Most people's understanding of autonomous hybridization is limited to BYD DM-i super hybrid technology, in fact, Great Wall, Chery, Dongfeng Motor, etc. have self-developed hybrid systems, such as the Mach dual-engine MHD hybrid system launched by Dongfeng Fengshen, which can achieve more than 90% system efficiency in 90% of the working conditions. This engine will be officially installed on the Haoji, which was launched yesterday (April 13).
As a new medium-sized SUV launched by Dongfeng Fengshen, Haoji is built based on dongfeng group's DSMA advanced modular architecture platform, and the vehicle design, intelligence and power are fully optimized. Among them, in terms of vehicle and machine, Haoji is equipped with a new generation of WindLink vehicle system, which realizes the voice interaction function; the power part, the new car provides pure fuel and hybrid two power forms. As for the specific performance of the car's newly unveiled SUV model, we will talk about it next.
What kind of hybrid is the hybrid pole of Haoji?
Haoji entered the independent mid-size SUV market, and the most interesting thing is the motivation. The Haoji hybrid version matches the hybrid system consisting of a Mach 1.5T engine and an HD120 hybrid electric drive assembly.
Specifically, under the control of the autonomous EMS system, the thermal efficiency of the engine equipped with Haoji can reach 41.07%, and the fuel saving effect is outstanding. However, unlike Toyota and other large manufacturers to save fuel as the starting point, Dongfeng Mach power MHD hybrid system matching 1.5T turbocharged engine, power output is not bad, its maximum power of 150kW, the maximum torque of 305N m, this engine in 2020 also won the "China Heart of the Year Top Ten Engines" title.
It is understood that the Mach dual-engine MHD hybrid system can realize a variety of driving modes such as EV driving, series, parallel connection, parking power generation, etc., and the applicability is quite wide. In order to be able to adapt to the low temperature environment, Haoji adopts the BMS battery management system, and the self-heating is quickly opened under low temperature conditions, which realizes rapid heating at very low temperatures.
It can be seen that this set of hybrid technology does not reduce fuel consumption by sacrificing power, and has certain considerations in terms of power, fuel saving and use environment.
Positioning a mid-size SUV, can the large space still sell?
After the launch of Haoji, it will also become the highest-level SUV under Dongfeng Fengshen. Positioning is higher than the Fengshen AX7 (positioning compact SUV), the known compact SUV Fengshen AX7 guidance price is 9.59-12.99 million yuan, haoji pricing is expected to be in the range of 120,000 yuan - 150,000 yuan.
In this field, great wall, Changan, Geely, etc. have corresponding SUV products, but most of them are compact SUV level, from the positioning of Haoji, the advantage of longer body size is that there is more cabin space. The Haoji has a width of 1910mm and a wheelbase of 2825mm.
In addition, Haoji further improves the riding comfort through the blessing of the configuration, including the electric leg rest of the co-driver, the rear seat provides 10 adjustable backrests, and so on. At the same time, intelligent configurations such as 540-degree panoramic images and AR projection smart tailgates are equipped.
Design in line with Lantu?
In the appearance part, Haoji adopts a new design language, the overall style has the feeling of being in line with Dongfeng's high-end brand Lantu, the body line pursues simplicity, and the front face also uses an in-line grille design to increase the sense of strength. The upper part of the grille adopts an integrated through light strip, which visually creates a stylish atmosphere.
From the side, the body lines are smooth, from the front of the car to the rear, the downward pressure roof design, enhance the sense of sport, and the contrast color matching is also more popular at the moment, the large size of the blackened wheels, so that its sports atmosphere is more intense. At the same time, the shoulder width of the vehicle reached 106mm, further creating an atmospheric wide-body vision.
Coming to the rear, Haoji also adopts a penetrating light strip, the shape of the taillights is relatively regular, coupled with the layered body line layout, so that the tail as a whole presents an atmospheric and elegant feeling.
The appearance design of Haoji is basically in line with the concept of Dongfeng Fengshen to create a high-end car, without cumbersome and complex lines, and more pursuit of simplicity and refinement.
In the highly competitive autonomous SUV market, where are the opportunities for Haoji?
Under the transformation of fuel vehicles to the new energy vehicle market, car companies have clearly turned to the field of new energy vehicles. As a transitional product, hybrid models are accepted by more and more consumers, and the launch of Haoji undoubtedly caters to market demand. However, at present, the independent SUV market competition is quite fierce, the Great Wall, Changan, Chery, etc. have their own ace products, and have formed a good market reputation.
As a brand new model, Haoji must have enough hard-core product strength to make consumers pay. From the currently known information, Haoji's power and space is a major point of view, this set of power in addition to higher power output, but also close to the people, now the market hot sale of compact above the hybrid SUV price is not low, Haoji as dongfeng Fengshen product series, positioned higher than the AX7 model, the difference in price will not be too far.
In addition, it is the universality of the product.
We need high-end new energy vehicles that can lead in technology and have cool technology, and we also need vehicles that can meet the needs of ordinary people, such as home, space, configuration, comfort, fuel saving, etc., which are not negligible, which is a market opportunity for Haoji. So if you look at it from the perspective of positioning and market environment analysis, Haoji has its own audience users.
It is understood that Haoji will open reservations in late May this year and officially list in the third quarter, we may wish to look forward to its pricing.