BMW X7 has always been a lack of attention, as BMW's flagship SUV model, it not only has an irreplaceable luxury image, but also can play a leading role in the entire market sales and the design of competitors. Since its launch in 2019, the cumulative global sales of this car have exceeded 150,000 units, and the domestic market has achieved sales of more than 10,000 units last year, an increase of 23.8% over the same period last year. In such a situation, the mid-term change seems to mean further possibilities for the X7.
However, after the debut of the new X7 official map, it caused great controversy on the Internet. Recently, BMW's new X7 arrived as promised, and the most eye-catching part of the new car is undoubtedly the split headlight shape of its front face, most of which believe that this headlight is too exaggerated, not very coordinated, and also lost the taste of BMW's iconic "angel eye" headlights.
The X7 of this redesign is indeed more radical, it seems to have lost its original taste, a stone startled a thousand waves, and the new X7 has become a hot topic with split headlights. However, in the eyes of Brother Rudder, the new X7 is not only "bold use of split headlights" so simple, in fact, from it, we can even summarize some new directions for the design of new models in the future.
Controversial split headlights
The new X7 is still quite big compared to before, especially in the style of the change, and even a little surprised. Among them, the most obvious change is the front face part, which cancels the current one-piece laser headlight design and uses the split headlight group for the first time. Although there have been a lot of spy photos before the official map is exposed, some people still can't believe that the new X7 really adopts such a breakthrough design through these unofficial information.
First of all, a brief introduction to this set of split headlights, the narrow light body under the cover is an LED daytime lamp, which has a visual effect of "squinting eyes", which adds a good sense of grade. The real headlights are partially hidden under the daytime lamp, and the interior of this set of near and far lights is very delicately designed, and its glass is also blackened, and when it does not work, it blends in with the front bumper to create a deep visual effect. In terms of function, this set of headlights will be equipped with adaptive near and far lights, steering headlights, high/low beam projection and adaptive matrix functions.
In fact, regarding the design of the new X7 split headlight, different voices appeared on the Internet: "People who like it call out the true fragrance, and people who don't like it have complained." Remember that BMW has continuously introduced a larger "double kidney grille", and at the beginning many people on the Internet have denounced it too much, but the X7 and 4 series prove that the controversial "big nostrils" are still very fragrant. In fact, for the matter of styling design, everyone's aesthetic is different, whether it is good or not is still a matter of opinion, brother Ruan does not want to draw more conclusions, but it is okay to talk about trends.
The controversy over the new X7 does not exclude the element of "deliberate action"
Interestingly, in fact, not only the new X7 uses split headlights, but many models on the market in recent years have adopted split headlights. For example: all Lynk & Co models have adopted the design of split headlights, the new Ford Mondeo that has just been listed is also equipped with split headlights, and several cars that have recently been very popular, Changan UNI-T, Weilai ES7, Dongfeng Nissan X-Trail, etc. are all split headlights. It can be said that split headlights are indeed a trend in the current car front face design.
Split headlights did not emerge in the past two years, as early as the last century, a variety of models equipped with split headlights were introduced. Speaking of split headlights, Brother Rumble first thought of Jeep free light, and it is precisely because of the emergence of this car that split headlights are gradually popular. Although the split headlight is very personal, it is also difficult for some friends to accept, so when the free light is replaced, it abandons the split headlight and returns to the embrace of the mainstream integrated headlight.
So why do many car brands now prefer split headlight designs? Will split headlights be the next styling design outlet? First of all, the split headlights do make the front of the car look well-defined and the overall sense is strong, in addition, consumers like the new and tired of the old, designers like to be different, the split headlights are the first to bring people sensory stimulation of the design, these are some of the reasons for the recent introduction of split headlights.
Of course, everything has two sides, and these individual design styles will also attract criticism from many people. So why do car companies still insist on introducing split headlights? Doesn't it matter if the user likes it or not? Of course not, another reason may be: affected by pedestrian protection regulations. Li Xiang, the founder of Ideal Auto, also expressed his views on this design through Weibo.
From Li Xiang's Weibo statement, it can also be known that whether it is BMW's new X7 or ideal L9 and other new cars, the reason why they choose split headlights is more affected by or soon promulgated pedestrian protection regulations. So like it or not, there will be more and more new cars with split headlights, and it will become the regular configuration of more models. Therefore, in the general direction, the new X7 is in line with the trend. BMW also said that this is the latest family design language, and similar designs will be applied to more products in the future.
Your uncle is still your uncle
Although the design of the split headlights is controversial, the product strength of the new X7 is beyond doubt. This car is equipped with many of BMW's "first" selling points, such as the first time it is equipped with a glowing "dazzling light curtain grille" front grille, the first time it is equipped with the largest 23-inch aluminum alloy wheels of the production car, and for the first time, it is equipped with a new BMW iDrive and BMW operating system 8.0 on the fuel car.
In the power part, the new X7 has a full set of power added 48V light mix system, the entry-level model is a 3.0T in-line six-cylinder engine, the high-end model is a 4.4T twin-turbo V8 engine, and all models are matched with an 8-speed automatic transmission with ejection starting function. Among them, the 4.4T engine can achieve a maximum power of 523 horsepower, a peak torque of 750 Nm, and an acceleration of only 4.5 seconds per 100 kilometers.
The new car may be introduced into the domestic market in the form of imports in the second half of this year, and will compete with Mercedes-Benz GLS, Audi Q8 and other models. In fact, whether it is X7 or GLS, Q8, these flagship models have made sufficient efforts in terms of luxury atmosphere and power performance. Because the new X7 is a new model that has just been unveiled, it has a good improvement in appearance, interior, power, etc., and will have more advantages in product strength, but it is not excluded that some consumers have turned to the arms of Mercedes-Benz GLS because of their appearance. As for the specific market performance, it will not be revealed until the vehicle is officially listed.
As BMW's most important flagship model this year, the new X7 has too much to discuss, although the new car shape can not meet everyone's aesthetics, but the strength of the new X7 is still undiminished, combined with its internal technology configuration, control, power system of the comprehensive upgrade, I believe that after the car is listed, the law of true fragrance will definitely appear, and everyone will slowly get used to BMW's split headlight design.