In today's independent off-road vehicle market, the hottest model is the tank 300 bar, since it entered the market, with its strong off-road strength and super high cost performance to conquer many consumers, and even the monthly sales of this car can break through 10,000 units, more popular than most family SUVs, saying that the hardcore off-road vehicle market is a niche market, presumably no one will believe. However, it is such a popular car, but it has recently been officially announced to be discontinued.
Tank 300 officially announced the suspension of production
On April 13, the tank brand released on its official APP: Affected by the epidemic in Shanghai, Jiangsu, Jilin and other places, the tank 300 model involved a total of 8 supplier partners to stop work and stop operation, and the current tank 300 model affected by this was suspended from April 14. As soon as the news of the suspension of the tank 300 came, it undoubtedly caused a heated discussion in the market.
As I said at the beginning, the Tank 300 is a very popular model. Because in the past, for off-road fans, if you want to buy a hard-core off-road vehicle, you can only buy imported cars from abroad, Wrangler, Prado, Land Patrol, etc., and it has dominated the domestic off-road vehicle market for a long time. But their high price also invisibly dissuaded the vast majority of off-road enthusiasts, and the arrival of the Tank 300 realized the off-road dream of this part of the consumer. So feedback to the sales market, tank 300 is naturally very popular, for example, just this past March, tank 300 sold nearly 9,000 new cars.
But the point of horror is that the tank 300 is really the darling of the off-road vehicle market, although it has been listed for a year, but until now it has been deeply troubled by production capacity, there are still a large number of tank 300 quasi-households in the car for the car to be troubled, before the tank 300 also appeared because of the explosion of orders and had to suspend the situation. Production capacity, which could not keep up, has now been suspended by the epidemic, which also means that picking up the car has become an increasingly difficult thing. According to the data tracked on the tank's official APP, the current tank 300 cumulative undelivered orders are as high as 140,000, and the Great Wall is also caught in a sweet trouble.
"Wealth management products" honestly do not deceive me
There is no doubt that the discontinuation of the tank 300 will definitely directly affect the overall sales performance of the tank brand, and as for when this car can resume production, there is no accurate time, which is uncomfortable for many off-road fans. Of course, some people are happy and some are sad, such as some second-hand car dealers, may smell business opportunities.
In fact, as early as the previous tank brand model has been called "wealth management products" by many people, because of the popularity of tank 300 and tank 500, there have been a lot of phenomenon of price increase transfer on the Internet, after all, the person who booked first will definitely give priority to the car, and this reservation quota will be used by scalpers to make a big fuss, and the transfer cost basically reaches thousands of yuan.
Returning to the Tank 300, it is also very popular in the used car market. Because the production capacity has not been able to keep up, the tank 300 is actually in short supply for a long time, the so-called rarity is expensive, when the sales are not worried, the odd goods can be lived, the price will naturally go up. So we can check the used car website can find that the tank 300 used car is sold more expensive than the new car, for example, the tank off-road version of the Conqueror 2.0T model, the official price is 232,100, but the price of the used car is as high as 241,800, directly increased by nearly 10,000. The limited edition sale of the Cyber Tank 300 is even more outrageous, after all, it only sells a few thousand units, so the price increase in the second-hand car market is also quite amazing, the original price is 334,300, and now the price after the price increase can reach 410,000 yuan.
With the "lessons of the past" of the used car price increase, presumably the current tank 300 is also more sought-after, because you don't know how long it will be discontinued, and there are up to 140,000 undelivered orders in front of it, which is also very likely to promote the price of the tank 300 in the second-hand car market.
Editor's note
Before the advent of the Tank 300, many people, including the author, thought that the hardcore off-road market was only a niche market, and perhaps even the Great Wall itself did not expect that a tank 300 priced at more than 200,000 yuan could sell so well. It can only be said that good products will never be buried, and tanks can single-handedly bring fire to the entire domestic off-road vehicle market, and strength is undoubtedly the best cornerstone. That is, I hope that the Great Wall can increase the production capacity, so that after the resumption of production of the tank 300, it can also deliver the new car to the hands of consumers as soon as possible, otherwise the last to laugh may be the second-hand car dealer.
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