Previously, Nandu reported that Philips (China) Investment Co., Ltd. was fined 795,000 yuan by the Shanghai Municipal Supervision Bureau for carrying out advertising activities in 55 kindergartens in Shanghai. In response to this matter, on April 2, the relevant person in charge of Philips (China) Investment Co., Ltd. responded to the Nandu reporter, saying that it had withdrawn the advertisement at the first time, immediately terminated the cooperation with the supplier, and said that it would strengthen the review and standardization of advertising, strictly select suppliers and strictly manage, and resolutely eliminate the occurrence of such incidents.
punish:
Commercial advertisements were published in 55 kindergartens in Shanghai
Philips was fined 795,000
According to the administrative penalty decision, on December 10, 2020, in order to promote and publicize Philips mask products, Philips (China) Investment Co., Ltd. designed its own advertising screen, commissioned production and promotion, and successively published the main content of "influenza, allergies, asthma, air burst meter... Don't panic, Philips covers you with "PHILIPS", "Taobao sweep to unlock the new wind black technology" and other Philips mask advertisements; at the same time, in order to cooperate with the promotion and publicity of lightbox advertising, in the form of kindergarten theme classes, 20,000 promotional picture books containing Philips brand logo and product shopping QR codes are distributed to young children. The decision mentioned that the advertising cost was 795,000 yuan.
Screenshot of the administrative penalty decision
The Shanghai Municipal Supervision Bureau believes that the above-mentioned acts of publishing advertisements in kindergartens violate article 39 of the Advertising Law of the People's Republic of China, which stipulates that "advertising activities shall not be carried out in primary and secondary schools and kindergartens, and shall not use the teaching materials, teaching aids, exercise books, stationery, teaching aids, school uniforms, school buses, etc. of primary and secondary school students and young children to publish or covertly publish advertisements, except for public service advertisements", constituting the act of publishing commercial advertisements in kindergartens, and fining Philips (China) Investment Co., Ltd. 795,000 yuan in accordance with the law.
Philips:
Remove ads as soon as possible Stop misconduct
Advertising censorship and regulation will be enhanced
Headquartered in the Netherlands, Philips' health technology business generated sales of 17.8 billion euros in 2017, employs about 70,000 people worldwide, and sells and serves more than 100 countries around the world. Its products cover home, home appliances, mother and baby, automobile and other fields.
Screenshot of Philips' official website
On April 2, in response to the penalty for placing commercial advertisements in kindergartens, the relevant person in charge of Philips (China) Investment Co., Ltd. responded to nandu reporters that as early as early 2021, after the company learned of this situation, it immediately actively cooperated with the investigation of the market supervision department, removed the advertisement at the first time, stopped misconduct, at the same time, the company investigated the relevant suppliers, confirmed the situation, and immediately terminated the cooperation with the supplier, "We respect the punishment results, and will pay the fine on time strictly according to the decision letter" 。
The person in charge said that compliance management is philips' primary operating principle, and always adopt a "zero tolerance" attitude, the company will learn lessons from this incident, strengthen internal management, strengthen advertising review and standardization, strictly select suppliers and strict management, and resolutely eliminate the occurrence of such incidents. It said that the company is committed to abiding by the "Philips General Operating Principles", strictly complying with laws and regulations to carry out all business activities, and serving the Chinese market and consumers in a responsible manner.
Written by: Nandu reporter Feng Jiaju
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