On April 13, the 2022 Changan Automobile Global Partner Conference kicked off, at which Changan Automobile brought a series of dry goods, including reflections on the current development of the automobile industry and future trends, as well as Changan Automobile's own new goals and new visions at a new starting point for the 160th anniversary. Among them, the Chang'an new energy brand, which has attracted great attention from the industry earlier, has also officially surfaced and been named "Changan Deep Blue".
New energy sales account for 60% in 2030
2022 marks the 160th anniversary of the establishment of Changan Automobile and the key period for Changan Automobile to implement its third entrepreneurship-innovation and entrepreneurship plan. At present, the automobile industry is experiencing a once-in-a-century change, the new wave of four modernizations has swept the industry, change, has become the main theme of the industry, new energy, has become the highlight of the strategy of car companies.
Changan Automobile aims to reach 4 million vehicles by 2025, of which Changan Brand has 3 million vehicles and new energy sales of 1.05 million vehicles, accounting for 35%; in 2030, Changan Automobile's sales will reach 5.5 million vehicles, of which Changan Brand will reach 4.5 million vehicles, new energy sales will reach 2.7 million units, accounting for 60%, and overseas sales will account for 30%.
In addition, in the face of the national dual carbon target, Changan Automobile plans to achieve carbon peak in 2027, carbon neutrality in 2045, and Reduce The Changan supply chain by 30% compared with 2020 by 2030.
At present, on the new Sihua track, Chinese brands have formed a leading advantage, and gradually formed a catch-up momentum in the entire market. In 2021, the market share of Chinese brand passenger cars reached 41.9%, exceeding 40% for the first time, while the market share of Chinese brand passenger cars in the first quarter of 2022 further increased to 45.2%. Among them, in the field of new energy, the share of Chinese brand passenger cars has reached 83%, occupying an absolute dominant position.
Opportunities are always accompanied by challenges, the rapid development of new energy vehicles, accelerated the industrial elimination race, new car-making forces and traditional car companies have formed a competition in all directions, delisting, demise of the brand in addition to emerging brands, there is no lack of old brands. In the face of such a situation, Changan Automobile has long responded. As one of the earliest enterprises in China to enter the field of new energy, Changan Automobile has been working the new energy vehicle market since 2001, mastering many core technologies, and successively launched new energy models such as CS55 E-Rock, Ben Ben E-Star, Ben Ben E-Star National Edition, CS15 E-Pro, Yi Dong EV460, New Ben Ben EV360, Yi Dong ET, CS75 PHEV and so on.
In March this year, the first Blue Whale iDD hybrid system UNI-K iDD was launched, pushing Changan Automobile into a new stage of electrification development. The accumulation of technology has allowed Changan Automobile to occupy a place in the new energy vehicle market over the years. Now, facing the acceleration of industrial elimination and the outbreak of the new energy revolution, Changan Automobile has regained its strength to seize the track.
Seven major actions have contributed to the achievement of strategic objectives
In order to achieve its strategic goals, Changan Automobile will implement seven major actions, namely brand renewal, global product acceleration, mastering core technologies, building a new ecosystem, digital transformation, international market development, and resource guarantee.
Among them, in terms of brand renewal, with the release of the new digital pure electric brand "Changan Deep Blue", Changan Automobile has formed a development path under three brand lines: the new digital pure electric brand - Changan Deep Blue, the high-end intelligent electric vehicle brand - Avita, and the passenger car brands including Changan UNI, Changan Passenger Car, Auchan and Kaicheng brands.
Focusing on products, Changan Automobile will be guided by user needs and will launch more than 30 products by 2025. Among them, in the high-end intelligent electric vehicle market, Avita currently plans to have 4 complete vehicle products, including Avita 11.
In the mainstream passenger car market, 21 new products will be launched in the future, including 5 changan deep blue brand models, and in 2022, C385EV, C673EV, UNI-KPHEV, UNI-V PHEV, Auchan Z6-PHEV will be launched, and the first mass-produced hydrogen fuel cell car in China will also be unveiled.
In the small car market, four new products will be launched in the future, and LUMIN will be launched in 2022 to create a boutique scooter.
In the commercial vehicle market, 6 new products will be launched in the future, and the mainstream bus market will be fully covered by 2025, and 2 new platform pickup truck products will be launched.
In the field of technology, Changan Automobile will fully implement the two major plans of Shangri-La and Beidou Tianshu, and grasp the core technologies in the field of new energy and intelligence.
By 2025, Changan Automobile is expected to invest more than 80 billion yuan in key areas such as new energy, intelligence, scientific and technological innovation, and digital transformation.
It can be seen that facing the future, Changan Automobile has formulated a clear and detailed, unique and innovative path around the whole ecology of the development of new energy vehicles, and built a moat layer by layer in terms of brand, product, technology, service, manufacturing and system.
In 2022, the company will produce and sell 2.45 million units
Focusing on 2022, Changan Automobile plans to achieve production and sales of 2.45 million units, an increase of 6.5% year-on-year, of which the production and sales of its own brands are 1.857 million units, an increase of 5.9% year-on-year, and the market share is 11%.
In terms of products, Changan Automobile will also bring a number of new products in 2022. The first is the recently watched C385EV, the first model of Changan Deep Blue, which will be launched in the second half of this year. The C385EV is built on the EPA1 platform, positioning the future of technology electric coupe, and the futuristic design has attracted a lot of attention, just as when the UNI series first debuted.
The second is the first product jointly created by Changan, Huawei and Ningde, Avita 11, which is based on the CHN platform and is scheduled to be listed this year, which will start Changan Automobile's first cannon to enter the high-end intelligent electric vehicle market.
In addition to these two new cars, this year Changan Automobile will also launch C673EV, UNI-KPHEV, UNI-V PHEV, Auchan Z6-PHEV, LUMIN, fully develop the new energy market, and gradually increase the proportion of electrification products in sales. In addition, the UNI-V, the second-generation CS75PLUS that have been launched in the fuel vehicle market, as well as UNI-K, UNI-T, and the second-generation CS55PLUS products that will usher in a comprehensive upgrade will also help Changan Automobile hit the production and sales target in 2022.
Write at the end
Whether it is Changan Deep Blue or the seven major actions, it fully reflects the determination and courage of Changan Automobile to self-innovate. In the era of change, in the face of a severe external competitive environment, whether enterprises are bold enough to innovate and have self-hematopoietic ability is crucial. From starting its first entrepreneurship in 1984 and embarking on the road of "military to civilian", to starting its second entrepreneurship in 2006 and entering the passenger car field, to launching the third entrepreneurship - innovation and entrepreneurship plan in 2017, Changan Automobile has been "revolutionizing its own life" and playing an important role in countless changes in China's automotive industry.
According to statistics from the China Association of Automobile Manufacturers, in the first quarter of this year, Changan Automobile ranked second among the top 15 enterprise groups in China's brand car sales with a sales volume of 529,000 units, an increase of 0.7 million units and a growth rate of 1.3%. The contrarian growth in the first quarter has already released the signal that Changan Automobile will continue to outperform the market in 2022 and achieve production and sales targets! (text| DanZig）