Zero-run cars recently released sales figures, zero-running cars delivered 10,059 units in March, an increase of 193% year-on-year; in the first quarter, 21,579 units were delivered, an increase of 410% year-on-year. This data shows that the sales of zero-run cars are gratifying, but the current composition of 10,000 deliveries may mainly be low-cost cars - zero-run T03 priced below 100,000 yuan. The C11, a zero-run flagship model, has yet to carry the sales flag.
At the same time as the sales of zero running are growing, some car owners are complaining that the delivery speed of zero running is very slow. From the end of December 2021, complaints about the zero-run T03 "can't pick up the car" began to appear. By March 2022, complaints about "not being able to pick up a car" continued to rise.
Some car owners have reported that after 4 months of placing an order, they still have not been able to mention the vehicle. A car complaint network user complained: "On November 22, the deposit was paid, and the car was delivered in January, and the contract did not give a note on the delivery date, and the result is now almost 4 months without any news." ”
For a car company, it is the responsibility and obligation to deliver products to users within the promised time. If it cannot be delivered according to the delivery, the car company should also explain the reason or propose countermeasures.
Judging from the feedback of current car owners, the problem of "delivery difficulty" of zero-running cars has lasted for about 5 months. Moreover, at present, in the major automotive forums or complaint platforms, user complaints or complaints are also more common.
More car owners said that don't say the delivery date, the app shows that the vehicle manufacturers have not yet started production, and the delivery is far away. The staff of the zero-run car dealer said, "The delivery of the vehicle is related to the manufacturer's scheduling, the production of different models is inconsistent, if you really want to give a statement, you can only query which month can pick up the car, the specific day can not be found out, because they do not have this authority."
In addition, if the user chooses a model equipped with a ternary lithium battery, the waiting period is longer. Zero-run dealers said, "It is recommended that the owner change to lithium iron phosphate batteries and wait for the car to be faster." If you insist on choosing a ternary lithium battery, it will take 5 months or even longer to wait for the car. If the consumer requests to return the car, he cannot refund twice the liquidated damages in accordance with the contract, but can only replace the battery or accept the delay in delivery. The sales also said that the "force majeure factors" mentioned by consumers, "epidemic" and "war" are all force majeure, and these factors will affect the price of raw materials.
At present, the competition in the 10W price of the electric vehicle market is very fierce, the current sales of zero-running cars as "T03" models occupy a place because of high value and high cost performance, but from the owner's complaints, zero-running after-sales attention is not enough, dealers sell if it is true or false, so that even if sales grow fast, but after-sales pull-apart, greatly affecting the brand image of zero-running cars, thereby reducing consumers' willingness to buy.
The problem of delivery has not yet been solved, but Zero Run is eager to launch a new car. The first pure electric medium and large sedan based on the C platform, the Zero Run C01, will open pre-sale in June and be launched in August, and in terms of corporate positioning, Zero Run regards it as a flagship model. Today's zero-run sales responsibility is still T03, even if the C01 shape is more pleasing to young people, but it is still a long way from becoming the main sales force. The rush to launch new cars may be to prepare for the capital markets.
However, on the new easy, the big sale is difficult, C01 listing will target BYD Han and Xiaopeng P7, more than 200,000 yuan in the high-end market is a must for the soldiers to compete, "Wei Xiaoli", BYD, Weima and other players have occupied a place, establish a strong brand recognition, zero run as a latecomer, it is estimated that it is difficult to bite this hard bone, Whether C01 can be accepted by the public is an unknown. Combined with the initial delivery of S01, Zhu Jiangming's confidence in S01 sales, "We are very confident in the sales of this car, and the goal is to deliver 10,000 units in 2019 and 200,000 units by 2022." "As a result, being punched in the face by reality. If zero running can not effectively solve the problem of delivery of T03 car owners, then the users of this explosive model will also be lost, what is the purpose of pushing new cars?