Recently, the highest topic brand in the domestic car market is undoubtedly not BYD, since the DM-i technology loading mass production, the market sales are rising, not to mention, what was not expected is that at the beginning of the year, a wave of price increases, market heat not only did not decrease, but exacerbated the situation of a car is difficult to find, in the face of the wave of new energy vehicle price increases, many potential consumers are afraid of the follow-up price increase, but also began to make up their minds, which is probably even BYD itself did not expect.
According to the data previously revealed by BYD, the current cumulative undelivered order volume of BYD has reached 400,000 vehicles, and it is still increasing month by month, of which Han DM-i sales orders are good after listing, and the follow-up is expected that the monthly sales of the Han series will exceed 30,000; BYD conservatively expects that sales in 2022 will be 1.5 million, and if the supply chain is good, it will hit the sales target of 2 million vehicles.
In terms of specific sales ratio, another data shows that among BYD's current undelivered orders, the ratio of DM-i and EV model orders is roughly 3:1, that is to say, of the 400,000 undelivered orders held by BYD, nearly 300,000 are DM-i models, and only 100,000 pure electric vehicles.
This ratio seems to be quite normal, but if you look at BYD's list of models on sale, you will find that as of now, the supply of DM-i models is much smaller than that of pure electric models, from BYD's official website we can see that BYD currently has 16 pure electric vehicles on sale, while DM-i models are only 6 models, namely Qin PLUS, Song PLUS, Tang, Song PRO, Song MAX and Han, of which Song MAX DM-i and Han DM-i are models that have only recently been listed.
We can see that from the market heat and order trend, DM-i is much higher than pure electric, with 6 cars to exceed the order volume of 16 cars, but also twice as much, so calculated, the actual order volume of DM-i bicycles is 8 times the order volume of pure electric vehicles.
Recently, BYD also announced the suspension of the production of fuel vehicles, becoming the first car company to fully switch to new energy vehicles, and from the above data we can find that what really gives BYD the courage to stop selling fuel vehicles must not be pure electric vehicles, but plug-in hybrids.
Starting from BYD DM-i, the domestic new energy vehicle market has also blown up a PHEV storm, in addition to BYD, in the past six months, many other independent brands have also launched a new generation of plug-in hybrid models based on the hybrid mode, and the market feedback is good.
In fact, PHEV plug-in hybrid vehicle as a kind of oilable and electric electrified model, not born in China, has been decades of history, joint venture brands and mainstream luxury brands also have a lot of products to provide, but in the domestic car market will really carry forward the PHEV, to achieve scale is bydir as the representative of independent brand car companies.
This can't help but make many people wonder, why is plug-in hybrid suddenly welcomed by the majority of consumers?
To answer this question, we may wish to compare the difference between the new plug-in hybrid and traditional PHEV models represented by DM-i, and we can naturally get the answer.
From the perspective of endurance and performance, the traditional PHEV plug-in hybrid general pure electric endurance is only 50 kilometers, and it is measured under the working condition method, although pure electric driving can be achieved in daily use, but most of them can only travel more than 30 kilometers, the battery will be fed, and after the battery is fed, the fuel consumption of traditional PHEV models after the engine starts is often more general.
The new type of independent brand plug-in and mix represented by DM-i has a longer mileage, and even more than 100 kilometers, from the perspective of daily commuting, it can cover more travel scenarios, so that almost all cases can be driven by pure electricity. The new electromechanical combination structure also allows the fuel consumption of the vehicle to remain at a low level after feeding.
From the perspective of use, most of the traditional PHEV models are based on the fuel version of the model, the battery is not placed in a suitable position, most of them need to be placed in the trunk or under the seat, encroaching on the original storage space and riding space.
And DM-i as the representative of the independent brand of new plug-in, the idea has changed, the battery system mostly uses a universal battery module design, placed under the chassis, more inclined to the layout of pure electric vehicles, under such an arrangement, PHEV battery module size is reduced, and flat, the combination is more flexible, the visual model positioning layout of different capacity of the battery, while not encroaching on the storage space.
More critically, the selling price of traditional PHEV models is generally higher, 50,000-100,000 yuan more expensive than ordinary fuel models, but the new plug-and-mix price represented by DM-i has come down a lot, such as BYD's DM-i on sale, although it is still more expensive than the fuel version model, but compared with the joint venture brand of the same level, the price is basically the same, but the experience it brings is completely different.
summary:
Lower price than traditional PHEV models, longer pure electric mileage, daily use can be infinitely close to pure electric vehicles, and more pure electric vehicles, plug-in hybrid fundamentally solve the mileage anxiety, and the fuel efficiency performance after feeding is also very good, the comprehensive experience is better, it is no wonder that more and more consumers choose plug-in hybrid models.
It is foreseeable that this new type of electromechanical combination of large battery hybrid PHEV will have more and more car brands choose to follow.