After BYD recovered most of the equity of the Denza brand, it decided to re-establish the Denza brand into a high-end brand. Recently, Denza released the set photo of its first MPV. Netizens jokingly said that this is "Teng erfa"!
The origin of "Tengerfa" is that Toyota's well-known MPV is called Alpha. And it is very expensive in the Chinese market, more than 800,000. The design of the Denza MPV is somewhat similar to Alpha.
The most similar place comes from the front face, which adopts a large mouth design and a large area of chrome decorative strips, so the front face is very domineering.
The design of the body side is also very straight, creating a wide sense of space. The D-pillar section is also plated with a large area of chrome. The taillights are designed as penetrating taillights.
According to previous revelations, Denza's high-end MPV models have EV and DM versions.
And the new car configuration is also very high, the whole series of standard electric sunroof plus large canopy (double glazing), with double electric sunshade, electric sunroof one-key opening/closing, welcome mode double-sided electric sliding door, four-door double-layer silent glass and high-end brand tires (high-tech composite materials bring strong grip and handling). The interior space will feature a 2+2+3 7-seat layout, with the third row of seats flattening.
The rim adopts a multi-strip rim, and the shape is very commercial. This is also the wheel shape style commonly used in traditional business MPVs.
According to the information previously exposed, in view of the long-distance travel during the holiday, the sense of driving stability, high-speed speeding, quiet and easy to get on and off, ride comfort, oil and electricity, etc., the advantages of a large 7-seat MPV equipped with DM technology are obvious, and the use of electricity for urban travel can also avoid the embarrassment of adding a person who cannot sit down in a 6-seater model.
As for the price, due to the positioning of high-end, the price may be sold at 450,000 yuan. Although BYD's DM-i super hybrid system has a very good fuel economy, it seems that there is no cost-effective advantage for an MPV priced at up to 450,000 yuan. After all, the price of fuel MPV such as Buick GL8 only needs more than 200,000 yuan, so the 200,000 yuan saved by buying a car can also be used for many years. Therefore, I don't think de Espresso's MPV is mainly cost-effective. Therefore, after the launch of this car, whether it can have an impact on the MPV market, I think there are still great variables.