In the field of high-end MPV, there are Lexus LM and Toyota Alpha, which have a price increase before landing, and there is also a market share hegemon, Buick GL8, and there is also a space to play a fascinating Odyssey.
When one day, a Chinese car company told you that we are no longer satisfied with only doing Baojun 730 dual-use civilian-level MPVs.
Nor is it satisfied with only doing Trumpchi M8 to seize the mid-range market segment under the eyes of the United States and Japan.
Instead, when you want to build a truly electrified, intelligent luxury MPV in the electric age, will you feel that there is no drama?
This is a sentence said by Lu Fang, CEO of Lantu Automobile, in the foreseeable future, this is the inevitable result of evolution, but someone has released the "first shot".
In my opinion, this is the same as Weilai, Xiaopeng and Weima in 2018, dedicating themselves to the pressure of being questioned and pouring their hearts into creeping forward in pure circuit lines.
It's just that at this time, we have less disputes between the opposite of fuel and pure electricity, and more of a game between brand height and product.
Those who taste early and make products more extreme have established the territory of the head camp today.
This fire is burning more and more vigorously, and now it is trying to spread to the MPV field, and the Chinese-style electric luxury MPV also wants to reshape the new style of this market.
SAIC Maxus MIFA 9
The reason why it is said to be the "first shot" is because SAIC Maxus has taken the lead in launching the MIFA 9 pure electric MPV, and everyone has begun to consciously explore the direction of high-end MPV.
It can even be said that last year's various high-end MPV momentum, as well as this year's official start of the car companies, are in the blank market of electric luxury MPV, the gun is sounding, taking the initiative to create demand for the market, and telling consumers "what kind of a new era MPV to choose."
Car companies began to create a new category of MPV that was not touched in order to guide consumption!
From April 7, when Lantu Dreamer opened pre-sale, to today, the heat about this electric luxury MPV has not decreased.
People are keen to discuss why there is a need for a "Dreamer" in the market? And what can Dreamers bring to consumers?
In the 30 minutes scheduled to open on the 7th, the scheduled number of Lantu Dreamers has exceeded 1,000 units, and the scheduled volume of the 10th has exceeded 3,000 units.
5,000 yuan for Dading is non-refundable, and 2,000 yuan for Xiaoding can be refunded, and enjoy the appreciation of 300 yuan / day from the pre-sale date to the listing date, which can be used to deduct the car price.
A brand that has just been established for a year and a half and a new MPV model, the pre-price of 380,000-480,000 Yuan (four-seat customized version from 600,000) of The Lantern Dreamer can be called the ceiling of the current domestic MPV.
The 10-day pre-sale order of more than 3,000 units is still a good result, depending on the actual order conversion rate.
This track is about to join depression, Hongqi and other players, in the ambition to create an electrified high-end MPV travel, everyone wants to open up Xinjiang.
What is Lantu Dreamer
Lantu Dreamer is currently the first MPV model to take the "pure electric + extended range" dual technology route, and is also known as the world's first large-scale luxury electric MPV.
Looking at all the MPV models on the market, the same product of the dual-technology route is indeed rare.
This is the same as the official release of FREE in December 2020, which has played the brand positioning characteristics of pure electric and extended range electric dual-power layout.
In particular, in August 2021, Landu FREE officially launched delivery, and in December of the same year, it achieved the fastest delivery of 3,300 electric vehicles in a single month, and then rolled off the production line in January 2022.
In five months, the vitality of Lantu's entire brand has not followed the traditional car company's transformation into a single-handed electric brand.
As the first central enterprise to play the East Wind of the self-operated model, lantu's transformation effect is quite good.
The Dreamer announced its debut at the Guangzhou Auto Show last year under the brand vitality atmosphere laid by FREE.
And this time, we also see the unique eye-catching point of this car, and it is no less than the publicity effect of FREE's original "king of the strongest range".
The most comfortable MPV?
Space and ride comfort are regarded as the hardest consensus of the MPV category, with the Dreamer body trim 5315*1985*1820mm and wheelbase 3200mm.
This has already achieved an advantage over the Buick GL8 and Toyota Alpha, and Lantu even labeled it a "mobile parlor".
The 7-seater adopts a 2+2+3 layout, the pre-price range of extended range and pure electricity is 380,000-480,000, and the pre-price of the noble four-seat customized version goes to a height of 600,000.
Large enough size, but also free up 427L trunk volume, especially the only front and rear air suspension at the same price to support CDC shock absorption adjustable configuration, the improvement of comfort has been crowned with the title of "magic carpet", directly continuing FREE's thick enough style of doing things.
The front windshield/front windshield has also been added to the double-layer lamination process to further ensure the tranquility of the carriage NVH, like the door panel lining is also filled with soundproof cotton, including zero gravity seats, multi-color atmosphere lights...
