In the whole year of 2021, BYD's global cumulative sales reached 730093 vehicles, which is definitely worthy of the "bellwether" of the automotive industry. According to the latest global new energy passenger car sales data released by EV SALES/EV VOLUMES, BYD's global sales reached 87,906 units in February 2022, ranking first, and according to the March Chinese passenger car market data released by the Federation of Passenger Cars, BYD's monthly sales reached a staggering 104338, an increase of 160.9% year-on-year. Set a record high for the "Ten Consecutive Championships".
So why can BYD get the "double crown" in sales? What is the secret to its success? Let's talk about it based on data and facts.
For a successful automobile brand, it is inseparable from the mature industrial layout, leading technical advantages and strong product strength, there is a complementary relationship between the three, of which whether the industrial layout is appropriate may be related to the sustainable development and comprehensive competitiveness of the entire car company.
In February, AMONG THE TOP 10 GLOBAL NEW ENERGY PASSENGER CAR SALES, BYD OCCUPIED FIVE SPOTS. Among them, the hybrid model Song Plus DM-i sold 19061 units, Qin Plus DM-i sold 14243 vehicles ranked fourth and fifth respectively; in the list of electricity, Han EV and Dolphin two models won the eighth and ninth places with sales of 8948 and 8566 respectively; in the brand list, BYD's cumulative sales have reached 181173, firmly occupying the first place position in the list. It is not difficult to see that compared with Tesla and the new car-making forces that only rely on pure electric or pure extenders to fight the world, BIA has always insisted on the "two-legged" way of walking pure electric and DM-i super hybrids, which is indeed doomed to BYD will have more potential user groups than its opponents, thus occupying more market share.
BYD goes hand in hand with the "Ocean + Dynasty" dual brand, and the products are clearly layered. The "Marine Life Series" car series has a younger product positioning and more distinctive new energy attributes, and the Dynasty series covers a very wide range, namely Qin, Han, Tang, Song, and Yuan, a total of 27 models, covering three types of cars, SUVs and MPVs, covering almost all levels, further expanding the potential consumer group.
Of course, in addition to the mature industrial layout, BYD has leading technical advantages and also deeply empowers its product potential.
As we all know, since the beginning of China's new energy vehicles, the technical route of power batteries has always been the focus of industry attention, thanks to safety and high energy density, BYD models equipped with blade batteries have become hot products in the market. With the technical advantages of BYD's e-platform 3.0 pure electric vehicle platform and BYD DM-i super hybrid system built under the condition of integrating all technical advantages, BYD new energy vehicles can better meet the needs of consumers, thus realizing the transformation of good word of mouth into actual sales.
In March, BYD's new energy passenger car sales 104338, becoming China's first brand with monthly sales of "100,000+" new energy passenger cars, entering the head camp of China's passenger car sales, which is driven by BYD's leading technology and improved product matrix, its sales have grown rapidly, which also means that BYD has succeeded in assisting the brand through scientific and technological innovation. We have reason to believe that in the "safety, performance, luxury, technology" four benchmark definition of the Han family flagship sedan, DM-i super hybrid empowerment, marine aesthetic design blessing, rich high-value configuration of the destroyer 05, the real "one-step in place" 2022 Song MAX DM-i, the launch of these products will make BYD's competitiveness steadily improved, BYD is expected to reshape the pattern of the new energy automobile industry, to provide help for the rise of domestic automobiles.