In the past, when it comes to independent brand cars, it must be said that "two long and one auspicious", so the Great Wall, Changan and Geely are also known as the three independent strong. With the continuous development of BYD new energy, the rise of the momentum has been unstoppable, after breaking through the 100,000 mark, independent brands from the "three countries to kill" into the F4 hegemony era.
Chang'an ranked first, with BYD increasing the most
On April 10, the Great Wall announced its sales volume for the second time, and the F4 sales pattern was freshly released. Great Wall Motor sold 100,930 units in March, down 8.86% year-on-year and 43% month-on-month, and overseas sales of 10,535 units, up 30.84% year-on-year, accounting for more than 10% of sales. In the first quarter, Great Wall Motor's cumulative sales of 283,500 units, down 16.32% year-on-year, completed the annual target of 1.9 million vehicles by 14.92%, and overseas cumulative sales of 29,322 units, an increase of 54.13% year-on-year.
BYD was the first brand to release monthly sales, with 104,878 units sold in March, up 156.95% year-on-year. In the first quarter, BYD's cumulative sales of 291,378 units, an increase of 179.78% year-on-year, of which the sales of new energy vehicles exceeded 286,300 units, an increase of 422.97% year-on-year. At the same time, BYD announced that it will stop the production of fuel vehicles from March 2022 and will focus on pure electric and plug-in hybrid vehicles in the future.
Geely Automobile's sales in March 101166 units, up 1.14% year-on-year and 28.91% month-on-month, of which 7,788 units were exported overseas. In the first quarter, Geely Automobile's cumulative sales of 326024 vehicles, down 2.26% year-on-year, completed the annual sales target of 1.65 million 19.76%, the progress was slightly slow, and the cumulative export volume was 31529 vehicles.
Changan Automobile sold 236,104 vehicles in March, up 4.30% year-on-year, while autonomous passenger cars sold 134741 units in March. From January to March 2022, Changan Automobile sold 651,493 units, an increase of 1.63% year-on-year. Sales of self-owned brands were 529,400 units, up 1.30% year-on-year; Sales of autonomous passenger cars were 363,300 units, down 1.34% year-on-year.
In March, the sales of the four major brands of Changan, Great Wall, Geely and BYD all exceeded the 100,000 mark, but when calculating the sales of Changan's independent passenger cars, Changan ranked first with 134741 vehicles. The Great Wall ranks at the bottom of F4 with 100,930 vehicles. In the first quarter of sales, the ranking of the four only changed slightly.
It is worth mentioning that in 2022, due to the constraints of key components and supply chains, brands such as great wall have declined to varying degrees, or the growth is very limited. However, DRIVEN by the rapid growth of new energy, BYD still maintained a growth rate of more than double.
With the rise in oil prices and car prices, plug-in hybrid models are sought after. Geely and Changan have begun to lay out the hybrid track this year, ready to go. Great Wall Motors entered the hybrid track earlier, but the sales of models such as mocha and latte were not optimistic. With only about 500 mochas sold in March, it's hard to pick up the girders. BYD hybrid models have been able to occupy half of the country, and the first-mover advantage is obvious.
The fuel vehicle market is shrinking, and the choice is made between going forward and leaving
As the ace model of the Great Wall brand, Haval sold 54,534 units in March, down 18.83% year-on-year and up 29.9% month-on-month; cumulative sales in the first quarter 166756 units, down 25.13% year-on-year. Among them, Haval H sold 21,633 vehicles in June, down 37.95% year-on-year; this year's cumulative sales of 76823 vehicles, down 31.98% year-on-year.
At present, the Haval brand accounts for half of the sales volume of the Great Wall, but it has declined continuously and is not optimistic. In particular, the sales of the main model Haval H6 fluctuate continuously, with an average monthly sales of only about 25,000 units this year. After the Haval Divine Beast exceeded 10,000 vehicles in the first month, it returned to the level of four or five thousand vehicles, and the monthly sales of Haval Big Dog were seven or eight thousand.
Similar to the Great Wall, Geely brand sales in March were 75,699 units, down 7.43% year-on-year, and cumulative sales in the first quarter were 244018 vehicles, down 11.3% year-on-year. Among them, the Emgrand family sold 24,818 vehicles, the Shuangbo family contributed 10,824 vehicles, and the Shuangbin family contributed 13,214 vehicles. Although it contributed more than 70% of Geely's sales, the downward trend was difficult to reverse.
In particular, the Lynk & Co brand has fallen three times this year, with average monthly sales of only 14,000 vehicles, down 21% year-on-year, and has become Geely's "drag oil bottle". The average monthly sales volume is only 14,000 vehicles, but the Lynk & Co brand is still constantly exploring channels, and a city like Jinan is about to open a fourth 4S store, and the survival of dealers is worrying.
In contrast, BYD's fuel vehicles have been shrinking since last year, and new energy vehicles will achieve 600,000 sales in 2021, quadrupling year-on-year; while there are only more than 130,000 fuel vehicles, down 42% year-on-year. In February this year, BYD's fuel vehicle production and sales were only more than 2,000 units, down more than 80% year-on-year, while fuel MPV models have been discontinued.
