The editor who was ready to enter the vacation mode suddenly received a big news!
There are industry media reports: Tesla CEO Elon Musk revealed on Twitter that Tesla will switch from batteries to hydrogen in 2024, and he also mentioned that the first vehicle to use fuel cells will be appropriately called the H-type.
what?! 2024?! Hydrogen fuel cell vehicle Model H?!
In this regard, Xiaobian directly a "good guy". You know, just last year, Musk and Volkswagen CEO Diess joined forces to negate hydrogen fuel cell vehicles.
Musk once referred to hydrogen fuel cells as "fool batteries" and said it would be very foolish for vehicles to use fuel cells.
Did Musk,who once scoffed at hydrogen fuel cells, take a one-hundred-and-eighty-degree turn? Xiaobian quickly searched for verification on the Internet.
However, Musk's Twitter has found no such dynamics, and all of Twitter is left with only one message forwarded by others. Look at Weibo again, there is no related news...
Musk posted by someone else on Twitter
Shouldn't that be? Take a closer look at the tweet picture of Musk's disappearance, released on April 1!
Well, sure enough, it's Musk's April Fool's Day joke again. Musk is indeed a "habitual offender" for April Fools' Day entertainment.
On April Fool's Day in 2017, Musk tweeted that "technological breakthroughs: the end of chemical condensation turned out to be a signal transmitted by the time-traveled alien description of teleportation secrets", is there a full flavor of science fiction?
April Fool's Day in 2018 is even worse, Musk directly tweeted:
"Tesla filed for bankruptcy! On April 1, 2018, in Palo Alto, California, despite extensive efforts to raise funds, including the last mass sale of Easter eggs, we regret to report that Tesla has gone completely bankrupt. So bankrupt, you can't believe it. ”
He rumored that his company had collapsed, worthy of Musk.
On April Fool's Day 2019, Musk tweeted that Dogecoin is his favorite cryptocurrency and changed the twitter homepage profile to "Ceo of Dogecoin." On April Fool's Day 2021, Musk continued to carry "Dog" coins and tweeted that SpaceX would put "DogeCoin" on the moon.
However, in May 2021, Musk said that SpaceX will launch the DOGE-1 lunar mission in the first quarter of 2022, which will accept Dogecoin payments. DOGE-1 is a CubeSat that uses its onboard cameras and sensors to capture "lunar space intelligence." It will be provided by Geometric Energy and using Dogecoin as the sole payment method, and will be launched in the first quarter of 2022 aboard the Falcon 9 launch vehicle.
However, the first quarter of this year has passed, can the April Fool's Day joke that Dogecoin is going to the moon dream into reality?
As a festival with high public attention, April Fool's Day takes the opportunity to do advertising and marketing, and causing a degree of topic is a method that many technology companies will try.
For example, on April Fool's Day in 2014, Alipay released a black technology product introduction video, indicating that it has developed a payment method called "Kungfu (empty payment)", which can achieve "face brush payment".
Although Alipay later debunked the rumors, saying that it was just an April Fool's Day joke, at a time when mobile payment was not yet fully popular, people were full of expectations for face brush payment.
The back story is familiar to everyone, from 2017, Alipay brush face payment really became a reality, today's face brush payment has become a common means of mobile payment.
On April Fool's Day last year, Tencent's official WeChat public account posted today that Yu Renjie was appointed as Tencent's chief happy growth officer (H4 level), responsible for the implementation and growth of Tencent's full-line business and customer happiness experience, and responsible for the research and development of Tencent's product happiness rating system, reporting to Tencent's lifetime honorary happy chairman Lingdi (Diling).
Traditional car companies have also made Big April Fool's Day jokes. For example, on April Fool's Day 2020, Tim Derrick, GM's vice president of global product programs, said GM will provide customers with an old-fashioned rotary dial telephone as an additional option for a specific model. Although the nostalgia complex is very touching, it is also a proper April Fool's joke.
Tesla and Musk himself usually have a high topic of heat, and "creating explosive points" is a common marketing method of Tesla, which has repeatedly achieved good results. However, if the joke is too big, it can dig a hole for yourself. For example, in 2019, Tesla's tweet that his company was bankrupt directly caused Tesla's stock price to fall by 5% that day, coupled with a series of negative news during that time, and the market value once evaporated by $8 billion.
With the father of positioning theory - Trout put forward the concept of positioning, set off the third productivity revolution, brand marketing also began to enter the stage of market competition, and major festivals have become marketing opportunities for many companies to rack their brains. Although the form of marketing has changed again and again, the core essence is no different. As the saying goes, "the ancient routine has won the hearts of the people."
Finally, I wish you all a happy holiday!
Text: Zhao Lingling Editor: Xue Yapei Layout: Liu Xiaoye