For the post-80s and even a small number of post-90s, the Toyota Crown may be very impressed.
As the first luxury car brand to enter the domestic market, Toyota Crown's sales and brand influence can be completely comparable to Mercedes-Benz, BMW and Audi at that time.
However, with the continuous improvement of the brand power of German luxury car brands, coupled with the fact that Toyota Crown really has no advantages in configuration and power, sales began to decline gradually.
With the roll-off of the last 14th-generation crown on April 28, 2020, the crown that was put into production in China in 2005 also officially bid farewell to the domestic market.
Really we all thought that in a short period of time, when Toyota Crown did not have access to domestic consumers, on July 15, 2021, FAW Toyota released the "Crown" automobile brand in a high profile and announced that the brand became a high-end flagship car brand under FAW Toyota.
Subsequently, on August 27, 2021, FAW Toyota Lufang, which was built based on toyota's TNGA-K architecture and is in the same line as GAC Toyota Highlander, was officially launched.
In addition, the current model on sale at Crown also has an MPV Will Law.
Recently, there are media reports that Toyota plans to launch a new SUV model. And this model is likely to be the Toyota Cruze that has received great attention on the Internet and has to wait 4 years to pick up the car.
As Toyota's medium and large SUV model, Toyota Cruiser has a high reputation for its tough and atmospheric appearance and super off-road performance.
If not, I believe that no one will be willing to wait for it for 4 years.
I just don't know, after hanging the crown logo, Toyota Cruiser will also increase in price.
It is said that the new car will replace the discontinued Land Cruiser after the launch of the market for sale in the domestic and North American markets.
In addition to the ordinary fuel version, the new car will also be launched including pure electric, plug-in hybrid and pure electric version of the model.
It is expected to be officially launched for sale in the third quarter of 2023.
At the same time, some FAW Toyota dealers said that the upcoming 16th generation of crowns has accepted reservations, and the expected price is between 350,000 and 450,000 yuan.
It is sold in China through imports, and it is expected that in the second half of this year, we should be able to see real cars, and the new cars are also based on Toyota's TNGA-K architecture.
In terms of exterior design, the 16th generation Toyota Crown does not have a strong business atmosphere compared with the current model, and looks more youthful and sporty.
The new car is equipped with a matrix headlight set, and the front net adopts a design similar to that of some Toyota Asian Dragons.
In terms of power, it is expected to be equipped with a 2.5-liter naturally aspirated engine and a gasoline-electric hybrid system. As for whether plug-in hybrid and pure electric versions of the model will be launched, the possibility of car quick evaluation speculation is not very likely.
In this way, the 16th-generation crown that is about to enter the domestic market is still the positioning of Mercedes-Benz E-Class, BMW 5 Series and Audi A6L, but it only sells at the price of "34C".
I don't know if the new generation of crowns will improve in sales after returning to the domestic market.
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