As the crown of luxury brands in 2021, BMW's small days in the past two years have really become more and more moist, first of all, regardless of whether the share ratio of BMW Brilliance has increased to 75% since the beginning of this year, the heat caused by the domestic BMW X5 listed in March alone is also the envy of Audi and Mercedes-Benz.
But obviously, in addition to BMW's domestic BMW X5 killer skill, there will also be a big move in the luxury D-class car market in the near future, that is, the new generation of BMW 7 Series will be officially unveiled this month. At present, we can also learn about some new cars from overseas media, and the most regrettable thing is that due to the tightening of emission regulations around the world, this generation of BMW 7 Series will no longer have models equipped with V12 engines, but will be replaced by 4.4T V8 twin-turbo engines. At the same time, the new car will also bring a new plug-in hybrid model and the brand's pure electric flagship i7.
Judging from the trailer chart officially released by BMW, the new generation of the 7 series will adopt a larger size of the "double kidney" grille, and will also be equipped with a new "squinting eye" split headlight group to replace the current "angel eye" integrated light group. Although BMW has been increasing the size of the "double kidney" grille (the new 4 series) over the years, these fans who believe in paying attention to BMW are also aware of it, but the "squinting" shape light group is placed on the business-oriented executive D-class luxury car, which is debatable. However, in the editor's view, perhaps this time everyone can not escape the "true fragrance" law staged at the release of the new generation of S-class, after all, the new generation of 7 series of this set of shapes, but also quite ugly and ugly, look at it for a long time on the eye, the more you look at the more you like.
In addition, the side of the new car has become more sporty than the current model, of which the most obvious change is the classic Horn design on the C-pillar of bmw sedan, the new model has become more angular, the side waist line has become more straight, and the door handle has become a hidden door handle, making the entire side look very flat and simple.
The tail of the new generation 7 series should be the part that has changed the least compared to the current model, the slender symmetrical L-shaped tail lamp makes the whole tail look more wide, with the small ducktail on the trunk, and the slightly upturned diffuser at the bottom echoes each other, making the entire tail look sporty, getting rid of the business atmosphere of the current model, looking more youthful.
Although there are not many photos exposed to the interior of the new car, according to the spy photos and the real car experience of foreign media, the steering wheel of the new generation 7 Series has been redesigned to become more slender, and the flat bottom design is adopted, which looks both sporty and simple. The double screen on the center console looks very technological, but this point did not surprise me too much, because before this, BMW's newly listed i series models also used a dual screen design, perhaps this will also become the next family design language of BMW's new car.
It is worth mentioning that according to the actual measurements of foreign media and the information released by BMW officials, they frequently mention the word "China", because according to the data, half of the global sales of the BMW 7 Series come from China, so when developing a new generation of 7 Series, BMW's research and development team has more reference to the needs of Chinese consumers, such as the foreign media mentioned that "this is a luxury (interior) that has never been used before" and a longer rear space. In addition, the 39-inch central suspension display in the rear of the new car will also be a new attempt by BMW.
Write at the end
If you want to summarize the highlights of the new generation of BMW 7 Series, in addition to the new exterior design language, more important is BMW's so-called "more luxurious" design for the interior of the new car cockpit, as well as the rear space upgrade made by Chinese consumers. It is reported that the new car will be launched worldwide on April 21, after which we will continue to pay attention to this new BMW flagship sedan. So what do you think about the new generation 7 series, welcome to discuss in the comments section.