[Aika Auto Competitiveness Analysis Original]
On March 31, the domestic BMW X5 was officially launched, and a total of 4 models were launched according to different configurations, with a price range of 60.50-77.50 million yuan, compared with the imported version of the model, the domestic BMW X5 started at a price of more than 90,000 yuan. The BMW X5 has also become the first domestically produced medium- and large-sized SUV model in the BBA, which has also greatly enhanced its competitiveness. And in addition to the price, the domestic BMW X5 is optimized accordingly for the Chinese market. And in addition to its advantage in terms of price, whether it has the strength to become a hit, today we will take a specific look at this BMW Brilliance X5.
BMW X5 Historical Review
In 1999, the first BMW X5 was born, with the internal code name E53. Many of the design inspiration and technology of the first-generation BMW X5 came from the Land Rover brand that belonged to the BMW Group at that time. And the use of the engine and entertainment system of the 5 Series model, while ensuring the interior space and passability, it still adheres to the driving and control experience of BMW, equipped with a full-time four-wheel drive system, using a fixed torque distribution of 38:62, and also maintains BMW's consistent rear-drive characteristics.
In November 2006, the second-generation BMW X5 (E70) was officially released, completely replacing the first-generation BMW X5 (E53) model. Due to the success of the first generation, the second generation did not change much in appearance, but the body size increased significantly. And the interior pays more attention to luxury, the wooden decorative panels are significantly increased, and the head-up display, iDrive system, reversing image and rear seat DVD are added.
In 2013, the third generation (F15) model was officially released, and the third generation BMW X5 incorporated more family designs, adding designs such as "angel eyes" and "open eyes", and the body size was further increased, and more rigid lines were used to make the model full of power. And from this generation onwards, BMW also introduced plug-in hybrids and 2.0T engines.
In 2018, the fourth generation of BMW X5 was released, code-named G05. This generation uses a lot of aluminum, which reduces the weight of the body, and the body size is also increased again. The interior is further enhanced with an LCD instrument, a larger central control screen and a new iDrive system. At the same time, it also has a relatively excellent level in intelligent driving. It is also this fourth-generation model that is domestically produced.
The advantages after domestic production are obvious
The domestic BMW X5 still maintains the overall design of the imported version of the model, with sharp lines and a sense of power. Although the overall style remains unchanged, but for the Chinese market, the appearance of the domestic BMW X5 still has certain adjustments, first of all, the domestic BMW X5 model will all provide M sports kits, and no longer provide X design kits, and in the air intake part under the bumper, the air outlet part under the front fender, the domestic BMW X5 models are decorated with chrome parts, and the double kidney chrome grille is more matched.
In addition to the minimum need for optional equipment, the other three configurations are equipped with intelligent laser headlights that drive the sensitive beam, and the blue "X" shape inside the light group is very technological and futuristic.
At the same time, the wheelbase of the domestic BMW X5 increased by 130mm to 3105mm, which also led to a further increase in the body size of the domestic BMW X5, reaching 5060 * 2004 * 1779mm. Compared with the imported version of the model, the length and height have increased to a certain extent, which also makes the original simple and concise body begin to have a sense of elegance.
Depending on the model configuration, the rim is also available in five styles and three sizes, and the 22-inch rim is personalized.
The shape of the rear of the car is also consistent with the imported model, and the overall design style is still calm and atmospheric. However, there are still certain differences in the details, one is the tail logo of the "BMW Brilliance" in the lower left corner of the tail, and the other is the exhaust gas decorated with chrome material.
The tail mark of "BMW Brilliance" clarifies its domestic identity, and the silver chrome decoration on the exhaust is also not available in imported models.
The interior design of the car basically maintains the original taste, but compared with the imported model, the domestic BMW X5 is in the steering wheel multi-function buttons, speaker cover and the window control buttons on the door are made of metallic materials, providing four kinds of high-grade wood grain trim panels, and adding the exclusive wireless charging panel in the Chinese market, the size is larger, to meet the charging needs of different mobile phones. The brilliant crystal texture components that Chinese consumers like (crystal gear, crystal texture one-button start, crystal texture iDrive control knob) also appear in the car, full of luxury.
