2022 is destined to be another magical year. Especially in the context of lack of cores, the impact on the automobile market is also very obvious. Taking March as an example, according to the data released by the China Automobile Association, domestic automobile production and sales were 2.241 million units and 2.234 million units, down 9.1% and 11.7% year-on-year, respectively; among them, passenger cars fell by 0.6% year-on-year, but the situation of new energy vehicles was very good, up 116% year-on-year.
The performance of the broader market is sluggish, however, Changan Automobile has achieved a counterattack in such stock competition, and has achieved substantial growth in both traditional combustion vehicles and new energy vehicles, and the reason for the rise against the trend may be able to find the answer at the recent 2022 Changan Automobile Global Partner Conference.
On April 13, Changan Automobile held the 2022 Changan Automobile Global Partner Conference, during which in addition to releasing the development strategy and business operation of new enterprises, it also officially released a new digital pure electric brand "Changan Deep Blue", focusing on the field of new energy, and plans to launch a number of new energy blockbuster models within the year. Changan Automobile walks on two legs, follows the trend, and the future prospects are more promising.
【01】In March, the sales volume won the first place, showing Changan Automobile's deep car manufacturing accumulation
According to the statistics of the Federation of Passenger Vehicles, Changan Automobile won the first monthly wholesale volume of domestic passenger cars with a result of 132,000 units in March, an increase of 20% year-on-year, and its market share reached 7.3%; at the same time, in the narrow passenger car retail sales ranking in March, Changan Automobile ranked second with 120,000 units, an increase of 17.2% year-on-year, and its market share reached 7.6%. In the ranking of the top 15 enterprise groups in China's brand car sales in the first quarter of this year, Changan Automobile ranked second with 529,000 unit sales, 0.7 million unit increments, and a growth rate of 1.3%, with eye-catching results and gratifying results.
In terms of key models, the "national car leader" Changan Yidong, as well as the Changan SUV "Gemini" - Changan CS75 series, Changan CS55 sales growth is gratifying; at the same time, Changan Auchan under the leadership of Auchan X5 and other major models, is also steady progress, called "blossoming everywhere". It is worth mentioning that in terms of new energy vehicle sales in March, Changan Automobile achieved sales of 15,223 units, an increase of 273.7% year-on-year, and under the back of the accelerated development of automotive products in the direction of the new four modernizations, Changan Automobile will continue to practice the determination and commitment of electrification and intelligent transformation, and transform to intelligence, low carbon, travel and ecology.
This year is the 160th anniversary of the establishment of Changan Automobile, in the evolution of three centuries, Changan Automobile has always been able to judge the situation and follow the trend, and now it has stepped onto a new level. Since the launch of the third entrepreneurship - innovation and entrepreneurship plan in 2017, after five years of transformation and breakthrough, Changan Automobile's development has entered the historical "most Chang'an" state - the highest sales scale, the best performance in the innovation market, the best customer satisfaction history, the best history of independent operation benefits, and with the promotion of shangri-La plan and Beidou Tianshu, Changan Automobile has not only achieved a long rainbow in sales, but also embarked on a benign sustainable development path.
【02】Actively transform new energy, a variety of blockbuster new cars, Changan to make a splash
In recent years, the development of the domestic new energy vehicle field is beyond the imagination of many people, Changan Automobile has also entered the new energy field as early as 2001, in the past 20 years, Changan Automobile has been concentrating on research and development technology, and has completed all the positive development work from prototypes to products. It has won more than 20 provincial and ministerial awards, mastered more than 400 key technologies, and applied for more than 800 core patents.
For example, in the most critical field of "three electrics", Changan Automobile has a complete forward development capability of "three electrics" and is actively building a third-generation power system with excellent performance, excellent quality and lean cost. Among them, in terms of electric drive technology, Changan Automobile released a new generation of "seven-in-one" super collector electric drive in 2021, deeply integrating motors, reducers, motor controllers and other systems, with high integration, extreme efficiency, extreme speed and silence and other super advantages, and can meet the needs of front-drive, rear-drive and four-wheel drive applications. Combined with Changan's world-launched electric drive high-frequency pulse heating technology, it can significantly improve the low-temperature power and charging performance, so that electric vehicles can be suitable for all-regional, all-weather scenarios.
