It is said that the essence of BMW is in the 3 series, and when the BMW 3 series meets electrification, what kind of spark will collide?
For some reason, BMW put the domestic X5 and i3 together for release. As BMW's once flagship SUV, the domestic production of BMW X5 is undoubtedly more attractive. It is precisely because of this that the BMW i3 that appeared on the same scene was suppressed by the light of the domestic X5, so that there was less sense of existence.
However, this BMW i3 is still worth saying.
In fact, BMW has already launched an imported version of the i3. Speaking of which, BMW has long tried in the field of electrification, and the imported version of the BMW i3 is a product of that period.
To be sure, even from today's perspective, the imported version of the i3 will still be amazing. In particular, the cute but not lacking in scientific and technological atmosphere of the appearance of the shape, quite a futuristic science fiction flavor. But after all, the understanding of electrification in that era was not mature enough, and it was difficult for the market to give warm feedback.
But today's BMW i3 is different. It is said that the essence of BMW is in the 3 series, and this alone gives this BMW i3 based on the BMW 3 series a different meaning.
From the appearance point of view, this BMW i3 is indeed in line with the BMW 3 Series, in addition to the grille position and the unique wheel shape, almost indistinguishable from the fuel version of the BMW 3 Series. In the words of high emotional intelligence, this can be called "classic"; in the words of low emotional intelligence, it may be that the designer is lazy.
If you look closely, the BMW i3 is still higher than the BMW 3 Series long-axis version in terms of specific three-dimensional dimensions, but overall the improvement is limited.
However, it is worth mentioning that compared with the fuel version of the BMW 3 Series, the BMW i3 still has great changes at the interior level. For example, the design of the dual screen is more inclined to BMW iX and i4, which also proves the identity of its "i" new energy model.
Of course, these can all be put aside. Choosing BMW, choosing the 3 Series, the natural thing to value is driving and handling. Although it is an electric vehicle, the front shock top lever and the front and rear anti-roll bars equipped in the engine compartment have laid a solid foundation for the control of the BMW i3.
Everyone says that today's BMW is moving closer to comfort and has lost the soul of sports. But we seem to be able to find some familiar flavor in this electric car, which is also quite rare. Speaking of which, these solid basic skills and internal qualities are also what the new forces lack.
It should be admitted that the BMW i3 still can't escape the hat of "oil to electricity". But I also have to say that compared with the previous BBA production of "oil to electricity", 526KM mileage, 6.2 seconds of 100 km acceleration, as well as iDrive 8 car system and great progress in the automatic driving assistance system, these can prove that BMW i3 is careful. In particular, the price of 349,900 is placed in the fuel 3 series, which is the level of medium and high-end models.
However, in some respects, the sincerity of the BMW i3 is still not enough. For example, some configurations such as 360 panoramic images and adaptive cruises, which are now very popular, still need to pay for optional on the BMW i3. Speaking of which, this is still the inherent routine of luxury brands, even the i3 with electric identity is not exempt.
In general, whether it is compared with the previous imported version of the i3 or some of the early "oil to electricity" products, today's BMW i3 has made great progress. But in terms of product strength, the BMW i3 is really not outstanding.
Under the trend of new energy, the new forces are the focus of general attention at present, and most consumers' eyes are firmly attracted by it, even traditional luxury brands like BMW are difficult to reverse.
Admittedly, in the BMW i3, we do see that the traditional manufacturers have put aside their early arrogance and contempt and begun to take this market seriously. But if you want to really get the heart of the market, you have to work harder.