Four different wood grain panels will be available in the interior to suit the aesthetics of different consumers. In addition to the poplar wood ornament, the bay-shaped fine line wood trim and brown high-gloss fine line wood trim are all required to be installed in some models, while the personalized silver gray ash fine line wood trim is optional for all models.
The brilliant crystal texture components (crystal gear, crystal texture one-button start, crystal texture iDrive control knob) that Chinese consumers like also appear in the car, which greatly enhances the overall texture and luxury in the car.
In terms of technology configuration, the standard full LCD instrument with the combination of 12.3-inch central control LCD screen, HUD full-color head-up display system is required to be installed in the entry-level model, and the other three configurations are standard. The machine uses the iDrive operating system and is equipped with a "personal assistant" function, and the voice control system has also been upgraded for the Chinese market, which can accurately identify some domestic dialects. At the same time, the "Tencent Small Scene" function has been added, and the application includes QQ music, Himalaya, etc., which is deeper in domestication and more convenient to use. As for Apple CarPlay and Baidu CarLife, it is still standard.
The car machine system has also been specially upgraded for the Chinese market, in addition to having a "Tencent small scene", the language control function has also been greatly improved.
The seat uses Sensafin Premium Soft Synthetic Leather for a more delicate touch and is available in four colour schemes. The seats are diamond-shaped and look sporty and luxurious, while the seat cushions and backrest thickness are increased by 15mm, and the backrest width, lumbar support and headrest of the front seats can be electrically adjusted to ensure the comfort of the ride. The rear seat backrest angle has been increased to 31 degrees, and the comfortable headrests ensure that there will be no fatigue during long rides. And thanks to the increased 130mm wheelbase, the legroom for rear passengers has also been further increased.
Bmw Brilliance X5 has specially adjusted the seat comfort for the Chinese market to ensure that all personnel in the car can have a comfortable driving experience.
Not only that, the new car is also equipped with BMW Automatic Driving Assistance System Pro and Automatic Parking Assistance System Plus, which can provide forward collision warning, emergency brake assist, emergency stop assist, speed limit recognition assistance, lane keeping, lane blind area warning, lane change assist, traffic congestion assistance, automatic parking, 50m track reversing assist function, etc., to ensure the safety and convenience of daily driving.
Powerly, the domestic BMW X5 provides two sets of powertrains, divided into xDrive 30Li 2.0T inline four-cylinder turbo engine and xDrive 40Li and 3.0T inline six-cylinder turbocharged engine, of which the 2.0T engine has a maximum power of 180kW (245 hp) and a peak torque of 400Nm; the maximum power of the 3.0T engine is 245kW (333 hp), the maximum torque is 450Nm, and the whole series is matched with an 8-stop automatic transmission. And the standard electronic shock absorber, real-time adjustment of the shock absorber damping, improve stability and flexibility. The top model is also equipped with adaptive air suspension, coupled with the new generation of xDrive intelligent all-wheel drive system, so that the new car has a better passability and handling experience.
BMW Brilliance X5 highlights interpretation
BMW Brilliance X5 and imported BMW X5 configuration comparison
Compared with imported models, the price of the entry-level model xDrive 30Li M sports suit was reduced by 94,900 yuan, but the configuration was not reduced anyway, adding parallel assist, lane departure warning system, road traffic sign recognition, reversing side warning system, front-row mobile phone wireless charging, Harman Kardon audio, etc. Whether it is price, space, or configuration, the domestic BMW X5 has more advantages.
Domestic BMW X5 added an xDrive 30Li premium M sports suit model, 30,000 more expensive than the entry-level model, but the configuration has a qualitative improvement, more intelligent laser headlights, 360-degree panoramic image, touch LCD screen key, HUD head-up display, built-in driving recorder, 16 speakers, adaptive near and far light, etc., quite a value. And this configuration of the model is also our Aika Car editorial department is the most recommended, domestic BMW X5 specific recommended configuration, you can click the link below to view.
If you have a higher demand for power and want to choose a 3.0T engine model, then the domestic BMW X5 has not disappointed you in terms of configuration. xDrive 40Li M sports suit than the imported version of the model to increase the parallel assist, lane departure warning system, road traffic sign recognition, reversing side warning system, touch LCD screen key, HUD head-up display, front mobile phone wireless charging, front seat shoulder adjustment, front seat ventilation, rear independent air conditioning, although less front seat leg rest adjustment, but the overall configuration improvement is very obvious, and the price is also 49,900 yuan lower than the imported version of the model.
