The development momentum of the high-end new energy vehicle market is booming, and Beiqi Blue Valley is also ushering in a critical moment of intelligent transformation.
Recently, the 2021 performance disclosed by Beiqi Blue Valley shows that the operating income in 2021 is 8.697 billion yuan, an increase of 64.95% year-on-year; the net profit attributable to the shareholders of the listed company is -5.266 billion yuan, a loss of 1.239 billion yuan compared with the same period last year, a year-on-year decrease of 20%.
Dai Kangwei, manager of BAIC Blue Valley and general manager of BAIC New Energy, said that in 2021, BAIC Blue Valley will gather more main business and further improve its overall operating capabilities. In 2022, the company's main goal is to run the Jihu brand well and maintain the advantages of the Beijing brand. Aim to achieve an annual sales target of 100,000 vehicles.
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Gather the main business and sprint to the annual sales target of 40,000 vehicles
According to the disclosed data, the net cash flow generated by beiqi Blue Valley's operating activities last year turned sharply positive, reaching 4.985 billion yuan, an increase of 175% compared with the same period last year. Operating conditions have picked up steadily.
During the reporting period, Beiqi Blue Valley achieved sales of 26,100 new energy vehicles, although a slight increase of 0.82% over the previous year, but benefiting from the price increase of Jihu's new products, Beiqi Blue Valley achieved significant growth in operating income.
Dai Kangwei revealed that in 2021, Beiqi Blue Valley did a lot of non-main business reduction and withdrawal, further focused on the main business, and carried out a series of internal changes.
In 2021, Beiqi Blue Valley began to adjust the management team, enabled a group of young professionals, appointed Liu Yu as the chairman, technical backbone Dai Kangwei as the general manager, marketing veteran Fan Jingtao as the executive deputy general manager, and formed a new management team known for technology and marketing.
Since the end of last year, Beiqi Blue Valley has also set up a team of 700 people to dig deep into user needs and provide better services and products.
In terms of marketing, 2021 is also a year for Beiqi Blue Valley to open up channels and make full efforts for the brand. According to the data, as of now, the total number of authorized stores and directly operated stores of Jihu has reached 120, 99 of which are officially operated, and a total of 82 service stations have been built, covering 56 cities.
In addition, since the second half of last year, Beiqi Blue Valley has begun to simulate the business body in each sector, forming a closed loop of cost in all development activities, so that all employees can form a cost awareness. Dai Kangwei said, "This year we will continue to pay attention to the operation and construction of all virtual business entities. ”
▲Polar Fox brand model
Looking forward to 2022, Dai Kangwei revealed that Beiqi Blue Valley strives to achieve an annual sales target of 100,000 vehicles this year. Around the above business objectives,
Among them, the Jihu brand will undertake the sales target of 40,000 vehicles, will accelerate the launch of new products, and seize the high point of the track through high intelligence.
She introduced that in the first half of 2022, Polar Fox will deliver the new HI version of Polar Fox Alpha S in batches; at the same time, based on the in-depth cooperation with Huawei, the HI version of the model will continue to be installed on the ARCFOX Extreme Fox follow-up model. By 2025, the brand will form 5 major product lines, and all of them will have versions of Huawei HI.
Firm R&D, continuous investment to help high-end intelligent transformation
Core technology is the key to the transformation and development of new energy vehicle brands.
In 2021, Beiqi Blue Valley's R&D investment increased by 24.14% year-on-year to 1.208 billion yuan; the proportion of R&D personnel increased by 7.34% compared with the same period last year.
Behind the continuous R&D investment is the great importance that Beiqi Blue Valley attaches to the innovation of intelligent technology.
In the past year, Beiqi Blue Valley has provided strong support for enterprises to improve their R&D technical capabilities by building a research and development system covering three electrics, models, new materials, and intelligent technologies, as well as a verification system with internationally leading verification facilities and verification standards in terms of parts, vehicles, materials, and safety.
In 2021, Beiqi Blue Valley will achieve the international export of intellectual property rights of key technologies. Focusing on the electronic and electrical E/E architecture of the Jihu Alpha T model developed by the BE21 platform, as well as the relevant intellectual property rights such as the framework chassis technology of the BE21 platform, Beiqi Blue Valley has licensed intellectual property rights to overseas twice this year, bringing direct benefits of about 388 million yuan.
In terms of intelligence, through in-depth cooperation with Huawei and Baidu, Beiqi Blue Valley has accelerated its product layout.
Since 2017, Beiqi Blue Valley has signed cooperation agreements with Huawei four times to continuously deepen cooperation between the two sides. Since the joint establishment of the "1873 Davidson Innovation Lab", the two sides have continuously improved the cooperative management mechanism, strengthened product research and development, and co-brand marketing, formed a partnership that gives priority to each other, and occupied the opportunity with a highly coordinated development model.
▲ Polar Fox Alpha S
In addition, in June last year, Beiqi Blue Valley and Baidu jointly released a new generation of mass production of shared unmanned vehicleSpolo Moon. The car is based on the Polar Fox Alpha T, loaded with Baidu generation of shared unmanned vehicle technology (the fifth generation Robotaxi).
With Magna, Huawei, Baidu, etc. gradually incorporated into the "circle of friends" of Beiqi Blue Valley, Jihu is also becoming the main "report card" to verify the success of the transformation of Beiqi Blue Valley while obtaining the dividends brought by scientific and technological innovation.
In 2021, with a number of industry-first technologies and new material applications, Jihu Alpha S has won two awards of "China's Top Ten Body" and "Best Material", as well as the platinum grade certificate for corrosion resistance evaluation of the whole vehicle.
Dai Kangwei said, "Smart, technology, safety, quality, luxury, this is the brand label we want to bring to consumers." ”
Text/Zhang Bing