Produced by Radar Finance and | Wu Yanrui, editor| Deep Sea
The annual CCTV 315 gala has come to an end, but many consumers are still upset.
"In fact, skin care products are also quite noteworthy, and many merchants are also quite pitted." Some consumers told Radar Finance.
Radar Finance used data on the black cat complaint platform as of March 14, 2022 to count the consumer complaint records of 21 skin care brands, and L'Oréal ranked first in the list of complaints with 39,793 complaints.
L'Oréal's complaints are far ahead, and it is related to the dispute between Li Jiaqi and Wei Ya. On November 18, 2021, a number of entries related to L'Oréal, Via and Li Jiaqi stayed on the hot search.
A number of consumers reflected that the L'Oréal bottle mask bought in the pre-sale of Li Jiaqi's live broadcast room was not the lowest price advertised on the whole network, far more expensive than the double 11 spot, requiring L'Oréal to give an explanation and refund the extra part of the difference.
In the black cat complaint platform, 32,400 consumers participated in the collective complaint.
It is worth noting that L'Oréal (China) Co., Ltd. has been subject to administrative penalties for false publicity on many occasions.
Among them, in September 2016, the company was fined 100,000 yuan by the Shanghai Pudong New Area Municipal Supervision Bureau for using the website to mislead the performance of goods for misleading false publicity.
In June 2017, L'Oréal was ordered by the Shanghai Xuhui District Municipal Supervision Bureau to stop the illegal acts for the operator's use of advertising or other methods to misinterpret the quality, production ingredients, performance, use, producer, expiration date, place of origin, etc. of the goods.
In June 2019, the company was fined by the Chongqing Jiangbei District Municipal Supervision Bureau for false or misleading commercial publicity. In August of the same year, the company was fined 206,000 yuan by the Jing'an District Municipal Supervision Bureau for violating relevant regulations and publishing false advertisements, and was ordered to stop publishing. In October, he was again fined 1.332 million yuan by the Shanghai Municipal Supervision Bureau for violating relevant regulations and publishing false advertisements.
L'Oréal was followed by Watsons with more than 7,300 complaints.
According to the data, Watsons, as a health and beauty retailer, also has a large number of private brands. According to the company's official website, Watsons' private label development has a history of more than 15 years, a total of more than 1,000 products for sale in its own brand, and hundreds of new products are launched on the market every year, covering skin care, makeup, shampoo, bath, oral care, cotton/paper products, baby care, health products, home, beauty tools and many other categories.
In recent years, Watsons has been even more negative news, engaged in promotional activities have been questioned "can not afford to play", consumers in the live broadcast room to ask questions by the anchor insults, a branch of the store for false price to lure transactions were administratively punished.
Specifically, on January 11 this year, Watsons online platform launched two mask 0.01 yuan promotional activities, each consumer can use the activity price to buy up to 5 times; the purchase method is to pick up the goods in the offline store after placing an online order. Another mask priced at 69 yuan was set at 9 yuan in this event, plus 1 yuan packaging fee, for a total of 10 yuan. Many consumers reacted to going to offline stores to pick up goods, but they were told by the clerk that they were out of stock, and even many Watsons stores posted notices directly in front of the counter, indicating that the activity goods were temporarily out of stock and would send customers a small gift to show compensation.
At that time, some consumers who did not mention the goods expressed their dissatisfaction in the Watsons live broadcast room, asked when the mask would be picked up, and were insulted by the anchor and blocked by the backstage staff. Anchor remarks such as "Just for a penny thing, biting people like a mad dog", "Kicking you are happy", "deserved" and other anchors have once again led Watsons into controversy. The next day, Watsons officially issued an apology statement.
Consumers also launched collective complaints in black cat complaints, with 1641 complaints.
It is worth noting that during the same period, the second branch of Beijing Watsons Personal Products Chain Store Co., Ltd. Yanqing was warned and fined 50,000 yuan by the Beijing Yanqing District Market Supervision and Administration Bureau on January 11, 2022 for illegal acts.
In addition to improper promotional activities and false publicity in related stores, Watsons has recently reported food safety problems. On December 17, 2021, the Beijing Municipal Supervision Bureau published the Announcement of the Beijing Municipal Administration of Market Supervision and Administration on the Information on Food Safety Supervision and Sampling in 2021 (Issue 61 of 2021). Among them, the nominal Gu'an Deyuan Health Drinking Water Co., Ltd. produced by Beijing Jihui Jiaye Trade Center operated by Watson's drinking water, Pseudomonas aeruginosa does not meet the national food safety standards. The inspection institution is Beijing Municipal Institute of Product Quality Supervision and Inspection.
In addition to L'Oréal and Watsons, brands such as Polaria, Winona, and Estée Lauder have also been more complained about.
Note: This article is the original of Radar Finance (ID: leidacj). Unauthorized reproduction is prohibited.