As for the flagship model xDrive 40Li Premium M Sports Suit, it is more air suspension, suspension height/soft and hard adjustment, touch LCD key, steering wheel heating, rear seat heating and other configurations than the imported version, which also only reduces the front seat leg rest adjustment, but the price is 64,900 yuan lower. So in general, whether it is a 2.0T model or a 3.0T model, the X5 is more competitive after domestic production.
Competitive pressure is high
After comparing with the imported version of the model, let's look at the most direct competitors of the BMW X5, the Audi Q7 and the Mercedes-Benz GLE. At present, of the three models, only the BMW X5 is domestic, and the Audi Q7 and Mercedes-Benz GLE are imported, and the entry-level price is about 700,000 yuan. From the price point of view alone, the BMW X5 after the domestic production has an absolute advantage, and because the domestic rear wheelbase is lengthened by 130mm, the BMW X5 also has a relatively excellent performance in the wheelbase and body size.
Audi Q7
Mercedes-Benz GLE
If you compare the domestic BMW X5, Audi Q7 and Mercedes-Benz GLE from the price alone, the price of the Audi Q7 and Mercedes-Benz GLE entry-level models can already buy the domestic BMW X5 xDrive 40Li M Sports Suit Version, not only the configuration is hugely different, but also the power is crushed. Even if you count the current terminal discounts, if you want to buy the same configuration as the BMW X5, the Audi Q7 and Mercedes-Benz GLE are much more expensive.
For now, as the most direct competitors, Audi Q7 and Mercedes-Benz GLE have almost no win in front of the domestic BMW X5. And from the sales point of view of 2021, the sales volume of BMW X5 is the highest of the three cars, and now the domestic market has increased its competitiveness. In the face of such a "non-martial" domestic BMW X5, Audi and Mercedes-Benz may even accelerate the localization process of Q7 and GLE.
Compete across levels
In addition to the advantages between the same class, the domestic BMW X5 will even threaten its own X7 and Mercedes-Benz GLS, a higher-level model, due to the lengthened wheelbase and body size. After all, the wheelbase of the domestic BMW X5 has been as long as its own X7, although the body size is not dominant, but the price difference is hundreds of thousands. In the face of such a large price difference, the domestic BMW X5 naturally has the sales volume that can still threaten the sales of higher models.
BMW X7
Mercedes-Benz GLS
At the same time, the domestic BMW X5 will not only threaten higher-level models, such as Volvo XC90, Volkswagen Touareg, Lincoln Aviator and other second-tier luxury brand models will almost all be affected. The same price brings a bigger face of the BMW brand and a better driving experience.
SUV of second-tier luxury brands such as Volvo XC90 will also be affected by domestic BMW X5, and within the same price range, whether it is brand influence or actual driving control feelings, these second-tier luxury brands have a certain gap with domestic BMW X5.
For the domestic BMW X5, whether BMW will be recognized by the market, we actually don't have to worry too much, what we need to worry about should be the capacity problem in the early stage of listing, no matter which brand is the same. Coupled with the fact that the chip shortage has not been fully alleviated so far, whether the final actual delivery volume can meet the needs of consumers is now unknown, and it is expected that it will not be shown until May or June at the earliest.
Editor's Summary:
The domestic BMW X5 its starting price of 605,000 yuan actually did not meet the expectations of 600,000 or less that many people think, but compared with the competitors, such a price is already very low, not to mention that the domestic models have a considerable improvement in configuration. As for its sales, I really don't have to worry too much, the appeal of the BMW brand, coupled with price, configuration and other factors, I really can't think of the possibility that it will not sell well. But does the domestic BMW X5 really have no opponents? In fact, it is not necessarily, Audi Q7 and Mercedes-Benz GLE are still imported and introduced, if these two cars are also domestically produced in the later stage, the threat to the domestic BMW X5 will also be greatly improved.
But at present, the domestic BMW X5 can indeed be "arrogant" in the same level, for the first-line luxury brands, the domestic BMW X5 has the advantages in price, configuration and body size, and for the second-line luxury brand competitors, the driving control, size and brand of the domestic BMW X5 are all strengths. Therefore, it is difficult to find a model to compete with it in the short term.
BMW Brilliance X5 competitive strength analysis