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Sales reached a new high in March, why is BYD so strong?

Text\Blue Cham

"BYD's market value will exceed 1,000 billion next year!" What is BYD's current market capitalization? About 700 billion! Such remarks are not touted by some Di fans, but predicted by citi, a world-renowned bank.

According to Citibank Research, BYD's sales in 2022 will exceed 1.3 million units, and the stock price target will rise to 504 yuan. At this price, BYD's market capitalization can double again.

Citibank's recognition of BYD is very important because of BYD's strong sales performance at present.

[01] BYD's sales in March exceeded 100,000+ for the first time

A few days ago, the Association released the data of China's passenger car market in March.

Sales reached a new high in March, why is BYD so strong?

According to the data, in March, BYD's sales exceeded 100,000 vehicles, reaching 103,229 vehicles. In the entire first quarter, BYD's cumulative sales of new energy passenger cars soared by 421.5% year-on-year to more than 282,000 units. That figure is close to half of its full-year 2021 sales. If BYD can continue this growth momentum, it will sell more than 1.3 million vehicles.

Sales reached a new high in March, why is BYD so strong?

It's not just domestic dominance. According to the latest global new energy passenger car sales data released by EV SALES / EV VOLUMES, BYD's global sales in February 2022 reached 87,906 units. It can be said that BYD's sales performance in the new energy market is like opening and hanging, and it is not too much to describe it as a thick accumulation and thin hair.

Sales reached a new high in March, why is BYD so strong?

The reason behind this is inseparable from the vigorous development of China's new energy market, and at the same time, it is inseparable from BYD's own continuous research and development investment, consolidating its own product competitiveness and technical strength, in order to step on the trend.

【02】The product is good and popular!

The rise of BYD's sales volume stems from the fact that many of its products continue to be popular in the market, and they are acclaimed and popular!

According to the data, BYD DM plug-in sales of 50,674 vehicles in March, a year-on-year surge of 615.2%. Especially in the context of soaring oil prices, dm-i models that focus on "more electricity, less oil, and efficient oil use" are favored by consumers, and sales have soared.

Sales reached a new high in March, why is BYD so strong?

Taking BYD Song as an example, in 1-3 months this year, Song New Energy has accumulated sales of 64,200 vehicles. As a comparison, in the whole year of 2021, Song New Energy sold 108848 vehicles. The very important reason why Song New Energy can be so hot selling is that the introduction of the DM-i super hybrid system in the later period has made sales on the basis of last year and then stepped onto a new level.

In addition, qin PLUS DM-i's sales performance is equally gratifying, with sales reaching 24,791 units in March, an increase of 480% year-on-year, and cumulative sales reaching 580,000 units. Not only did it successfully squeeze into the top ten car sales, but it also broke the monopoly position of the joint venture brand in the compact car market.

Sales reached a new high in March, why is BYD so strong?

While the sales of DM models have soared, BYD EV pure electric models are also singing all the way. According to the data, BYD sold 53,664 EV models in March, an increase of 229.2% year-on-year. Among them, the first e-platform 3.0 model yuan PLUS sales in March reached 10,017 units. The sales performance of BYD Dolphin in March was also accumulated, with sales reaching 10,448 units in March.

In addition, the BYDHan family sold 12,377 units in March, an increase of 19.5% year-on-year. Among them, the sales of Han EV bicycles exceeded 10,000, reaching 10,178 units. BYD Han has also become the first medium- and large-sized sedan of a Chinese brand to sell more than 10,000 yuan. This is undoubtedly the first time for China's automobile industry to break new ground.

Sales reached a new high in March, why is BYD so strong?

A few days ago, the BYD Han family has successively launched four models, including han EV (Genesis Edition and Qianshan Cui Insurance Edition), DM-i and DM-p. In particular, with the help of DM-i, it is believed that the BYD Han series will usher in further sales growth.

To sum up, the strong growth of BYD's sales volume is inseparable from the phenomenal hot sales of its products. Even, most blockbuster models need to go through a waiting time of three months, or even more than half a year. What is unexpected is that many car owners are willing to pay a deposit willingly and wait for it. You know, this situation is often only on "faith" and niche models like Porsche or BMW M series.

After all, BYD's main consumption range, the market has a large number of models to choose from. However, the lack of patience of car owners is also a recognition of product power to some extent, which is also the fundamental reason why BYD models can sell well.

【03】Independent research and development, technology is king to see results!

BYD's sales growth in recent years can be so rapid, product power is widely praised and recognized by consumers, inseparable from BYD's adherence to independent research and development, technology is king route.

According to the "List of Top 20 New Energy Vehicle Patent Enterprises" previously released by the company, BYD ranked first with 9,426 patents, and was higher than the sum of the second and third patents. Such a strong research and development background has also created BYD's strong technical strength.

Sales reached a new high in March, why is BYD so strong?

When it comes to BYD's technology trump cards, blade batteries and DM-i super hybrid technology are undoubtedly the two "big and small kings" in its hands.

Take BYD's "blade battery", which is the industry's first power battery that can achieve no open flame and no high temperature during the needle puncture test of the power battery. Not only that, but blade batteries also have great advantages in stiffness and strength. Previously, BYD announced the battery strength test - 46 tons of heavy truck crushing test. The blade battery pack that has been crushed by the heavy truck is intact, no leakage, no smoke, and can be reinstalled back on the car. It is precisely because of the strong safety performance of blade batteries that consumers who have original concerns about the safety of new energy vehicles have chosen BYD new energy vehicles.

Sales reached a new high in March, why is BYD so strong?

In addition, in today's current oil price boom, BYD's DM-i super hybrid technology can not only be on the green card, to solve the troubles of consumers in big cities, but also BYD's EXCELLENT FUEL-saving characteristics of DM-i, which is sought after by consumers. Taking Qin PLUS DM-i as an example, its fuel consumption per 100 kilometers after power loss is only 3.8L, which is far lower than the Toyota Hybrid.

The main reason why BYD's DM-i super hybrid can achieve such fuel saving is to change the design architecture of the traditional hybrid technology that mainly relies on the engine and is mainly based on oil, so that when the engine is running at low and medium speeds, the engine can always run in the most economical and efficient speed range, so as to achieve lower fuel consumption.

Write at the end:

Just as the so-called "seed cause and effect", from before the outbreak of new energy, BYD has begun to be optimistic about new energy. In 2005, the first lithium iron phosphate power battery was released, and in 2006, the first pure electric model was launched, which is also equipped with the F3e. After more than ten years of development, BYD adheres to the independent research and development road, and has become the first automobile manufacturer in the new energy automobile industry to open up the industrial chain and realize the self-developed production of batteries, IGBTs and Sanda. It not only helped BYD alleviate the interference of the rise of raw materials such as batteries and chips, but also built a "technology moat" and formed its own core competitiveness. BYD's success is not only a far-sighted hero of the times, but also a reward for the accumulation of heavenly rewards.

(This article is originally produced by the editorial department of [Auto Industry] New Media, the author of this article is Lan Zhan, and the source should be indicated when reprinting)

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