own brand, Changan Ford can only rely on itself, and the change starts from the new generation of Mondeo, a 1.1-meter-long super-sized central control screen.
Although there is no new power such as hybrid and electric, the exclusive design concept of the Chinese market, the appearance of the appearance is decent, and there are more localizations that competitors cannot imagine, such as breathing 3D scale grille and hidden door handles, while the AGS intake grille active closing system and zero hundred acceleration as low as 6.5 seconds restore the original performance sentiment of American cars.
In the context of low fuel consumption, low emissions and electrification, traditional fuel vehicles have become unfamiliar, becoming helpless under compromise, and even empty.
The starting price of the new generation of Mondeo of 159,800 yuan is full of sincerity, and the longest 5 years / 140,000 kilometers of vehicle warranty, "after-sales original parts lifetime warranty" service is also enough to let users use the car worry-free, but the user's concern is not unreasonable.
Although Changan Ford has shown "muscle" for the new generation of Mondeo, some users are still worried about whether those seemingly thoughtful warranty terms hide some inconvenient content that makes users toss.
Not to mention that Changan Automobile, as one of the joint venture parties, has a statement that "there will be a war between autonomy and joint venture", which makes people have to have a little doubt about whether Changan Ford can develop smoothly in the future.
Changan Ford's sales level is still at a historically low level, and it is also unknown whether the new generation of Mondeo, as an exclusive model in China, will be discontinued in the future due to sales.
Changan Ford's sales have declined year by year in recent years, in addition to changes in the competitive environment, from product quality to after-sales service, Changan Ford has left too much homework, not one or two days, one or two models can easily save the trust of users.
Among the four models of the new generation of Mondeo, there is no 1.1-meter-long central control screen, and the 159,800 entry-level models do not have automatic headlights, automatic high beams, and Zhixing driver assistance systems.
In the process of localization, Changan Ford may also need to grasp the real needs of Chinese users, such as power and performance, or intelligence, and even should be like the Camry's dual appearance, 2.0L and 2.5L dual fuel power, and different configuration versions.
Although the 199,800 yuan Supreme is already a "complete body" configuration, the majority of users may be looking forward to a wave of price cuts from the new generation of Mondeo in order to buy a model with enough intelligent configuration.
Whether it is an independent brand, or a joint venture brand, those brands and models that were once familiar with it have been away from us in recent years, compared with brands such as Hyundai and JEEP, Changan Ford has done more for the Chinese market, and hopes to return to the ranks of Mainstream Car Companies in China.
Perhaps we should give Changan Ford a chance, give China Mondeo a chance, and maintain the diversification of China's auto market.
After all, the current joint venture high-end sedan, where there is a full range of 2.0T+ 8AT gold power and "super large" size of the central control screen, such efforts and China localization is worth encouraging.
Perhaps no matter what Changan Ford promised, we should all go to the test drive, this New Generation Mondeo exclusive to China, to see if this car is worthy of the trust of the Chinese market again and for the last time.