In other words, the dreamer's cross-level configuration has created a car experience comparable to a million-level MPV, and many high-specification configurations have sunk, which has armed the dreamer to the teeth.
As for the long front cabin design ratio, it is to improve the front collision safety of the whole vehicle and provide more collision collapse space, which is slightly different from the design of other MPV short front cabins.
Of course, visually, the proportion of long car head, long body, and square shape does make the dreamer look graceful and luxurious.
In particular, the yacht-style front face style, the real car aura does not lose the million-level MPV industry leader.
When the adaptive chassis lift mode is turned on, the body height automatically decreases, further facilitating the passengers on board.
In terms of various details, the satisfaction given by a high-end luxury large-scale MPV that focuses on business and takes into account the home will not disappoint.
Pure electric MPV is still a new species!
The Dreamer Pure Electric Edition adopts an electric four-wheel drive structure with a motor of 160kW before and after, with a total power of 320kW, a total torque of 620N·m, and a zero hundred acceleration time of 5.9s.
The Super Extender Edition is equipped with a 1.5T turbocharged ranger, using a front 130kW + rear 160kW dual-motor electric four-wheel drive structure, the total power is 290kW, the total torque is 610N·m, and the zero hundred acceleration time is 6.9s, and the pure electric and extended range versions are matched with single-speed transmissions.
The specific battery capacity and pure electric endurance of the Dreamer have not been announced, and Lantu will publish all the information after the car is listed.
Being brisk enough is a big part of the Dreamer's driving experience, knowing that this MPV tonnage is 2500-2600kg, which is hundreds of kilograms heavier than both the GL8 Ivy and Alpha versions.
The driving experience without a large car feeling is the result of the dual-motor electric four-wheel drive blessing, as a reference, the mainstream medium and large MPV zero hundred acceleration time is basically between 9-10 seconds.
In the electrification practice, it is common to replace the MPV with a hybrid system of oil and electricity, in addition to reducing fuel consumption, increasing power, and optimizing performance, the same is true for Japanese MPV such as Odyssey, Xena, and Alpha.
However, with the explosive growth of demand for new energy vehicles in the past two years, the penetration rate of new energy vehicles in March 2022 has reached 28.2%, but a year ago this value was only 11.1%, a year-on-year increase of more than half.
Next, there will be more MPV models to transform in the direction of new energy, especially the follow-up of pure electric or extended range models such as Lantu Dreamer and SAIC Maxus MIFA 9 in China, and follow-up with dextile pure electric MPV.
Electrification of the MPV power unit will also be an inevitable result.
For this market, pure electric drive MPV is a new species, its emergence will even become the mainstream of the market, will climb to 4.54% in 2018 domestic new energy vehicle penetration rate, in the MPV segment also to achieve the popularity of a single car.
MPV has also reached the critical point of comprehensive transformation, and 2022 is destined to be the first year of MPV transformation.
Why did Lantu build an electric luxury MPV?
Regarding why Lantu wants to build an electric luxury MPV, Lu Fang himself has also given the answer, from the consumption level, consumption upgrading is the current trend.
When per capita income generally increases and the proportion of middle-class households increases, the growth of high-end consumption will be further opened.
In particular, the second- and third-child family structures are driving the demand for multi-person travel scenarios, and a large-space MPV that can meet the high-quality travel experience of the whole family has become a new stimulus point.
In the scene of taking into account the family car, providing a more comfortable, more private, and even more reflective luxury high-end MPV space in the business negotiation room is an upgraded experience that Lantu wants to give entrepreneurs.
The Dreamers have customized an MPV for the best companion between family and business travel.
However, the second row ride experience, which is regarded as the most valued by MPV, is also a starting point for dreamers in terms of pain points such as space and comfort.
According to the MPV, the two-box body structure is used to maintain space, and the problem of insufficient strength and stiffness of the body structure is further valued.
Moreover, in the current era of electrification and intelligence, Dreamers also strive to take care of the driving experience of the first row of personnel.
1.4M triple screen, Qualcomm 8155 car chip, L2+ level assisted driving, driver dreamers can also have preferential treatment for driving cars and SUVs...
Lu Xun said: "The first person to eat crab is very admirable, not a warrior who dares to eat it?"
That in the field of electric luxury MPV, we have seen car companies like Lantu and SAIC Maxus moving forward.
To some extent, when the MPV market of this new category is activated and maintains the advantage of continuous iteration of the product, the first person to eat crab is also the person closest to success.
At present, Lantu Dreamer wants to become a benchmark in the field of electric luxury MPV, and Weilai and Xiaopeng also intend to participate in this competition after 2 years, and we look forward to it.