From the "ocean" to land, bydir seals that surfaced came out with many ancestral "killing moves".
First of all, the conclusion, regardless of product positioning, model size or technical equipment, the model 3 model that is fully benchmarked has finally appeared.
Although Tesla officials have not yet clearly defined who their competitors are, from the feedback of offline users, the models with the most comparison with the Model 3 are the Xiaopeng P7, BYDHan EV, BMW 3 Series and Nio ES6. In particular, the first two belong to the positioning category of pure electric medium-sized cars, and the gunpowder flavor of "conflict" with Model 3 is naturally more intense.
However, this is not a fair thing. In terms of model size, pure electric platform, and even model "personality", the three are not really benchmarking competitors, and it can only be said that in the 200,000-300,000 yuan pure electric car market, they are one of the few models with high market attention that belongs to the first echelon of product power and has price crossover.
"Attention" is a very important screening word. From the perspective of sales, the same price on the market is not bad product strength but smaller models also exist, such as the extreme fox αS, etc., whether it is Han EV's "three electric technology" or P7's "smart brand" is directly in the part of the user's car buying demand, the barrel principle is not applicable in automotive products, can meet the needs of the use of the long board is the key element of the evaluation of a car.
In other words, in addition to the product force, in addition to the price, the competition is more about the shaping of the personality of differentiated products.
What can be seen in the Model 3 is a balanced "sports personality orientation", which is still a big difference compared with the actual users of BYD Han EV. Especially in terms of size, bydirhan EV nearly 5 meters long and 2920mm long wheelbase has entered the category of medium and large cars, on the sports control ceiling is naturally weaker than the Model 3, of course, it has a first-mover advantage in the two dimensions of home and practicality.
Therefore, the average age of the owner group of Han EV is higher, paying more attention to home comfort and cost performance, and at the same time more traditional. Obviously, seals are BYD's deep PK Tesla Model 3, a blockbuster product that cuts into a younger avant-garde consumer group, and hopes to really pose a threat to the more fashionable and performance products such as model3 and P7.
Form bears the brunt of it, and seals break through the general public's perception of the by-object face language.
The standard long wheelbase and short front and rear overhangs show loyalty to young people, while the low front and high windows highlight its identity as a pure electric platform.
Highly restore the shape of the Ocean-X concept car, there are more modified elements, and it is not minimalist. The presence of double U-shaped day running lights, low lying posture, through-tail lights, and various decorative components makes the seal look more high-end overall. Such a method is also the usual use of car companies at present, but after placing it on BYD's "young orientation" pure electric car, it quietly shows BYD's desire to continue to break through the class.
Even you can find a little bit of Toyota Supra and Sony VISION S shadow in the front of the car, coupled with the sharp line outline of the body, a change from the low-key stability of the previous BYD dynasty car system, the aesthetic is more international and universal than most of the past BYDs.
Another point worth noting is that SEAL will continue to attack the Model 3 with the e-platform 3.0.
The superiority of the pure electric platform need not be said, and when the product personality reaches a certain critical point, it is natural to hope that all aspects can reflect their higher level of style, not to mention, this is a TECHNOLOGY-based BYD.
For example, the 800V voltage platform on the e platform 3.0, the 8-in-1 electric system assembly, the integrated thermal management of integrated heat pump air conditioning, the highly integrated 4 groups of domain controllers, and the new generation of SiC devices, all of the above are fruitful technological upgrades.
Especially at the thermal management level, before the Model 3 has taken the lead in using the eight-way valve heat pump system for unified management of the heat energy of the whole vehicle, this time the SEAL is not far behind, with the help of the wide temperature range high-efficiency heat pump system of the e platform 3.0, it can use the environment, powertrain, and even the waste heat of the crew compartment and the power battery to achieve a wide-range working temperature of -30 °C to 60 °C, which can increase the winter mileage by up to 20%. For the small partners in the north, it is completely possible to "sleep on the pot table - the well tank is assured".
From the known information, BYD Seals offers three power combinations to choose from, including two rear-drive versions and a four-wheel drive version. Among them, the maximum power of the two rear-drive versions of the motor is 150kW single motor and 230kW single motor, and the maximum power of the four-wheel drive version motor is 390kW (front: 160kW, rear: 230kW), and the cruising range corresponds to 550 km, 650 km and 700 km respectively.
Whether it is the four-wheel drive version of only 3.8 seconds of zero hundred acceleration capability, or the suspension structure of the whole series using the front double wishbone + rear five connecting rods, a person who cares about the pure electric control experience, the SEAL under the e-platform 3.0 will be a very suitable choice, and more attention can be put on the road to enjoy driving.
If the past BYD models are more linked to the cost performance, then the current SEAL is on the basis of maintaining its previous cost-effective advantages, the first pure electric medium-sized sedan that integrates e platform 3.0 intelligence, forward-looking design, comprehensive safety and efficiency, which can meet the vast majority of the needs of the younger generation on the passion and intelligent car.
It is rumored that the pre-price range of seals is 220,000-280,000 yuan, but according to BYD's previous pricing ideas, the actual price should be lower than the pre-price, and the price of the entry-level model is likely to drop to within 200,000 yuan.
In fact, comparing the BYD seal with the Tesla Model 3 is very similar to Xiaomi benchmarking Apple. Tesla's advantage is that it has a higher premium ability, which is also what BYD craves the most. However, at present, BYD's user group is unable to accept the sacrificial cost performance of product premiums.
Therefore, the product positioning of seals becomes clearer, that is, on the basis of the lack of strong brand power, by making the product "personality" align with the Model 3, and giving full sincerity (large size, high configuration, price advantage, etc.), as far as possible to please more young and avant-garde consumers. In other words, seals are used to meet the Model 3, and of course compete with mainstream fuel mid-range cars such as camry, Accord, and Magotan.
However, even if the Model 3 is no longer lethal after several waves of price increases, none of the challengers who rushed behind it have really shaken its "pure electric car brother" status, and now the seals come out to break their wrists with Tesla.
Safe and energy-efficient, intelligent sports wind, is the killer of seals, it can be confirmed that after the seals charge "start", many medium-sized pure electric cars may be more difficult days, time is moving forward minute by minute, and a new round of pure electric car qualifying has quietly started.