As a brand positioning high-end pure electric vehicles, Weilai is now helpless, every time the sales are announced, it will be compared by the media and ideals and Xiaopeng together, even so the monthly delivery volume and sales ranking, but also make Weilai has been active in the forefront. Judging from the data released by the new forces on April 1, Weilai delivered 9985 units in March, Xiaopeng delivered 15414 units, and the ideal delivery was 11034 units, purely from the data, Xiaopeng delivered the first, but from the perspective of brand price, WEILAI's ET7, ES8, ES6, EC6 mainly 400,000-500,000, Xiaopeng 357 mainly in 15-350,000, ideal ONE is near 300,000, so does lalang ranking really have reference value?
In addition, according to the number of insurances, the average transaction price of WEILAI is more than 400,000 yuan. According to the statistics of Wilson, a digital information platform for the automotive industry, the average transaction price of luxury car brands in the Chinese market is ranked: Porsche (775,400 yuan), Land Rover (663,000 yuan), Mercedes-Benz (428,600 yuan), Weilai (426,300 yuan), BMW (416,700 yuan). Obviously, Weilai's positioning is high-end, that is, to carry out tram PK with the BBA, which is also what it has been doing.
On March 28, the intelligent electric flagship sedan ET7 was delivered as scheduled in Hefei, where WEILAI's China headquarters is located. The ET7 is the first model of NIO's second-generation technology platform, the NT2, which is equipped with more than 100 comfortable, safe and intelligent configurations as standard, equipped with NIO Autonomous Driving technology. Based on NIO Aquila SUPER SENSE System and NIO Adam NIO Supercomputing Platform, NAD will gradually realize the point-to-point autonomous driving experience. The NAD service will adopt a "monthly activation, monthly payment" subscription model, that is, ADaaS (AD as a Service), and it is expected to gradually launch subscriptions in sub-regions in the fourth quarter of this year. With the introduction and listing of NIO in Hong Kong, as well as the continuous layout of NIO in terms of sales and energy, NIO users will also experience the fun brought by rapid replenishment.