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How does the most "Chinese" Mondeo in history curry favor with consumers?

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On April 13, Changan Ford's flagship sedan, the new generation of Mondeo, was officially launched, with a total of 4 models launched, the manufacturer's guidance price was 159,800 yuan - 216,800 yuan, the top model fell by 3,000 yuan compared with the pre-sale, and other models remained unchanged. Even so, this generation of Mondeo has become the most "cheap" Mondeo in history.

How does the most "Chinese" Mondeo in history curry favor with consumers?

In addition to the great sincerity in price, as a model developed by the Ford China team for Chinese consumers, the new car has shown elements that are extremely "pleasing" to the preferences of the Chinese people in many product strengths. The whole series is equipped with a 2.0T+8AT power combination, the wheelbase is longer than the previous generation to 2945mm, the length of the car is nearly 5 meters, and the car is equipped with a 1.1-meter ultra-wide area HD giant banner. It can be said that from the three levels of power, space and technology, it fully meets the needs of the Chinese people for B-class cars.

How does the most "Chinese" Mondeo in history curry favor with consumers?

Specifically, the new generation of Mondeo adopts Ford's new family design language of "potential energy aesthetics", through extensive market research and local research, in-depth understanding of the unique views and preferences of Chinese consumers on beauty, the overall appearance, sports and youthfulness are taken into account.

How does the most "Chinese" Mondeo in history curry favor with consumers?

The front end of the car is a sharp forward-leaning posture, while a slender, highly powerful sharp line extends backwards, running through the side of the body, and intersects with the strong shoulder line and the smooth and stretched roof curve at the rear of the car, depicting the overall agility and speed of the body, and also making the wind resistance coefficient of the new car reach 0.293Cd.

The day-running lights that run across the front face have two angles on both sides of the body that resemble traditional Chinese calligraphy, further enhancing the lateral width of the new car. Inspired by modern architectural curtain walls, each grid has a different shape, size and angle of arrangement. When the driver unlocks the vehicle, a welcome sensor system called "Crouching Dragon Awakening" is activated, the "scales" in the scale grille will fan, and the front/tail lights will be lit sequentially from the inside out, like a dragon opening its sharp eyes.

How does the most "Chinese" Mondeo in history curry favor with consumers?

In terms of interior design, the new car adopts a wrap-around cockpit design, and the traditional central control buttons are basically concentrated into an ultra-wide area HD 4K giant screen display system up to 110cm long. This extra-long fish screen integrates a 12.3-inch full-color digital LCD instrument cluster and a 27-inch 4K central control screen. Among them, the 12.3-inch LCD instrument cluster integrates AR navigation, entertainment, road condition mode and other functions. The 27-inch central control screen supports Ford's "joint driving fun" function, through the free switching of split screen and whole screen, multiple functional interfaces can be displayed at the same time, and the screens in front of the main and co-drivers are projected on each other to achieve the effect of interaction.

How does the most "Chinese" Mondeo in history curry favor with consumers?

The new car is equipped with Ford's latest generation of car machine system SYNC+2.0 Zhixing interconnection system, integrates Baidu artificial intelligence technology and rich Internet application ecology, supports multi-touch, AI voice recognition, gesture control, facial recognition and other interactive methods, combined with Ford's world's first visual virtual artificial intelligence assistant VPA Zhixing partner, can continuously learn the preferences of car owners.

How does the most "Chinese" Mondeo in history curry favor with consumers?

The new car shares the same new electronic and electrical platform as Ford pure electric models - Ford FNV intelligent interconnection network architecture, which not only has the intelligent cockpit and intelligent driving capabilities of the tram level, but also has the global OTA capability of the whole vehicle, which can be continuously upgraded and evolved.

The new car is equipped with Ford's next-generation Co-Pilot360 Intelligent Driving Assistance System, equipped with a visual perception system, equipped with 23 sensor configurations, which can achieve up to 18 intelligent driving assistance configurations, including Ford's L2 level active driving assistance function - BlueCruise active driving assistance function, which can achieve "quasi-automatic driving assistance" on specific sections of highways and urban expressways.

It is worth mentioning that the new car is also equipped with Ford's vehicle-road coordination system, based on cellular vehicle networking (C-V2X) technology, vehicle access to the urban intelligent transportation system, enhance the vehicle's perception of road infrastructure such as traffic lights, and help alleviate traffic congestion and drivers predict and judge traffic routes.

In terms of space that The Chinese people pay more attention to, the new generation of Mondeo is almost the threshold of the C-class car. The new body length 4935* width 1875 * height 1500mm, with the largest 2945mm wheelbase in its class, whether it is driving or front and rear seating is very stretched. The front row is 180cm for adults, and the rear row can also guarantee a longitudinal space of almost 5 punches, and the horizontal space is also very impressive.

How does the most "Chinese" Mondeo in history curry favor with consumers?

In terms of power, the new car is equipped with a 2.0T+8AT powertrain, and the official 0-100km/h acceleration is 6.5 seconds, which is the top in the same class. This Fourth-Generation Ecoboost 2.0T engine, based on Ford's many internationally awarded star models, is rated at 175 kW and has a peak torque of 376 N·m. Matches the upgraded 8AT gearbox. The new car also features three driving modes: Standard/Energy Saving/Sport.

According to the preferences of Chinese users, the new car has made deep improvements to the chassis and body structure, reduced the steering force at parking and low speed, steered lighter, adjusted more comfortably, and handled more smoothly, and also adopted a lightweight aluminum alloy lower control arm, so that the control of the new car will not become bulky because of the length of nearly 5 meters.

The dynamic driving experience of the new generation of Mondeo, Li Yang of the Y car review has been released to share (portal), for such a "Chinese special" version of the model, he has a lot of insights.

The emergence of a new generation of Mondeo really allows us to see the positive changes that Ford has made for the Chinese market, as well as their determination and sincerity to revitalize the market. But the market is changing rapidly, changan ford changes are not up to the expectations of the market, consumers, breaking the deadlock of Changan Ford in China, only the new generation of Mondeo with sales to prove.

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