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Ford: Only by killing yourself first can you hope to kill your opponent

13.98-16.58 million yuan, you can hardly believe that this will be the price of a joint venture mid-size SUV, but this is the real reality that Lingrui brings us.

Looking at the joint venture mid-size SUV models on the market, you will know that the price of Lingrui has reached the bottom, and even has a great trend of competing with independent brand models. I have to say that when the joint venture car puts down its body, it is really terrible.

It should be admitted that Lingrui moved a little "carefully" in the pre-sale price, and the highest pre-sale price of 188,800 yuan originally attracted a lot of people to squirt, but I did not expect that this was just a "false shot" of Lingrui.

Ford: Only by killing yourself first can you hope to kill your opponent

However, even if the surprise brought about by the price difference deliberately created by Lingrui is put aside, with the official price of 139,800-16.58 million yuan alone, clear-eyed people can see that Lingrui is really very sincere. If you look at the specific product force in detail, I believe that you will definitely agree with this conclusion.

It seems that starting from EVOS, Ford began to open up, and brought us a refreshing feeling in the exterior design of the vehicle. This is something that was hard to see on Ford models in the past. Although Lingrui belongs to Jiangling Ford, it still inherits the surprise of this design very well.

The scaly mid-mesh on the front face is in line with EVOS and new Mondeo, revealing a fairly good texture and fashion atmosphere. The rear of the car has the weight of a traditional American car. While providing freshness while making you feel familiar, this kind of design that combines novelty and heritage obviously requires some skill.

Ford: Only by killing yourself first can you hope to kill your opponent

On the other hand, Ford's achievements in technological intelligence are also particularly worth mentioning. It should be noted that even in today's flood of intelligence, most of the joint venture models are still not satisfactory in terms of intelligent technology. And Ford is one of the few people who can keep up with the times, and this continues to be reflected in Lingrui.

For example, the design of the dual screen not only brings a simple and scientific and technological intuitive feeling, but also has a full dry goods at the inner level.

Like the built-in Tencent TAI4.0 system contains a deep understanding of the needs of Internet manufacturers for users, specifically the interaction is convenient enough, smart enough, low difficulty to get started, easy to operate. Compared with some other joint venture models, Lingrui seems to be enough to be included in the "new forces" column.

Ford: Only by killing yourself first can you hope to kill your opponent

Of course, objectively speaking, there is still a certain gap between Lingrui and the new forces. But in fact, from the 50-meter trail reversing, automatic lane changing of lights, AR real-life navigation and other functions, it can be seen that Lingrui already has the flavor of a new force.

In addition, in the rich configuration of Lingrui, we seem to be able to see the shadow of domestic cars.

For a long time, domestic cars have always been relatively thick in terms of configuration, compared with the configuration of joint venture cars. But Lingrui is different.

Ford: Only by killing yourself first can you hope to kill your opponent

Take the power configuration, Lingrui is equipped with a Ford EcoBoost170 engine as standard, and does not use engines with different high and low power to match models with different configurations like some models. To be fair, a maximum power of 125 kW and a peak torque of 260 Nm are already quite good.

In terms of active and passive safety configuration, lingrui's sub-low-end models are equipped with a series of configurations such as active braking, parallel assist, and lane keeping. You know, the price of this model is only 143,800, less than 150,000, which is absolutely unimaginable in the previous joint venture models.

It is such a joint venture medium-sized SUV, to have a good appearance, the inner quality is not bad, and the configuration is quite thick, and then think of its price of 13.98-16.58 million yuan, you will understand the sincerity at the beginning of the article.

Ford: Only by killing yourself first can you hope to kill your opponent

It is undeniable that Jiangling Ford gives people more impressions in the field of commercial vehicles, which means that Jiangling Ford has many resistances on passenger cars, such as changing consumer perceptions. To this day, many people still think that Jiangling Ford is just selling the "Ford" label.

Admittedly, reversing perception is a long process, but Lingrui has shown us the determination and confidence of Jiangling Ford.

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