In terms of battery technology, Changan's new platform battery adopts 590 modules, which can cover 400-700km endurance demand by adjusting the number of modules, and the system energy density ≥ 180wh/kg; at the same time, Changan attaches great importance to battery safety, and carries out technical research from the two dimensions of active and passive safety, effectively avoiding the thermal runaway of the battery package and achieving zero battery assembly fire. In addition, Changan Automobile has broken through the integrated technology of battery chassis and focused on accelerating the research and development and industrialization of (semi-) solid-state batteries; it will also create hydrogen fuel cell technology and products with "zero pollution, low hydrogen consumption, city efficiency and high safety".
As for the field of electronic control technology, Changan Automobile's new seven-in-one SVDC "Changan Smart Core" based on the domain control architecture has been mass-produced, which has increased the performance by 70%, reduced the volume by 70%, and reduced the cost by 43% compared with the previous generation of products, leading the performance industry, and can be adapted to all new energy models. At the same time, with the leading OTA function, it can provide users with a car experience of "thousands of faces, commonly used and constantly new". Not only that, Changan is also committed to the development of low-carbon energy consumption technology to make new energy vehicles more "green".
It is called: broad and about to take, thick accumulation and thin hair. Changan Automobile has been concentrating on new energy technology for many years, and has also embarked on a sustainable development path. The competition in the automotive field, in the final analysis, is the competition of technology, especially new energy vehicles, and now Changan Automobile is "ready for everything" in the field of new energy, and the time has come. At the 2022 Changan Automobile Global Partner Conference held on April 13, Changan Automobile offered a grand goal, mainly including three aspects, and we will first take a look:
The first is the sales target: Changan Automobile plans to achieve a sales target of 2.45 million units in 2022, an increase of 6.5% year-on-year. Among them, the sales target of its own brands is 1.857 million units, an increase of 5.9% year-on-year, and the market share will increase to 11%. By 2025, Changan Automobile's total sales target is 4 million vehicles, of which Changan brand targets 3 million vehicles and new energy sales targets 1.05 million vehicles, accounting for 35% of new energy.
The second is the new car planning: in 2022, Changan Automobile will successively launch 36 new products and 19 independent brands, including: 9 new products, 10 new products, and 8 new energy products. In the future, there will be a number of blockbuster new cars in the mainstream passenger car market, covering the Changan Deep Blue brand, UNI brand, Avita brand and commercial vehicles.
Third, in the R & D layout: Changan will continue to invest in key areas such as new energy, intelligence, scientific and technological innovation, and digital transformation to accelerate the construction of core capabilities in the field of transformation; at the same time, it will also "go to sea", planning to establish 2-3 overseas manufacturing bases by 2025, and build Changan Automobile headquarters in developed markets such as Europe and the United States.
As the saying goes: if it doesn't sound, it's already a hit. In addition to the technology mentioned above, Changan Automobile has also been rapidly promoting the new energy platform architecture in recent years, and has achieved great results so far. For example, the MPA architecture developed by it can be compatible with ICE and its electrified products, and is a smart architecture that integrates multiple forms, multiple energy sources, and multiple scenarios. In fact, the products of this platform are not unfamiliar to us, the UNI series models are based on the architecture to build, and the first Blue Whale iDD hybrid system UNI-K iDD has been listed, UNI-V iDD is on the way, indicating that the UNI brand has officially opened the prelude to entering the new energy market, and the future UNI will be electrified.
Changan EPA architecture is a platform architecture for the mainstream electric vehicle market, Changan Deep Blue's first model C385, as well as the planned pure electric product C673, as well as small pure electric vehicle LUMIN and other products, all from this architecture. At present, Changan Deep Blue C385 has been released, and the new car will provide pure electric and extended range hybrid, with a body length of 4800mm, which is expected to be officially launched in the second quarter of this year. In addition, Changan Deep Blue is planning 5 products, all based on the EPA architecture.
In addition, there is the CHN platform, which is the world's leading intelligent electric vehicle technology platform jointly created by Changan and Huawei and CATL, which is committed to creating high-end intelligent electric vehicles, and the models of the Avita brand that have been announced before are based on the platform, and Avita currently plans to have 4 complete vehicle products, covering the main market segments of the high-end. The Avita 011 is the first model on the CHN platform, and the new car will be mass-produced this year. In addition, facing the future, Changan Automobile will also build an intelligent electric vehicle architecture SDA, which is also worthy of attention.
Write at the end:
In the context of the "new four modernizations" of automobiles, the breakthrough of the "technology group" and the rapid increase in the penetration rate of new energy vehicles, Chinese automobile brands have reached a critical moment of accumulation and thin hair, with the opportunity to change lanes in parallel or even overtake, especially the rapid development of new energy and intelligent networked vehicles, providing a once-in-a-lifetime opportunity for Chinese automobile brands to rise and participate in global competition.