The listing of SAIC Maxus G90 has been postponed due to the epidemic and other reasons, but the pre-price of 230,000-350,000 yuan left by it has made many consumers giggle: SAIC Maxus This is the magic obstacle to sprinting into the high-end MPV market?
As a brand that started with light passengers, SAIC Maxus began to exert its strength in the MPV market after a short period of confusion in the small passenger car market, and the MAXUS series G10, G50 and other MPV models launched in the past two years have gradually been recognized by the market with the positioning of cost-effective home MPV. Like other traditional brands, SAIC Maxus, which has a firm foothold, also has an ambition to break through upwards, and has released high-end MPV such as MIFA 9, G20 PLUS, and EUNIQ 7, covering two major areas of fuel and new energy.
Unfortunately, the enthusiasm did not get the reciprocal return, and the total sales of all MPV of saic motor Chase last year were only 45146 vehicles, which was less than a fraction of the benchmark competitors. And this point of sales is also supported by the G10 and G50, two affordable MPV. The repeated defeats of SAIC Maxus were not repelled by the immediate defeat, taking advantage of the rise of the domestic MPV trend, directly brought the MAXUS series of the highest specifications of medium and large business MPV - G90.
In fact, the product strength of maxus G90 alone is also more competitive in the same class. The appearance of the face value is full of aura, and the exaggerated air intake grille of the front face is very visually impactful under the background of the internal "V" shaped chrome decorative strip. The sharply shaped split headlight group on both sides brings a good sense of fashion. The design of the body side is more conventional, and the straight line outline and chrome decoration make the wide body look too bloated. The tail design is similar to the MIFA 9, with a penetrating "triangular tear stain" taillight that is highly recognizable.
Compared with the competitors of the same level, the large space is definitely one of the selling points of the G90. The length, width and height of the body are 5280/1998/1845mm, the wheelbase is 3200mm, and the spacious space and rich comfort configuration of the rear two rows of the car, such as electric adjustment, seat ventilation and heating massage, etc., make the G90 more advantageous in the creation of business luxury. Of course, the double electric side sliding door with full sense of grade is also an essential function of the business MPV.
The interior runs through the large screen of the center console, is there a strong "new energy model" flavor, although it looks like the sense of science and technology is full, but the huge black frame between the screens after lighting up not only gives people a sense of separation, but also its sense of grade and practicality are greatly reduced.
In terms of power, the G90 is equipped with a 2.0T engine + 48V light mixing system, with a maximum output of 234 horsepower and a peak torque of 390 Nm. The drivetrain is matched with an 8AT gearbox with zero hundred acceleration of 9.6 seconds. Medium and large MPV with this power system, or appear to be a little weak, when fully loaded uphill, the low roar of the engine is somewhat embarrassing.
Overall, although the G90's product performance is slightly flawed, it is basically above the mainstream level of the same level. Although the pre-sale price of 230,000 yuan is somewhat high, with the listing and the later terminal discounts, consumers are not unacceptable to this price. So the main question for the G90 now is, who is the audience I'm targeting?
The business-oriented exterior styling, as well as the design and configuration allocation of the middle and rear rows, can determine that the G90 will be oriented to the business field in the future. But the problem is that the target consumer group of business MPV is actually not too sensitive to the price, they are more concerned about the brand heritage and influence, both appear to have their own taste and will not be too ostentatious, through the invisible "Versailles" to meet their vanity, after all, no one wants to buy a business MPV, but also have to be asked what brand this is, how embarrassing and more face-beating. And these are exactly what SAIC Maxus currently lacks, and the "hot sales" of the G10 and G50 have also seriously dragged down the high-end brand image.
It can be said that it is oriented to the home market, because the design of the G90 is all business-centric, so it is inevitable to make trade-offs in the storage space, such as the comfortable space in the third row is the sacrifice of the trunk space, and the seat cannot be flattened. This leads to people choosing the G90, but also have to think in advance about what to do when pulling things in the future. So entangled, why not choose the more loud Brand Buick GL8, Kia Jawa?
With the challenge of strong competitors on the outside and the lack of brand reputation inside, SAIC Maxus hopes to achieve the dream of high-end MPV with MAXUS G90, and the difficulty can be imagined. General traditional brands want to climb to a high place, at least have a solid foundation to do support, in contrast to saic motor Chase's current product camp, can really carry the sales banner of very few, low-end consumer market has not played, rush into the high-end market, the probability will repeat the old mistakes.
*Some of the pictures come from the Internet, if there is infringement, please contact to delete