Therefore, BYD's decisive suspension of production of fuel vehicles is also a wiser choice. The two brands of Great Wall and Geely, the proportion of fuel vehicles is more than half, and such a choice will not be made in the short term. Changan Automobile did not announce the sales volume of specific models, so it does not make comparisons.
BYD leads the new energy, and the three show a trend of catching up
Looking at the new energy aspect, Ian is the data of the Association, and the retail sales of new energy reached 445,000 units in March, an increase of 137.6% year-on-year and 63.1% month-on-month. From January to March, domestic retail sales of new energy passenger cars were 1.070 million units, up 146.6% year-on-year.
BYD sold 104,878 vehicles in March, all of which were new energy sales. In the first quarter, BYD's sales of new energy vehicles exceeded 286,300 units, an increase of 422.97% year-on-year. For the time being, BYD's new energy advantage is still ahead for a while.
The Euler brand sold 14,264 units in March, up 9.31% year-on-year, and sold 33,754 units in the first quarter, up 10.01% year-on-year. Among them, Euler Good Cat sold 6,374 units per month, an increase of 56.8% month-on-month, and a cumulative sales of 19,460 units from January to March, with a single model sales increase of 240% year-on-year. As black and white cats stopped taking orders, good cat sales began to grow rapidly.
Geely's new energy model sales in March were 15,557 units, an increase of 332% year-on-year, of which 1,795 vehicles were delivered in March, and a total of 14,248 vehicles were delivered. Geometry brand sales of 8,097 vehicles in March, single-month terminal delivery volume exceeded 10,000, the cumulative sales of 26,031 vehicles in the first quarter, an increase of 448% year-on-year Ruilan Automobile sales in March 2008 vehicles, the first quarter cumulative sales of 5309 vehicles. It can be speculated that geely and Lynk & Co new energy models sold about 3657 units.
In terms of absolute quantity, whether it is the Great Wall or Geely, it is incomparable with BYD, and the two are almost the same as the sales volume of new car-making forces. From the previous BYD hard to catch up, to the current three to catch up with BYD new energy, it is really thirty years of Hedong and thirty years of Hexi.
Changan Automobile did not announce the specific sales volume of each model, but it can be seen from the data of the Association that the retail sales of Changan Automobile's new energy models are 15,624 units. Following the mini-scooter Ben E-Star, Changan continued to make efforts in the field of new energy. Changan UNI-K iDD Hybrid Edition was officially launched on March 10, which is the first model equipped with Changan Blue Whale iDD plug-in hybrid system, and the second model, Auchan Z6 Hybrid Edition, has been officially launched. In terms of pure electric models, Changan LUMIN, C385 and Avita 011 were unveiled in March.
Unique cheats for each brand
You have your Zhang Liangji, I have my ladder over the wall. Although there is some delay in the new energy market, each brand has derived its own set of survival rules and has its own unique secrets.
Geely pursues brand upwards and upward value, and is realizing the upgrading of fuel models, transitioning from Emgrand and Boyue series to China Star. The China Star high-end series sold 21,621 vehicles in March, accounting for 28.6% of the total sales of the Geely brand; as of now, the cumulative sales of the China Star series have exceeded 340,000.
The Great Wall, on the other hand, created a tank brand, selling 8,922 vehicles in March, up 38% month-on-month. At present, the medium and large business luxury SUV tank 500 has been officially launched in March, and the first batch of vehicles is expected to open for delivery in mid-to-late April. It is understood that the order is also received weak, and it is expected that the hot sales of the tank brand will continue for a period of time.
Among BYD's sales in March, Han sold 12,359 vehicles, Han DM models increased by 524.9% year-on-year; Tang sales were 9,625 vehicles, Song sales were 26,729 vehicles, Qin sales were 24,797 vehicles, Yuan sales were 12,881 vehicles, e sales were 4,164 vehicles, Dolphin sales were 10,501 vehicles, 5 models sold more than 10,000 vehicles, and Song and Qin sold more than 20,000 vehicles.
Changan Automobile has not announced the sales of various models, and since the beginning of this year, CS Gemini has recovered, and sales have remained hot.
In addition, according to the latest data from the Association of Passenger Vehicles, retail sales in the passenger car market reached 1.579 million units in March, down 10.5% year-on-year and up 25.6% month-on-month; cumulative retail sales in the first quarter were 4.915 million units, down 4.5% year-on-year, down 230,000 units year-on-year, and the overall trend was lower than expected. In the new energy market, the retail sales volume of independent brands reached 750,000 units in March, an increase of 17% year-on-year and a month-on-month increase of 37%.
Among them, in the narrow sense of passenger car retail sales, Changan Automobile ranked first with 120,000 units, BYD 103,000 units, Geely Automobile 93,000 units, and Great Wall Motor 74,000 units, ranking third, fourth and seventh in order. Whether it is wholesale sales or retail sales, BYD has entered the head range, and the competitive pattern of independent brands is quietly changing.